Brandwave

Cybex vs Nuna:Which is more popular?

In September 2026, Nuna had more branded searches than Cybex among car seat brands in Australia. Nuna had about 5,400 branded searches, while Cybex had 480. Nuna made up 13.5% of all car seat brand searches we track, and Cybex accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about car seat brands, neither Cybex nor Nuna appeared in any of the five answers.

Among car seat brands in Australia in September 2026

Who do people search for more?

Nuna, about 11 searches for every 1 for Cybex

Nuna 5.4K searchesCybex 480 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Cybex in 0 of 5Nuna in 0 of 5

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Top car seat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Cybex nor Nuna showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Britax1st
  2. InfaSecure2nd
  3. Maxi-Cosi3rd
  4. Mother's Choice4th
  5. Nuna–
  6. Joie–
  7. Cybex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Britax3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InfaSecure3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maxi-Cosi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mother's Choice1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nuna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cybex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car seat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Cybex or Nuna more popular in search?

This chart shows how often people search Google for Cybex and Nuna by name. Each line represents a brand's share of searches for all seven car seat brands we track, month by month, from searches in Australia.

Cybex and Nuna among car seat brands in Australia, by month

Share of searches by month for Nuna, Cybex. The figures are in the table below the chart.

View monthly share of searches table
MonthBritaxMaxi-CosiMother's ChoiceInfaSecureNunaJoieCybex
Oct 202525.6%25.6%17%13.9%9.2%7.6%1.2%
Nov 202525%25%16.7%13.6%11.1%7.3%1.2%
Dec 202523%23%18.8%15.3%10.1%8.4%1.4%
Jan 202622.2%22.2%18.1%14.8%14.8%6.6%1.3%
Feb 202621.9%21.9%17.9%14.6%14.6%7.9%1.3%
Mar 202620.2%24.8%16.5%13.5%16.5%7.3%1.2%
Apr 202622.2%22.2%18.1%14.8%14.8%6.4%1.6%
May 202622.5%27.4%15%15%12.2%6.7%1.3%
Jun 202624%29.3%13.1%13.1%10.7%8.7%1.2%
Jul 202620.4%24.9%16.6%16.6%13.6%6%1.8%
Aug 202625.8%21.1%17.2%14.1%14.1%6.3%1.5%
Sep 202624.7%24.7%16.5%13.5%13.5%6%1.2%

Cybex sells other things too, so only its searches that name this product count here, like “cybex car seat”.

How has the Cybex and Nuna comparison changed over the last 12 months?

3 findings
  • Nuna was ahead of Cybex in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cybex’s share of searches among car seat brands in Australia held steady at 1.2%, and its estimated monthly branded searches moved from 390 to 480.
  • Across the 12 months ending September 2026, Nuna’s share of searches among car seat brands in Australia moved from 9.2% to 13.5%, and its estimated monthly branded searches moved from 2.9K to 5.4K.

How did search popularity change for Australia car seat brands in September 2026?

2 changes

  1. In September 2026, Nuna lost share of searches among car seat brands in Australia, from 14.1% to 13.5%.

  2. Estimated monthly branded searches for Cybex in Australia rose 23.1% over 12 measured months, from 390 to 480 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cybex’s and Nuna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cybex

1 branded search term

  • cybex car seat

Nuna

1 branded search term

  • nuna car seat

How the Brand Demand Index is measured

Other head-to-heads among car seat brands

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