InfaSecure vs Maxi-Cosi:Which is more popular?
In September 2026, Maxi-Cosi had more branded searches than InfaSecure among car seat brands in Australia. Maxi-Cosi had about 9,900 branded searches, while InfaSecure had 5,400. Maxi-Cosi made up 24.7% of all car seat brand searches we track, and InfaSecure accounted for 13.5%. When we asked ChatGPT and Google AI Overviews about car seat brands, InfaSecure appeared in three of the five answers and Maxi-Cosi in two. InfaSecure was mentioned before Maxi-Cosi in every answer.
Who do people search for more?
Maxi-Cosi, about 83% more searches than InfaSecure
Who does AI mention more?
InfaSecure, mentioned in 3 of 5 answers, Maxi-Cosi in 2
Who does AI recommend more?
InfaSecure, named ahead of Maxi-Cosi in every answer
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Top car seat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, InfaSecure was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Maxi-Cosi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. InfaSecure was listed before Maxi-Cosi in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Britax1st- InfaSecure2nd
- Maxi-Cosi3rd
Mother's Choice4th
Nuna–
Joie–
Cybex–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Britax3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- InfaSecure3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Maxi-Cosi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mother's Choice1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nuna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Joie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cybex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car seat brands
5 answers
Asked ChatGPT
“Which car seat should I buy for my baby in Australia?”
Asked ChatGPT
“What are the best car seat brands in Australia?”
Asked ChatGPT
“What's the safest convertible car seat in Australia?”
Searched Google, AI Overview
“car seat”
Searched Google, AI Overview
“baby car seat”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is InfaSecure or Maxi-Cosi more popular in search?
This chart shows how often people search Google for InfaSecure and Maxi-Cosi by name. Each line represents a brand's share of searches for all seven car seat brands we track, month by month, from searches in Australia.
Share of searches by month for Maxi-Cosi, InfaSecure. The figures are in the table below the chart.
View monthly share of searches table
| Month | Britax | Maxi-Cosi | Mother's Choice | InfaSecure | Nuna | Joie | Cybex |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.6% | 25.6% | 17% | 13.9% | 9.2% | 7.6% | 1.2% |
| Nov 2025 | 25% | 25% | 16.7% | 13.6% | 11.1% | 7.3% | 1.2% |
| Dec 2025 | 23% | 23% | 18.8% | 15.3% | 10.1% | 8.4% | 1.4% |
| Jan 2026 | 22.2% | 22.2% | 18.1% | 14.8% | 14.8% | 6.6% | 1.3% |
| Feb 2026 | 21.9% | 21.9% | 17.9% | 14.6% | 14.6% | 7.9% | 1.3% |
| Mar 2026 | 20.2% | 24.8% | 16.5% | 13.5% | 16.5% | 7.3% | 1.2% |
| Apr 2026 | 22.2% | 22.2% | 18.1% | 14.8% | 14.8% | 6.4% | 1.6% |
| May 2026 | 22.5% | 27.4% | 15% | 15% | 12.2% | 6.7% | 1.3% |
| Jun 2026 | 24% | 29.3% | 13.1% | 13.1% | 10.7% | 8.7% | 1.2% |
| Jul 2026 | 20.4% | 24.9% | 16.6% | 16.6% | 13.6% | 6% | 1.8% |
| Aug 2026 | 25.8% | 21.1% | 17.2% | 14.1% | 14.1% | 6.3% | 1.5% |
| Sep 2026 | 24.7% | 24.7% | 16.5% | 13.5% | 13.5% | 6% | 1.2% |
How has the InfaSecure and Maxi-Cosi comparison changed over the last 12 months?
3 findings
- Maxi-Cosi was ahead of InfaSecure in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, InfaSecure’s share of searches among car seat brands in Australia moved from 13.9% to 13.5%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
- Across the 12 months ending September 2026, Maxi-Cosi’s share of searches among car seat brands in Australia moved from 25.6% to 24.7%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for Australia car seat brands in September 2026?
2 changes
In September 2026, Maxi-Cosi gained share of searches among car seat brands in Australia, from 21.1% to 24.7%.
In September 2026, InfaSecure lost share of searches among car seat brands in Australia, from 14.1% to 13.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using InfaSecure’s and Maxi-Cosi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
InfaSecure
1 branded search term
- infasecure car seat
Maxi-Cosi
1 branded search term
- maxi cosi car seat
Other head-to-heads among car seat brands
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