Brandwave

How popular isMaxi-Cosi?

In September 2026, people searched for Maxi-Cosi by name about 9,900 times in Australia, a 22.2% increase from the previous year. These searches made up 24.7% of all Australia car seat brand searches, placing Maxi-Cosi second out of seven brands. When we asked both ChatGPT and Google AI Overviews about car seat brands, Maxi-Cosi appeared in two of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Maxi-Cosi is the second most searched of 7 competitors and the third most recommended in AI answers.

  1. BritaxShare of searches 24.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Maxi-CosiShare of searches 24.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. Mother's ChoiceShare of searches 16.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. InfaSecureShare of searches 13.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. NunaShare of searches 13.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top car seat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Maxi-Cosi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maxi-Cosi is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Britax1st
  2. InfaSecure2nd
  3. Maxi-Cosi3rd
  4. Mother's Choice4th
  5. Nuna–
  6. Joie–
  7. Cybex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Britax3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InfaSecure3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maxi-Cosi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mother's Choice1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nuna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cybex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car seat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which car seat brands compete with Maxi-Cosi?

Maxi-Cosi against car seat brands in Australia, by month

Share of searches by month for Britax, Maxi-Cosi, Mother's Choice, InfaSecure, Nuna, Joie. The figures are in the table below the chart.

View monthly share of searches table
MonthBritaxMaxi-CosiMother's ChoiceInfaSecureNunaJoieCybex
Oct 202525.6%25.6%17%13.9%9.2%7.6%1.2%
Nov 202525%25%16.7%13.6%11.1%7.3%1.2%
Dec 202523%23%18.8%15.3%10.1%8.4%1.4%
Jan 202622.2%22.2%18.1%14.8%14.8%6.6%1.3%
Feb 202621.9%21.9%17.9%14.6%14.6%7.9%1.3%
Mar 202620.2%24.8%16.5%13.5%16.5%7.3%1.2%
Apr 202622.2%22.2%18.1%14.8%14.8%6.4%1.6%
May 202622.5%27.4%15%15%12.2%6.7%1.3%
Jun 202624%29.3%13.1%13.1%10.7%8.7%1.2%
Jul 202620.4%24.9%16.6%16.6%13.6%6%1.8%
Aug 202625.8%21.1%17.2%14.1%14.1%6.3%1.5%
Sep 202624.7%24.7%16.5%13.5%13.5%6%1.2%

  1. 1.Britax

    24.7%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Maxi-Cosi

    24.7%

    Held 2nd. 9.9K estimated branded searches, +22.2% vs prior month. Share +3.6 points.

  3. 3.Mother's Choice

    16.5%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.InfaSecure

    13.5%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Nuna

    13.5%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Joie

    6%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.Cybex

    1.2%

    Held 7th. 480 estimated branded searches, -18.6% vs prior month. Share -0.3 points.

Mother's Choice and Cybex sell other things too, so only their searches that name this product count here, like “mothers choice car seat”.

Compare popularity between Maxi-Cosi and its closest rivals

Every comparison with Maxi-Cosi

6 comparisons

How has branded search demand for Maxi-Cosi changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Maxi-Cosi in Australia rose from 8.1K to 9.9K.
  • Across the 12 months ending September 2026, Maxi-Cosi’s share of searches among car seat brands in Australia decreased from 25.6% to 24.7%.
  • Across the 12 months ending September 2026, Maxi-Cosi’s share of searches among car seat brands in Australia peaked at 29.3% in June 2026 and was lowest at 21.1% in August 2026.

How did search popularity change for Australia car seat brands in September 2026?

6 changes

  1. In September 2026, Maxi-Cosi gained share of searches among car seat brands in Australia, from 21.1% to 24.7%.

  2. In September 2026, Britax lost share of searches among car seat brands in Australia, from 25.8% to 24.7%.

  3. In September 2026, Mother's Choice lost share of searches among car seat brands in Australia, from 17.2% to 16.5%.

  4. In September 2026, InfaSecure lost share of searches among car seat brands in Australia, from 14.1% to 13.5%.

  5. In September 2026, Nuna lost share of searches among car seat brands in Australia, from 14.1% to 13.5%.

  6. Estimated monthly branded searches for Cybex in Australia rose 23.1% over 12 measured months, from 390 to 480 in September 2026.

How are Maxi-Cosi’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Maxi-Cosi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • maxi cosi car seat

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How the Brand Demand Index is measured

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