Brandwave

Baby Jogger vs Cybex:Which is more popular?

In September 2026, Baby Jogger had more branded searches than Cybex among pram and stroller brands in Australia. Baby Jogger had about 2,400 branded searches, while Cybex had 1,300. Baby Jogger made up 8.6% of all pram and stroller brand searches we track, and Cybex accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about pram and stroller brands, Baby Jogger and Cybex each appeared in one of the five answers.

Among pram and stroller brands in Australia in September 2026

Who do people search for more?

Baby Jogger, about 85% more searches than Cybex

Baby Jogger 2.4K searchesCybex 1.3K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Baby Jogger in 1 of 5Cybex in 1 of 5

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Top pram and stroller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Baby Jogger and Cybex were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. UPPAbaby1st
  2. Bugaboo2nd
  3. Joolz3rd
  4. Edwards & Co4th
  5. Cybex5th
  6. Baby Jogger–
  7. Mother's Choice–
  8. Mountain Buggy–
  9. Steelcraft–
  10. Phil & Teds–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bugaboo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UPPAbaby3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Edwards & Co1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baby Jogger1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cybex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joolz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mother's Choice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mountain Buggy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Steelcraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Phil & Teds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pram and stroller brands

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Baby Jogger or Cybex more popular in search?

This chart shows how often people search Google for Baby Jogger and Cybex by name. Each line represents a brand's share of searches for all ten pram and stroller brands we track, month by month, from searches in Australia.

Baby Jogger and Cybex among pram and stroller brands in Australia, by month

Share of searches by month for Baby Jogger, Cybex. The figures are in the table below the chart.

View monthly share of searches table
MonthBugabooUPPAbabyEdwards & CoBaby JoggerMother's ChoiceCybexMountain BuggyJoolzSteelcraftPhil & Teds
Oct 202535.3%19.2%19.2%7%5.5%3.8%4.7%2.6%1.7%0.93%
Nov 202534.5%23.1%15.4%6.8%8.4%3.7%3.7%2.3%1.4%0.75%
Dec 202534.9%19.1%19.1%6.7%8.5%3.5%3.5%2.1%1.7%0.92%
Jan 202631.5%17.2%21%9.2%6.1%4.1%5.1%2.8%1.9%1%
Feb 202635.2%19.2%19.2%6.8%5.7%4.6%4.6%2.1%1.7%0.92%
Mar 202632.6%21.7%17.8%7.9%6.3%4.3%4.3%2.4%1.9%0.86%
Apr 202634.1%18.6%18.6%8.3%6.5%4.5%4.5%2.5%1.7%0.89%
May 202636.4%19.9%16.3%8.7%5.7%4.8%3.9%2.2%1.4%0.63%
Jun 202638%20.7%13.8%7.5%7.5%4.1%4.1%2.3%1.2%0.82%
Jul 202639.8%17.7%14.5%7.9%6.2%5.3%4.3%1.9%1.6%0.85%
Aug 202639.7%17.7%14.4%7.9%6.2%5.3%4.3%2.4%1.3%0.85%
Sep 202635.3%19.2%15.7%8.6%6.8%4.6%4.6%2.6%1.7%0.93%

How has the Baby Jogger and Cybex comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia pram and stroller brands in September 2026?

2 changes
  1. In September 2026, Baby Jogger gained share of searches among pram and stroller brands in Australia, from 7.9% to 8.6%.

  2. In September 2026, Cybex lost share of searches among pram and stroller brands in Australia, from 5.3% to 4.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Baby Jogger’s and Cybex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Baby Jogger

1 branded search term

  • baby jogger

Cybex

1 branded search term

  • cybex

How the Brand Demand Index is measured

Other head-to-heads among pram and stroller brands

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