LoopNet vs Zillow:Which is more popular?
In September 2026, Zillow had more branded searches than LoopNet among real estate marketplaces in the United States. Zillow had about 20.4 million branded searches, while LoopNet had 368,000. Zillow made up 83.1% of all real estate marketplace searches we track, and LoopNet accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about real estate marketplaces, Zillow appeared in all five answers and LoopNet in two. Zillow was mentioned before LoopNet in every answer.
Who do people search for more?
Zillow, about 55 searches for every 1 for LoopNet
Who does AI mention more?
Zillow, mentioned in every answer we collected
Who does AI recommend more?
Zillow, named ahead of LoopNet in every answer
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Top real estate marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zillow appeared in all five answers. LoopNet was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zillow was listed before LoopNet in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Zillow1st
Redfin2nd
Realtor.com3rd
Homes.com4th
Apartments.com5th
Trulia6th
LoopNet7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zillow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Redfin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Realtor.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Homes.com3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trulia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LoopNet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Apartments.com2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about real estate marketplaces
5 answers
Asked ChatGPT
“Which real estate marketplace should I use in the US?”
Asked ChatGPT
“What are the best real estate marketplaces in the US?”
Asked ChatGPT
“What's the best real estate marketplace in the US for finding a first home?”
Searched Google, AI Overview
“homes for sale”
Searched Google, AI Overview
“real estate websites”
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is LoopNet or Zillow more popular in search?
This chart shows how often people search Google for LoopNet and Zillow by name. Each line represents a brand's share of searches for all seven real estate marketplaces we track, month by month, from searches in United States.
Share of searches by month for Zillow, LoopNet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zillow | Redfin | Realtor.com | Trulia | LoopNet | Apartments.com | Homes.com |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 82.4% | 7.4% | 4% | 2.7% | 1.5% | 0.99% | 0.99% |
| Nov 2025 | 80% | 8.8% | 4.8% | 2.7% | 1.8% | 0.97% | 0.97% |
| Dec 2025 | 82% | 7.4% | 4.1% | 2.7% | 1.8% | 0.99% | 0.99% |
| Jan 2026 | 82.1% | 7.4% | 4% | 2.7% | 1.8% | 0.99% | 0.99% |
| Feb 2026 | 82.2% | 7.4% | 4% | 2.7% | 1.5% | 0.99% | 1.2% |
| Mar 2026 | 79.1% | 8.7% | 4.7% | 3.2% | 2.1% | 0.95% | 1.2% |
| Apr 2026 | 83% | 7.5% | 4.1% | 2.2% | 1.5% | 0.67% | 1% |
| May 2026 | 83% | 7.5% | 4.1% | 2.2% | 1.5% | 0.67% | 1% |
| Jun 2026 | 83.4% | 7.5% | 4.1% | 2.3% | 1.2% | 0.67% | 0.82% |
| Jul 2026 | 83.3% | 7.5% | 4.1% | 2.3% | 1.2% | 0.82% | 0.82% |
| Aug 2026 | 83.1% | 7.5% | 4.1% | 2.2% | 1.5% | 0.82% | 0.82% |
| Sep 2026 | 83.1% | 7.5% | 4.1% | 2.2% | 1.5% | 0.82% | 0.82% |
How has the LoopNet and Zillow comparison changed over the last 12 months?
3 findings
- Zillow was ahead of LoopNet in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LoopNet’s share of searches among real estate marketplaces in the United States held steady at 1.5%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Zillow’s share of searches among real estate marketplaces in the United States moved from 82.4% to 83.1%, and its estimated monthly branded searches held steady at 20.4M.
How did search popularity change for United States real estate marketplaces in September 2026?
0 changes
Neither LoopNet nor Zillow moved beyond provider rounding among real estate marketplaces in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using LoopNet’s and Zillow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among real estate marketplaces
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