Joie vs Maxi-Cosi:Which is more popular?
In September 2026, Maxi-Cosi had more branded searches than Joie among car seat brands in Australia. Maxi-Cosi had about 9,900 branded searches, while Joie had 2,400. Maxi-Cosi made up 24.7% of all car seat brand searches we track, and Joie accounted for 6%. When we asked ChatGPT and Google AI Overviews about car seat brands, Maxi-Cosi appeared in two of the five answers and Joie in none.
Who do people search for more?
Maxi-Cosi, about 4 searches for every 1 for Joie
Who does AI mention more?
Maxi-Cosi, mentioned in 2 of 5 answers, Joie in 0
Who does AI recommend more?
Maxi-Cosi, the only one of the two named
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Top car seat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maxi-Cosi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Joie did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Britax1st
InfaSecure2nd- Maxi-Cosi3rd
Mother's Choice4th
Nuna–
Joie–
Cybex–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Britax3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- InfaSecure3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Maxi-Cosi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mother's Choice1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nuna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Joie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cybex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car seat brands
5 answers
Asked ChatGPT
“Which car seat should I buy for my baby in Australia?”
Asked ChatGPT
“What are the best car seat brands in Australia?”
Asked ChatGPT
“What's the safest convertible car seat in Australia?”
Searched Google, AI Overview
“car seat”
Searched Google, AI Overview
“baby car seat”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Joie or Maxi-Cosi more popular in search?
This chart shows how often people search Google for Joie and Maxi-Cosi by name. Each line represents a brand's share of searches for all seven car seat brands we track, month by month, from searches in Australia.
Share of searches by month for Maxi-Cosi, Joie. The figures are in the table below the chart.
View monthly share of searches table
| Month | Britax | Maxi-Cosi | Mother's Choice | InfaSecure | Nuna | Joie | Cybex |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.6% | 25.6% | 17% | 13.9% | 9.2% | 7.6% | 1.2% |
| Nov 2025 | 25% | 25% | 16.7% | 13.6% | 11.1% | 7.3% | 1.2% |
| Dec 2025 | 23% | 23% | 18.8% | 15.3% | 10.1% | 8.4% | 1.4% |
| Jan 2026 | 22.2% | 22.2% | 18.1% | 14.8% | 14.8% | 6.6% | 1.3% |
| Feb 2026 | 21.9% | 21.9% | 17.9% | 14.6% | 14.6% | 7.9% | 1.3% |
| Mar 2026 | 20.2% | 24.8% | 16.5% | 13.5% | 16.5% | 7.3% | 1.2% |
| Apr 2026 | 22.2% | 22.2% | 18.1% | 14.8% | 14.8% | 6.4% | 1.6% |
| May 2026 | 22.5% | 27.4% | 15% | 15% | 12.2% | 6.7% | 1.3% |
| Jun 2026 | 24% | 29.3% | 13.1% | 13.1% | 10.7% | 8.7% | 1.2% |
| Jul 2026 | 20.4% | 24.9% | 16.6% | 16.6% | 13.6% | 6% | 1.8% |
| Aug 2026 | 25.8% | 21.1% | 17.2% | 14.1% | 14.1% | 6.3% | 1.5% |
| Sep 2026 | 24.7% | 24.7% | 16.5% | 13.5% | 13.5% | 6% | 1.2% |
How has the Joie and Maxi-Cosi comparison changed over the last 12 months?
3 findings
- Maxi-Cosi was ahead of Joie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Joie’s share of searches among car seat brands in Australia moved from 7.6% to 6%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Maxi-Cosi’s share of searches among car seat brands in Australia moved from 25.6% to 24.7%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for Australia car seat brands in September 2026?
1 change
In September 2026, Maxi-Cosi gained share of searches among car seat brands in Australia, from 21.1% to 24.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Joie’s and Maxi-Cosi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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