Edwards & Co vs UPPAbaby:Which is more popular?
In September 2026, UPPAbaby had more branded searches than Edwards & Co among pram and stroller brands in Australia. UPPAbaby had about 5,400 branded searches, while Edwards & Co had 4,400. UPPAbaby made up 19.2% of all pram and stroller brand searches we track, and Edwards & Co accounted for 15.7%. When we asked ChatGPT and Google AI Overviews about pram and stroller brands, UPPAbaby appeared in three of the five answers and Edwards & Co in one. UPPAbaby was mentioned before Edwards & Co in every answer that named either.
Who do people search for more?
UPPAbaby, about 23% more searches than Edwards & Co
Who does AI mention more?
UPPAbaby, mentioned in 3 of 5 answers, Edwards & Co in 1
Who does AI recommend more?
UPPAbaby, named ahead of Edwards & Co in 2 of 2 answers
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Top pram and stroller brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, UPPAbaby was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Edwards & Co was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. UPPAbaby was listed before Edwards & Co in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bugaboo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- UPPAbaby3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Edwards & Co1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Baby Jogger1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cybex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Joolz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mother's Choice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mountain Buggy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Steelcraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Phil & Teds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pram and stroller brands
5 answers
Asked ChatGPT
“What's the best pram in Australia?”
Asked ChatGPT
“Which stroller is best for a newborn?”
Asked ChatGPT
“What's the best lightweight stroller for travel?”
Searched Google, AI Overview
“prams”
Searched Google, AI Overview
“best pram”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Edwards & Co or UPPAbaby more popular in search?
This chart shows how often people search Google for Edwards & Co and UPPAbaby by name. Each line represents a brand's share of searches for all ten pram and stroller brands we track, month by month, from searches in Australia.
Share of searches by month for UPPAbaby, Edwards & Co. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bugaboo | UPPAbaby | Edwards & Co | Baby Jogger | Mother's Choice | Cybex | Mountain Buggy | Joolz | Steelcraft | Phil & Teds |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 19.2% | 19.2% | 7% | 5.5% | 3.8% | 4.7% | 2.6% | 1.7% | 0.93% |
| Nov 2025 | 34.5% | 23.1% | 15.4% | 6.8% | 8.4% | 3.7% | 3.7% | 2.3% | 1.4% | 0.75% |
| Dec 2025 | 34.9% | 19.1% | 19.1% | 6.7% | 8.5% | 3.5% | 3.5% | 2.1% | 1.7% | 0.92% |
| Jan 2026 | 31.5% | 17.2% | 21% | 9.2% | 6.1% | 4.1% | 5.1% | 2.8% | 1.9% | 1% |
| Feb 2026 | 35.2% | 19.2% | 19.2% | 6.8% | 5.7% | 4.6% | 4.6% | 2.1% | 1.7% | 0.92% |
| Mar 2026 | 32.6% | 21.7% | 17.8% | 7.9% | 6.3% | 4.3% | 4.3% | 2.4% | 1.9% | 0.86% |
| Apr 2026 | 34.1% | 18.6% | 18.6% | 8.3% | 6.5% | 4.5% | 4.5% | 2.5% | 1.7% | 0.89% |
| May 2026 | 36.4% | 19.9% | 16.3% | 8.7% | 5.7% | 4.8% | 3.9% | 2.2% | 1.4% | 0.63% |
| Jun 2026 | 38% | 20.7% | 13.8% | 7.5% | 7.5% | 4.1% | 4.1% | 2.3% | 1.2% | 0.82% |
| Jul 2026 | 39.8% | 17.7% | 14.5% | 7.9% | 6.2% | 5.3% | 4.3% | 1.9% | 1.6% | 0.85% |
| Aug 2026 | 39.7% | 17.7% | 14.4% | 7.9% | 6.2% | 5.3% | 4.3% | 2.4% | 1.3% | 0.85% |
| Sep 2026 | 35.3% | 19.2% | 15.7% | 8.6% | 6.8% | 4.6% | 4.6% | 2.6% | 1.7% | 0.93% |
How has the Edwards & Co and UPPAbaby comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Edwards & Co took it in January 2026, UPPAbaby took it in March 2026.
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among pram and stroller brands in Australia moved from 19.2% to 15.7%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, UPPAbaby’s share of searches among pram and stroller brands in Australia held steady at 19.2%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for Australia pram and stroller brands in September 2026?
2 changes
In September 2026, UPPAbaby gained share of searches among pram and stroller brands in Australia, from 17.7% to 19.2%.
In September 2026, Edwards & Co gained share of searches among pram and stroller brands in Australia, from 14.4% to 15.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Edwards & Co’s and UPPAbaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Edwards & Co
1 branded search term
- edwards and co
UPPAbaby
1 branded search term
- uppababy
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