Pram and stroller brands in Australia:Which are most popular?

Name: Pram and stroller brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Bugaboo was the most searched pram and stroller brand in Australia, accounting for 35.3% of all searches among the ten brands we track. When we checked with ChatGPT and Google AI Overviews, Bugaboo and UPPAbaby were mentioned most often, in three of the five answers. UPPAbaby was recommended most often, coming first in two out of three responses that gave a list.

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Top pram and stroller brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Bugaboo and UPPAbaby were mentioned most often, in three of the five answers. UPPAbaby was recommended most often, coming first in two out of three answers that gave a list. Bugaboo was second, and Joolz was third. Mother's Choice, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Bugaboo	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
UPPAbaby	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Edwards & Co	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Baby Jogger	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Cybex	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Joolz	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Mother's Choice	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Mountain Buggy	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Steelcraft	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Phil & Teds	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Bugaboo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UPPAbaby3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Edwards & Co1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Baby Jogger1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cybex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Joolz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mother's Choice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mountain Buggy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Steelcraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Phil & Teds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pram and stroller brands

5 answers

Asked ChatGPT
“What's the best pram in Australia?”
1. 1UPPAbaby
2. 2Bugaboo
3. 3Baby Jogger
Asked ChatGPT
“Which stroller is best for a newborn?”
Asked ChatGPT
“What's the best lightweight stroller for travel?”
1. 1Joolz
2. 2Bugaboo
3. 3Cybex
Searched Google, AI Overview
“prams”
1. 1UPPAbaby
2. 2Edwards & Co
Searched Google, AI Overview
“best pram”
1. 1UPPAbaby
2. 2Bugaboo

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which pram and stroller brands do people search for most?

This chart shows how often people search Google for each pram and stroller brand by name. Each line represents a brand's share of searches for all ten pram and stroller brands we track, month by month, from searches in Australia.

Share of searches among pram and stroller brands in Australia, by month

Month	Bugaboo	UPPAbaby	Edwards & Co	Baby Jogger	Mother's Choice	Cybex	Mountain Buggy	Joolz	Steelcraft	Phil & Teds
Oct 2025	35.3%	19.2%	19.2%	7%	5.5%	3.8%	4.7%	2.6%	1.7%	0.93%
Nov 2025	34.5%	23.1%	15.4%	6.8%	8.4%	3.7%	3.7%	2.3%	1.4%	0.75%
Dec 2025	34.9%	19.1%	19.1%	6.7%	8.5%	3.5%	3.5%	2.1%	1.7%	0.92%
Jan 2026	31.5%	17.2%	21%	9.2%	6.1%	4.1%	5.1%	2.8%	1.9%	1%
Feb 2026	35.2%	19.2%	19.2%	6.8%	5.7%	4.6%	4.6%	2.1%	1.7%	0.92%
Mar 2026	32.6%	21.7%	17.8%	7.9%	6.3%	4.3%	4.3%	2.4%	1.9%	0.86%
Apr 2026	34.1%	18.6%	18.6%	8.3%	6.5%	4.5%	4.5%	2.5%	1.7%	0.89%
May 2026	36.4%	19.9%	16.3%	8.7%	5.7%	4.8%	3.9%	2.2%	1.4%	0.63%
Jun 2026	38%	20.7%	13.8%	7.5%	7.5%	4.1%	4.1%	2.3%	1.2%	0.82%
Jul 2026	39.8%	17.7%	14.5%	7.9%	6.2%	5.3%	4.3%	1.9%	1.6%	0.85%
Aug 2026	39.7%	17.7%	14.4%	7.9%	6.2%	5.3%	4.3%	2.4%	1.3%	0.85%
Sep 2026	35.3%	19.2%	15.7%	8.6%	6.8%	4.6%	4.6%	2.6%	1.7%	0.93%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Bugaboo	35.3%	9.9K	-18.2%	-4.4 points
2, held 2nd	UPPAbaby	19.2%	5.4K	0%	+1.5 points
3, held 3rd	Edwards & Co	15.7%	4.4K	0%	+1.2 points
4, held 4th	Baby Jogger	8.6%	2.4K	0%	+0.7 points
5, held 5th	Mother's Choice	6.8%	1.9K	0%	+0.5 points
6, held 6th	Cybex	4.6%	1.3K	-18.8%	-0.6 points
7, held 7th	Mountain Buggy	4.6%	1.3K	0%	+0.4 points
8, held 8th	Joolz	2.6%	720	0%	+0.2 points
9, held 9th	Steelcraft	1.7%	480	+23.1%	+0.4 points
10, held 10th	Phil & Teds	0.93%	260	0%	+0.1 points

1.Bugaboo
35.3%
Held 1st. 9.9K estimated branded searches, -18.2% vs prior month. Share -4.4 points.
2.UPPAbaby
19.2%
Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share +1.5 points.
3.Edwards & Co
15.7%
Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share +1.2 points.
4.Baby Jogger
8.6%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.7 points.
5.Mother's Choice
6.8%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.5 points.
6.Cybex
4.6%
Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.6 points.
7.Mountain Buggy
4.6%
Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share +0.4 points.
8.Joolz
2.6%
Held 8th. 720 estimated branded searches, 0% vs prior month. Share +0.2 points.
9.Steelcraft
1.7%
Held 9th. 480 estimated branded searches, +23.1% vs prior month. Share +0.4 points.
10.Phil & Teds
0.93%
Held 10th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.

