Cybex vs Edwards & Co:Which is more popular?
In September 2026, Edwards & Co had more branded searches than Cybex among pram and stroller brands in Australia. Edwards & Co had about 4,400 branded searches, while Cybex had 1,300. Edwards & Co made up 15.7% of all pram and stroller brand searches we track, and Cybex accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about pram and stroller brands, Cybex and Edwards & Co each appeared in one of the five answers. Cybex and Edwards & Co were each mentioned first in one of the two answers that named either.
Who do people search for more?
Edwards & Co, about 3 searches for every 1 for Cybex
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top pram and stroller brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cybex was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Edwards & Co was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Cybex and Edwards & Co were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bugaboo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UPPAbaby3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Edwards & Co1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Baby Jogger1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cybex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Joolz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mother's Choice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mountain Buggy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Steelcraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Phil & Teds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pram and stroller brands
5 answers
Asked ChatGPT
“What's the best pram in Australia?”
Asked ChatGPT
“Which stroller is best for a newborn?”
Asked ChatGPT
“What's the best lightweight stroller for travel?”
Searched Google, AI Overview
“prams”
Searched Google, AI Overview
“best pram”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Cybex or Edwards & Co more popular in search?
This chart shows how often people search Google for Cybex and Edwards & Co by name. Each line represents a brand's share of searches for all ten pram and stroller brands we track, month by month, from searches in Australia.
Share of searches by month for Edwards & Co, Cybex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bugaboo | UPPAbaby | Edwards & Co | Baby Jogger | Mother's Choice | Cybex | Mountain Buggy | Joolz | Steelcraft | Phil & Teds |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 19.2% | 19.2% | 7% | 5.5% | 3.8% | 4.7% | 2.6% | 1.7% | 0.93% |
| Nov 2025 | 34.5% | 23.1% | 15.4% | 6.8% | 8.4% | 3.7% | 3.7% | 2.3% | 1.4% | 0.75% |
| Dec 2025 | 34.9% | 19.1% | 19.1% | 6.7% | 8.5% | 3.5% | 3.5% | 2.1% | 1.7% | 0.92% |
| Jan 2026 | 31.5% | 17.2% | 21% | 9.2% | 6.1% | 4.1% | 5.1% | 2.8% | 1.9% | 1% |
| Feb 2026 | 35.2% | 19.2% | 19.2% | 6.8% | 5.7% | 4.6% | 4.6% | 2.1% | 1.7% | 0.92% |
| Mar 2026 | 32.6% | 21.7% | 17.8% | 7.9% | 6.3% | 4.3% | 4.3% | 2.4% | 1.9% | 0.86% |
| Apr 2026 | 34.1% | 18.6% | 18.6% | 8.3% | 6.5% | 4.5% | 4.5% | 2.5% | 1.7% | 0.89% |
| May 2026 | 36.4% | 19.9% | 16.3% | 8.7% | 5.7% | 4.8% | 3.9% | 2.2% | 1.4% | 0.63% |
| Jun 2026 | 38% | 20.7% | 13.8% | 7.5% | 7.5% | 4.1% | 4.1% | 2.3% | 1.2% | 0.82% |
| Jul 2026 | 39.8% | 17.7% | 14.5% | 7.9% | 6.2% | 5.3% | 4.3% | 1.9% | 1.6% | 0.85% |
| Aug 2026 | 39.7% | 17.7% | 14.4% | 7.9% | 6.2% | 5.3% | 4.3% | 2.4% | 1.3% | 0.85% |
| Sep 2026 | 35.3% | 19.2% | 15.7% | 8.6% | 6.8% | 4.6% | 4.6% | 2.6% | 1.7% | 0.93% |
How has the Cybex and Edwards & Co comparison changed over the last 12 months?
3 findings
- Edwards & Co was ahead of Cybex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cybex’s share of searches among pram and stroller brands in Australia moved from 3.8% to 4.6%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among pram and stroller brands in Australia moved from 19.2% to 15.7%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
How did search popularity change for Australia pram and stroller brands in September 2026?
2 changes
In September 2026, Edwards & Co gained share of searches among pram and stroller brands in Australia, from 14.4% to 15.7%.
In September 2026, Cybex lost share of searches among pram and stroller brands in Australia, from 5.3% to 4.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cybex’s and Edwards & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cybex
1 branded search term
- cybex
Edwards & Co
1 branded search term
- edwards and co
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