Brandwave

Screamin’ Sicilian vs Totino's:Which is more popular?

In September 2026, Totino's had more branded searches than Screamin’ Sicilian among frozen pizza brands in the United States. Totino's had about 47,900 branded searches, while Screamin’ Sicilian had 8,100. Totino's made up 18.2% of all frozen pizza brand searches we track, and Screamin’ Sicilian accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about frozen pizza brands, Screamin’ Sicilian appeared in four of the five answers and Totino's in one. Screamin’ Sicilian was mentioned before Totino's in every answer that named either.

Among frozen pizza brands in the United States in September 2026

Who do people search for more?

Totino's, about 6 searches for every 1 for Screamin’ Sicilian

Totino's 47.9K searchesScreamin’ Sicilian 8.1K searches

Who does AI mention more?

Screamin’ Sicilian, mentioned in 4 of 5 answers, Totino's in 1

Screamin’ Sicilian in 4 of 5Totino's in 1 of 5

Who does AI recommend more?

Screamin’ Sicilian, named ahead of Totino's in 4 of 4 answers

Screamin’ Sicilian first in 4Totino's never first

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Top frozen pizza brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Screamin’ Sicilian was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Totino's was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Screamin’ Sicilian was listed before Totino's in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rao's1st
  2. Motor City Pizza Co.2nd
  3. Red Baron3rd
  4. Screamin’ Sicilian4th
  5. DiGiorno5th
  6. Home Run Inn6th
  7. Newman's Own7th
  8. Tombstone8th
  9. Totino's9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Red Baron5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Home Run Inn4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Motor City Pizza Co.4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Screamin’ Sicilian4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rao's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DiGiorno3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Newman's Own2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Totino's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tombstone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about frozen pizza brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is Screamin’ Sicilian or Totino's more popular in search?

This chart shows how often people search Google for Screamin’ Sicilian and Totino's by name. Each line represents a brand's share of searches for all nine frozen pizza brands we track, month by month, from searches in United States.

Screamin’ Sicilian and Totino's among frozen pizza brands in the United States, by month

Share of searches by month for Totino's, Screamin’ Sicilian. The figures are in the table below the chart.

View monthly share of searches table
MonthHome Run InnDiGiornoTotino'sRed BaronMotor City Pizza Co.TombstoneScreamin’ SicilianRao'sNewman's Own
Oct 202519.9%21.8%13.3%14.6%11.9%5.3%4.4%7.7%1%
Nov 202522.1%19.8%14.8%16.2%10.8%5.9%4%5.7%0.76%
Dec 202520.7%18.5%15.7%18.5%12.4%4.5%3.7%5.1%0.9%
Jan 202617.5%23.4%16.2%15.6%12.8%5.7%3.8%3.9%1.1%
Feb 202618.4%21.8%15.1%17.8%11.9%5.3%4.4%4.2%1%
Mar 202622.2%19.9%15.7%16.3%10.9%4.9%4.9%3.9%1.4%
Apr 202620.7%18.5%14.7%15.2%18.5%4.5%3.7%3.1%1.1%
May 202622.2%19.9%15.8%16.3%13.3%4.9%3.3%3.2%1.2%
Jun 202622.2%19.9%15.8%16.3%13.3%4.9%3.3%3.2%1.2%
Jul 202620.4%18.2%17.6%18.2%12.2%5.4%3.6%2.9%1.3%
Aug 202619.9%19.2%21.4%15.7%10.5%5.7%2.6%3.8%1.1%
Sep 202621%18.8%18.2%15.4%12.6%6.9%3.1%3%1.1%

How has the Screamin’ Sicilian and Totino's comparison changed over the last 12 months?

3 findings

How did search popularity change for United States frozen pizza brands in September 2026?

3 changes

  1. In September 2026, Home Run Inn overtook Totino's to become the leader among frozen pizza brands in the United States, with 21% of the searches.

  2. In September 2026, Screamin’ Sicilian overtook Rao's to rank 7th among frozen pizza brands in the United States, with 3.1% of the searches.

  3. In September 2026, Totino's lost share of searches among frozen pizza brands in the United States, from 21.4% to 18.2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Screamin’ Sicilian’s and Totino's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Screamin’ Sicilian

1 branded search term

  • screamin sicilian

Totino's

3 branded search terms

  • totino s
  • totinos
  • totinos pizza

How the Brand Demand Index is measured

Other head-to-heads among frozen pizza brands

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