How popular isMountain Buggy?
In September 2026, people searched for Mountain Buggy by name about 1,300 times in Australia, an 18.8% decrease from the previous year. These searches made up 4.6% of all Australia pram and stroller brand searches, placing Mountain Buggy seventh out of ten brands. When we asked both ChatGPT and Google AI Overviews about pram and stroller brands, Mountain Buggy did not appear in any of the answers.
Mountain Buggy is the seventh most searched of 10 competitors and not listed in any AI answer.
BugabooShare of searches 35.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
UPPAbabyShare of searches 19.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Edwards & CoShare of searches 15.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
Baby JoggerShare of searches 8.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
Mountain BuggyShare of searches 4.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top pram and stroller brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mountain Buggy did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bugaboo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- UPPAbaby3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Edwards & Co1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Baby Jogger1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cybex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Joolz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mother's Choice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mountain Buggy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Steelcraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Phil & Teds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pram and stroller brands
5 answers
Asked ChatGPT
“What's the best pram in Australia?”
Asked ChatGPT
“Which stroller is best for a newborn?”
Asked ChatGPT
“What's the best lightweight stroller for travel?”
Searched Google, AI Overview
“prams”
Searched Google, AI Overview
“best pram”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which pram and stroller brands compete with Mountain Buggy?
Share of searches by month for Bugaboo, UPPAbaby, Edwards & Co, Baby Jogger, Mother's Choice, Cybex, Mountain Buggy, Joolz. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bugaboo | UPPAbaby | Edwards & Co | Baby Jogger | Mother's Choice | Cybex | Mountain Buggy | Joolz | Steelcraft | Phil & Teds |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 19.2% | 19.2% | 7% | 5.5% | 3.8% | 4.7% | 2.6% | 1.7% | 0.93% |
| Nov 2025 | 34.5% | 23.1% | 15.4% | 6.8% | 8.4% | 3.7% | 3.7% | 2.3% | 1.4% | 0.75% |
| Dec 2025 | 34.9% | 19.1% | 19.1% | 6.7% | 8.5% | 3.5% | 3.5% | 2.1% | 1.7% | 0.92% |
| Jan 2026 | 31.5% | 17.2% | 21% | 9.2% | 6.1% | 4.1% | 5.1% | 2.8% | 1.9% | 1% |
| Feb 2026 | 35.2% | 19.2% | 19.2% | 6.8% | 5.7% | 4.6% | 4.6% | 2.1% | 1.7% | 0.92% |
| Mar 2026 | 32.6% | 21.7% | 17.8% | 7.9% | 6.3% | 4.3% | 4.3% | 2.4% | 1.9% | 0.86% |
| Apr 2026 | 34.1% | 18.6% | 18.6% | 8.3% | 6.5% | 4.5% | 4.5% | 2.5% | 1.7% | 0.89% |
| May 2026 | 36.4% | 19.9% | 16.3% | 8.7% | 5.7% | 4.8% | 3.9% | 2.2% | 1.4% | 0.63% |
| Jun 2026 | 38% | 20.7% | 13.8% | 7.5% | 7.5% | 4.1% | 4.1% | 2.3% | 1.2% | 0.82% |
| Jul 2026 | 39.8% | 17.7% | 14.5% | 7.9% | 6.2% | 5.3% | 4.3% | 1.9% | 1.6% | 0.85% |
| Aug 2026 | 39.7% | 17.7% | 14.4% | 7.9% | 6.2% | 5.3% | 4.3% | 2.4% | 1.3% | 0.85% |
| Sep 2026 | 35.3% | 19.2% | 15.7% | 8.6% | 6.8% | 4.6% | 4.6% | 2.6% | 1.7% | 0.93% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.3% | 9.9K | -18.2% | -4.4 points | |
| 2, held 2nd | 19.2% | 5.4K | 0% | +1.5 points | |
| 3, held 3rd | 15.7% | 4.4K | 0% | +1.2 points | |
| 4, held 4th | 8.6% | 2.4K | 0% | +0.7 points | |
| 5, held 5th | 6.8% | 1.9K | 0% | +0.5 points | |
| 6, held 6th | 4.6% | 1.3K | -18.8% | -0.6 points | |
| 7, held 7th | 4.6% | 1.3K | 0% | +0.4 points | |
| 8, held 8th | 2.6% | 720 | 0% | +0.2 points | |
| 9, held 9th | 1.7% | 480 | +23.1% | +0.4 points | |
| 10, held 10th | 0.93% | 260 | 0% | +0.1 points |
1.
Bugaboo35.3%
Held 1st. 9.9K estimated branded searches, -18.2% vs prior month. Share -4.4 points.
2.
UPPAbaby19.2%
Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share +1.5 points.
15.7%
Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share +1.2 points.
8.6%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.7 points.
6.8%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.5 points.
6.
Cybex4.6%
Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.6 points.
4.6%
Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share +0.4 points.
8.
Joolz2.6%
Held 8th. 720 estimated branded searches, 0% vs prior month. Share +0.2 points.
1.7%
Held 9th. 480 estimated branded searches, +23.1% vs prior month. Share +0.4 points.
10.
Phil & Teds0.93%
Held 10th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Mountain Buggy and its closest rivals
Every comparison with Mountain Buggy
9 comparisons
How has branded search demand for Mountain Buggy changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mountain Buggy in Australia fell from 1.6K to 1.3K.
- Across the 12 months ending September 2026, Mountain Buggy’s share of searches among pram and stroller brands in Australia peaked at 5.1% in January 2026 and was lowest at 3.5% in December 2025.
- Across the 12 months ending September 2026, Mountain Buggy fell from 6th to 7th among pram and stroller brands in Australia.
How did search popularity change for Australia pram and stroller brands in September 2026?
6 changes
In September 2026, UPPAbaby gained share of searches among pram and stroller brands in Australia, from 17.7% to 19.2%.
In September 2026, Edwards & Co gained share of searches among pram and stroller brands in Australia, from 14.4% to 15.7%.
In September 2026, Baby Jogger gained share of searches among pram and stroller brands in Australia, from 7.9% to 8.6%.
In September 2026, Mother's Choice gained share of searches among pram and stroller brands in Australia, from 6.2% to 6.8%.
In September 2026, Bugaboo lost share of searches among pram and stroller brands in Australia, from 39.7% to 35.3%.
In September 2026, Cybex lost share of searches among pram and stroller brands in Australia, from 5.3% to 4.6%.
How are Mountain Buggy’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Mountain Buggy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- mountain buggy
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