Brandwave

How popular isEdwards & Co?

In September 2026, people searched for Edwards & Co by name about 4,400 times in Australia, a 33.3% decrease from the previous year. These searches made up 15.7% of all Australia pram and stroller brand searches, placing Edwards & Co third out of ten brands. When we asked both ChatGPT and Google AI Overviews about pram and stroller brands, Edwards & Co appeared in one of the five answers and was the fourth most recommended of the ten.

Search and AI answers in September 2026

Edwards & Co is the third most searched of 10 competitors and the fourth most recommended in AI answers.

  1. BugabooShare of searches 35.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. UPPAbabyShare of searches 19.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. Edwards & CoShare of searches 15.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. Baby JoggerShare of searches 8.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  5. Mother's ChoiceShare of searches 6.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+5 more

Edwards & Co website (opens in a new tab)

Follow Edwards & Co and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top pram and stroller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Edwards & Co was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Edwards & Co is the fourth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. UPPAbaby1st
  2. Bugaboo2nd
  3. Joolz3rd
  4. Edwards & Co4th
  5. Cybex5th
  6. Baby Jogger–
  7. Mother's Choice–
  8. Mountain Buggy–
  9. Steelcraft–
  10. Phil & Teds–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bugaboo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UPPAbaby3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Edwards & Co1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baby Jogger1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cybex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joolz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mother's Choice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mountain Buggy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Steelcraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Phil & Teds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pram and stroller brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which pram and stroller brands compete with Edwards & Co?

Edwards & Co against pram and stroller brands in Australia, by month

Share of searches by month for Bugaboo, UPPAbaby, Edwards & Co, Baby Jogger, Mother's Choice, Cybex, Mountain Buggy, Joolz. The figures are in the table below the chart.

View monthly share of searches table
MonthBugabooUPPAbabyEdwards & CoBaby JoggerMother's ChoiceCybexMountain BuggyJoolzSteelcraftPhil & Teds
Oct 202535.3%19.2%19.2%7%5.5%3.8%4.7%2.6%1.7%0.93%
Nov 202534.5%23.1%15.4%6.8%8.4%3.7%3.7%2.3%1.4%0.75%
Dec 202534.9%19.1%19.1%6.7%8.5%3.5%3.5%2.1%1.7%0.92%
Jan 202631.5%17.2%21%9.2%6.1%4.1%5.1%2.8%1.9%1%
Feb 202635.2%19.2%19.2%6.8%5.7%4.6%4.6%2.1%1.7%0.92%
Mar 202632.6%21.7%17.8%7.9%6.3%4.3%4.3%2.4%1.9%0.86%
Apr 202634.1%18.6%18.6%8.3%6.5%4.5%4.5%2.5%1.7%0.89%
May 202636.4%19.9%16.3%8.7%5.7%4.8%3.9%2.2%1.4%0.63%
Jun 202638%20.7%13.8%7.5%7.5%4.1%4.1%2.3%1.2%0.82%
Jul 202639.8%17.7%14.5%7.9%6.2%5.3%4.3%1.9%1.6%0.85%
Aug 202639.7%17.7%14.4%7.9%6.2%5.3%4.3%2.4%1.3%0.85%
Sep 202635.3%19.2%15.7%8.6%6.8%4.6%4.6%2.6%1.7%0.93%

  1. 1.Bugaboo

    35.3%

    Held 1st. 9.9K estimated branded searches, -18.2% vs prior month. Share -4.4 points.

  2. 2.UPPAbaby

    19.2%

    Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Edwards & Co

    15.7%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Baby Jogger

    8.6%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Mother's Choice

    6.8%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Cybex

    4.6%

    Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.6 points.

  7. 7.Mountain Buggy

    4.6%

    Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Joolz

    2.6%

    Held 8th. 720 estimated branded searches, 0% vs prior month. Share +0.2 points.

  9. 9.Steelcraft

    1.7%

    Held 9th. 480 estimated branded searches, +23.1% vs prior month. Share +0.4 points.

  10. 10.Phil & Teds

    0.93%

    Held 10th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Edwards & Co and its closest rivals

Every comparison with Edwards & Co

9 comparisons

How has branded search demand for Edwards & Co changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Edwards & Co in Australia fell from 6.6K to 4.4K.
  • Across the 12 months ending September 2026, Edwards & Co’s share of searches among pram and stroller brands in Australia decreased from 19.2% to 15.7%.
  • Across the 12 months ending September 2026, Edwards & Co’s share of searches among pram and stroller brands in Australia peaked at 21% in January 2026 and was lowest at 13.8% in June 2026.
  • Across the 12 months ending September 2026, Edwards & Co fell from 2nd to 3rd among pram and stroller brands in Australia.

How did search popularity change for Australia pram and stroller brands in September 2026?

6 changes

  1. In September 2026, UPPAbaby gained share of searches among pram and stroller brands in Australia, from 17.7% to 19.2%.

  2. In September 2026, Edwards & Co gained share of searches among pram and stroller brands in Australia, from 14.4% to 15.7%.

  3. In September 2026, Baby Jogger gained share of searches among pram and stroller brands in Australia, from 7.9% to 8.6%.

  4. In September 2026, Mother's Choice gained share of searches among pram and stroller brands in Australia, from 6.2% to 6.8%.

  5. In September 2026, Bugaboo lost share of searches among pram and stroller brands in Australia, from 39.7% to 35.3%.

  6. In September 2026, Cybex lost share of searches among pram and stroller brands in Australia, from 5.3% to 4.6%.

How are Edwards & Co’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Edwards & Co’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • edwards and co

Do you work for Edwards & Co? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Edwards & Co your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free