Car seat brands in Australia:Which are most popular?

Name: Car seat brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

Britax and Maxi-Cosi tie for the highest share of searches among car seat brands in Australia, at 24.7% each in September 2026. When we checked with ChatGPT and Google AI Overviews, Britax and InfaSecure were mentioned most often, in three of the five answers. Britax was recommended most often, coming first in both responses that gave a list.

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Top car seat brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Britax and InfaSecure were mentioned most often, in three of the five answers. Britax was recommended most often, coming first in both answers that gave a list. InfaSecure was second, and Maxi-Cosi was third. Nuna, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Britax	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
InfaSecure	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Maxi-Cosi	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Mother's Choice	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Nuna	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Joie	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Cybex	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Britax3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
InfaSecure3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Maxi-Cosi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mother's Choice1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nuna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Joie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cybex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car seat brands

5 answers

Asked ChatGPT
“Which car seat should I buy for my baby in Australia?”
1. 1Britax
2. 2InfaSecure
3. 3Maxi-Cosi
Asked ChatGPT
“What are the best car seat brands in Australia?”
Asked ChatGPT
“What's the safest convertible car seat in Australia?”
1. 1Britax
Searched Google, AI Overview
“car seat”
Searched Google, AI Overview
“baby car seat”
1. 1InfaSecure

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which car seat brands do people search for most?

This chart shows how often people search Google for each car seat brand by name. Each line represents a brand's share of searches for all seven car seat brands we track, month by month, from searches in Australia.

Share of searches among car seat brands in Australia, by month

Month	Britax	Maxi-Cosi	Mother's Choice	InfaSecure	Nuna	Joie	Cybex
Oct 2025	25.6%	25.6%	17%	13.9%	9.2%	7.6%	1.2%
Nov 2025	25%	25%	16.7%	13.6%	11.1%	7.3%	1.2%
Dec 2025	23%	23%	18.8%	15.3%	10.1%	8.4%	1.4%
Jan 2026	22.2%	22.2%	18.1%	14.8%	14.8%	6.6%	1.3%
Feb 2026	21.9%	21.9%	17.9%	14.6%	14.6%	7.9%	1.3%
Mar 2026	20.2%	24.8%	16.5%	13.5%	16.5%	7.3%	1.2%
Apr 2026	22.2%	22.2%	18.1%	14.8%	14.8%	6.4%	1.6%
May 2026	22.5%	27.4%	15%	15%	12.2%	6.7%	1.3%
Jun 2026	24%	29.3%	13.1%	13.1%	10.7%	8.7%	1.2%
Jul 2026	20.4%	24.9%	16.6%	16.6%	13.6%	6%	1.8%
Aug 2026	25.8%	21.1%	17.2%	14.1%	14.1%	6.3%	1.5%
Sep 2026	24.7%	24.7%	16.5%	13.5%	13.5%	6%	1.2%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Britax	24.7%	9.9K	0%	-1.1 points
2, held 2nd	Maxi-Cosi	24.7%	9.9K	+22.2%	+3.6 points
3, held 3rd	Mother's Choice	16.5%	6.6K	0%	-0.7 points
4, held 4th	InfaSecure	13.5%	5.4K	0%	-0.6 points
5, held 5th	Nuna	13.5%	5.4K	0%	-0.6 points
6, held 6th	Joie	6%	2.4K	0%	-0.3 points
7, held 7th	Cybex	1.2%	480	-18.6%	-0.3 points

1.Britax
24.7%
Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share -1.1 points.
2.Maxi-Cosi
24.7%
Held 2nd. 9.9K estimated branded searches, +22.2% vs prior month. Share +3.6 points.
3.Mother's Choice
16.5%
Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -0.7 points.
4.InfaSecure
13.5%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.6 points.
5.Nuna
13.5%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.6 points.
6.Joie
6%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share -0.3 points.
7.Cybex
1.2%
Held 7th. 480 estimated branded searches, -18.6% vs prior month. Share -0.3 points.

Mother's Choice and Cybex sell other things too, so only their searches that name this product count here, like “mothers choice car seat”.

Which brand is most popular in search among car seat brands in Australia?

7 brands

Britax and Maxi-Cosi tie for the highest share of searches among car seat brands in Australia, at 24.7% each in September 2026.

Australia car seat brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Britax	25.6% → 24.7%	25.8%Aug 2026	20.2%Mar 2026	1st
Maxi-Cosi	25.6% → 24.7%	29.3%Jun 2026	21.1%Aug 2026	2nd
Mother's Choice	17% → 16.5%	18.8%Dec 2025	13.1%Jun 2026	3rd
InfaSecure	13.9% → 13.5%	16.6%Jul 2026	13.1%Jun 2026	4th
Nuna	9.2% → 13.5%	16.5%Mar 2026	9.2%Oct 2025	5th
Joie	7.6% → 6%	8.7%Jun 2026	6%Sep 2026	6th
Cybex	1.2%	1.8%Jul 2026	1.2%Jun 2026	7th

Each finding as a sentence

Across the 12 months ending September 2026, Britax’s share of searches among car seat brands in Australia decreased from 25.6% to 24.7%.
Across the 12 months ending September 2026, Maxi-Cosi’s share of searches among car seat brands in Australia decreased from 25.6% to 24.7%.
Across the 12 months ending September 2026, Mother's Choice’s share of searches among car seat brands in Australia decreased from 17% to 16.5%.
Across the 12 months ending September 2026, Nuna’s share of searches among car seat brands in Australia increased from 9.2% to 13.5%.
Across the 12 months ending September 2026, Joie’s share of searches among car seat brands in Australia decreased from 7.6% to 6%.
Across the 12 months ending September 2026, Britax’s share of searches among car seat brands in Australia peaked at 25.8% in August 2026 and was lowest at 20.2% in March 2026.
Across the 12 months ending September 2026, Maxi-Cosi’s share of searches among car seat brands in Australia peaked at 29.3% in June 2026 and was lowest at 21.1% in August 2026.
Across the 12 months ending September 2026, Mother's Choice’s share of searches among car seat brands in Australia peaked at 18.8% in December 2025 and was lowest at 13.1% in June 2026.
Across the 12 months ending September 2026, InfaSecure’s share of searches among car seat brands in Australia peaked at 16.6% in July 2026 and was lowest at 13.1% in June 2026.
Across the 12 months ending September 2026, Nuna’s share of searches among car seat brands in Australia peaked at 16.5% in March 2026 and was lowest at 9.2% in October 2025.
Across the 12 months ending September 2026, Joie’s share of searches among car seat brands in Australia peaked at 8.7% in June 2026 and was lowest at 6% in September 2026.
Across the 12 months ending September 2026, InfaSecure and Cybex held steady: their share of searches among car seat brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia car seat brands in September 2026?

6 changes

In September 2026, Maxi-Cosi gained share of searches among car seat brands in Australia, from 21.1% to 24.7%.
In September 2026, Britax lost share of searches among car seat brands in Australia, from 25.8% to 24.7%.
In September 2026, Mother's Choice lost share of searches among car seat brands in Australia, from 17.2% to 16.5%.
In September 2026, InfaSecure lost share of searches among car seat brands in Australia, from 14.1% to 13.5%.
In September 2026, Nuna lost share of searches among car seat brands in Australia, from 14.1% to 13.5%.
Estimated monthly branded searches for Cybex in Australia rose 23.1% over 12 measured months, from 390 to 480 in September 2026.

How are branded searches counted for car seat brands?

7 search terms

Each brand's share of searches among car seat brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.