Brandwave

Newman's Own vs Screamin’ Sicilian:Which is more popular?

In September 2026, Screamin’ Sicilian had more branded searches than Newman's Own among frozen pizza brands in the United States. Screamin’ Sicilian had about 8,100 branded searches, while Newman's Own had 2,900. Screamin’ Sicilian made up 3.1% of all frozen pizza brand searches we track, and Newman's Own accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about frozen pizza brands, Screamin’ Sicilian appeared in four of the five answers and Newman's Own in two. Screamin’ Sicilian was mentioned before Newman's Own in three out of four answers that named either.

Among frozen pizza brands in the United States in September 2026

Who do people search for more?

Screamin’ Sicilian, about 3 searches for every 1 for Newman's Own

Screamin’ Sicilian 8.1K searchesNewman's Own 2.9K searches

Who does AI mention more?

Screamin’ Sicilian, mentioned in 4 of 5 answers, Newman's Own in 2

Screamin’ Sicilian in 4 of 5Newman's Own in 2 of 5

Who does AI recommend more?

Screamin’ Sicilian, named ahead of Newman's Own in 3 of 4 answers

Screamin’ Sicilian first in 3Newman's Own first in 1

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Top frozen pizza brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Screamin’ Sicilian was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Newman's Own was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Screamin’ Sicilian was listed before Newman's Own in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rao's1st
  2. Motor City Pizza Co.2nd
  3. Red Baron3rd
  4. Screamin’ Sicilian4th
  5. DiGiorno5th
  6. Home Run Inn6th
  7. Newman's Own7th
  8. Tombstone8th
  9. Totino's9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Red Baron5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Home Run Inn4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Motor City Pizza Co.4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Screamin’ Sicilian4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rao's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DiGiorno3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Newman's Own2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Totino's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tombstone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about frozen pizza brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is Newman's Own or Screamin’ Sicilian more popular in search?

This chart shows how often people search Google for Newman's Own and Screamin’ Sicilian by name. Each line represents a brand's share of searches for all nine frozen pizza brands we track, month by month, from searches in United States.

Newman's Own and Screamin’ Sicilian among frozen pizza brands in the United States, by month

Share of searches by month for Screamin’ Sicilian, Newman's Own. The figures are in the table below the chart.

View monthly share of searches table
MonthHome Run InnDiGiornoTotino'sRed BaronMotor City Pizza Co.TombstoneScreamin’ SicilianRao'sNewman's Own
Oct 202519.9%21.8%13.3%14.6%11.9%5.3%4.4%7.7%1%
Nov 202522.1%19.8%14.8%16.2%10.8%5.9%4%5.7%0.76%
Dec 202520.7%18.5%15.7%18.5%12.4%4.5%3.7%5.1%0.9%
Jan 202617.5%23.4%16.2%15.6%12.8%5.7%3.8%3.9%1.1%
Feb 202618.4%21.8%15.1%17.8%11.9%5.3%4.4%4.2%1%
Mar 202622.2%19.9%15.7%16.3%10.9%4.9%4.9%3.9%1.4%
Apr 202620.7%18.5%14.7%15.2%18.5%4.5%3.7%3.1%1.1%
May 202622.2%19.9%15.8%16.3%13.3%4.9%3.3%3.2%1.2%
Jun 202622.2%19.9%15.8%16.3%13.3%4.9%3.3%3.2%1.2%
Jul 202620.4%18.2%17.6%18.2%12.2%5.4%3.6%2.9%1.3%
Aug 202619.9%19.2%21.4%15.7%10.5%5.7%2.6%3.8%1.1%
Sep 202621%18.8%18.2%15.4%12.6%6.9%3.1%3%1.1%

How has the Newman's Own and Screamin’ Sicilian comparison changed over the last 12 months?

3 findings

How did search popularity change for United States frozen pizza brands in September 2026?

1 change

  1. In September 2026, Screamin’ Sicilian overtook Rao's to rank 7th among frozen pizza brands in the United States, with 3.1% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Newman's Own’s and Screamin’ Sicilian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Newman's Own

1 branded search term

  • newmans own pizza

Screamin’ Sicilian

1 branded search term

  • screamin sicilian

How the Brand Demand Index is measured

Other head-to-heads among frozen pizza brands

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