Which brand is most popular in search among pram and stroller brands in Australia?

10 brands

In September 2026, Bugaboo was the most searched among pram and stroller brands in Australia, with an estimated 9.9K branded searches, 35.3% of all searches for the ten we track. UPPAbaby is in 2nd place, 16 percentage points behind at 19.2%.

Australia pram and stroller brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Bugaboo	35.3%	39.8%Jul 2026	31.5%Jan 2026	1st
UPPAbaby	19.2%	23.1%Nov 2025	17.2%Jan 2026	3rd → 2nd
Edwards & Co	19.2% → 15.7%	21%Jan 2026	13.8%Jun 2026	2nd → 3rd
Baby Jogger	7% → 8.6%	9.2%Jan 2026	6.7%Dec 2025	4th
Mother's Choice	5.5% → 6.8%	8.5%Dec 2025	5.5%Oct 2025	5th
Cybex	3.8% → 4.6%	5.3%Jul 2026	3.5%Dec 2025	7th → 6th
Mountain Buggy	4.7% → 4.6%	5.1%Jan 2026	3.5%Dec 2025	6th → 7th
Joolz	2.6%	2.8%Jan 2026	1.9%Jul 2026	8th
Steelcraft	1.7%	1.9%Mar 2026	1.2%Jun 2026	9th
Phil & Teds	0.93%	1%Jan 2026	0.63%May 2026	10th

Each finding as a sentence

Across the 12 months ending September 2026, Edwards & Co’s share of searches among pram and stroller brands in Australia decreased from 19.2% to 15.7%.
Across the 12 months ending September 2026, Baby Jogger’s share of searches among pram and stroller brands in Australia increased from 7% to 8.6%.
Across the 12 months ending September 2026, Mother's Choice’s share of searches among pram and stroller brands in Australia increased from 5.5% to 6.8%.
Across the 12 months ending September 2026, Cybex’s share of searches among pram and stroller brands in Australia increased from 3.8% to 4.6%.
Across the 12 months ending September 2026, Bugaboo’s share of searches among pram and stroller brands in Australia peaked at 39.8% in July 2026 and was lowest at 31.5% in January 2026.
Across the 12 months ending September 2026, UPPAbaby’s share of searches among pram and stroller brands in Australia peaked at 23.1% in November 2025 and was lowest at 17.2% in January 2026.
Across the 12 months ending September 2026, Edwards & Co’s share of searches among pram and stroller brands in Australia peaked at 21% in January 2026 and was lowest at 13.8% in June 2026.
Across the 12 months ending September 2026, Baby Jogger’s share of searches among pram and stroller brands in Australia peaked at 9.2% in January 2026 and was lowest at 6.7% in December 2025.
Across the 12 months ending September 2026, Mother's Choice’s share of searches among pram and stroller brands in Australia peaked at 8.5% in December 2025 and was lowest at 5.5% in October 2025.
Across the 12 months ending September 2026, Cybex’s share of searches among pram and stroller brands in Australia peaked at 5.3% in July 2026 and was lowest at 3.5% in December 2025.
Across the 12 months ending September 2026, Mountain Buggy’s share of searches among pram and stroller brands in Australia peaked at 5.1% in January 2026 and was lowest at 3.5% in December 2025.
Across the 12 months ending September 2026, UPPAbaby rose from 3rd to 2nd among pram and stroller brands in Australia.
Across the 12 months ending September 2026, Edwards & Co fell from 2nd to 3rd among pram and stroller brands in Australia.
Across the 12 months ending September 2026, Cybex rose from 7th to 6th among pram and stroller brands in Australia.
Across the 12 months ending September 2026, Mountain Buggy fell from 6th to 7th among pram and stroller brands in Australia.
Across the 12 months ending September 2026, Bugaboo, Joolz, Steelcraft and Phil & Teds held steady: their share of searches among pram and stroller brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia pram and stroller brands in September 2026?

8 changes

In September 2026, UPPAbaby gained share of searches among pram and stroller brands in Australia, from 17.7% to 19.2%.
In September 2026, Edwards & Co gained share of searches among pram and stroller brands in Australia, from 14.4% to 15.7%.
In September 2026, Baby Jogger gained share of searches among pram and stroller brands in Australia, from 7.9% to 8.6%.
In September 2026, Mother's Choice gained share of searches among pram and stroller brands in Australia, from 6.2% to 6.8%.
In September 2026, Bugaboo lost share of searches among pram and stroller brands in Australia, from 39.7% to 35.3%.
In September 2026, Cybex lost share of searches among pram and stroller brands in Australia, from 5.3% to 4.6%.
Estimated monthly branded searches for Mountain Buggy in Australia fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
Estimated monthly branded searches for Phil & Teds in Australia fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

How are branded searches counted for pram and stroller brands?

10 search terms

Each brand's share of searches among pram and stroller brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.