Brandwave

How popular isApartments.com?

In September 2026, people searched for Apartments.com by name about 201,000 times in the United States, an 18.3% decrease from the previous year. These searches made up 0.82% of all United States real estate marketplace searches, placing Apartments.com sixth out of seven marketplaces. When we asked both ChatGPT and Google AI Overviews about real estate marketplaces, Apartments.com appeared in two of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Apartments.com is the sixth most searched of 7 competitors and the fifth most recommended in AI answers.

  1. ZillowShare of searches 83.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. RedfinShare of searches 7.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Realtor.comShare of searches 4.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. TruliaShare of searches 2.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. Apartments.comShare of searches 0.82%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top real estate marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apartments.com was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Apartments.com is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zillow1st
  2. Redfin2nd
  3. Realtor.com3rd
  4. Homes.com4th
  5. Apartments.com5th
  6. Trulia6th
  7. LoopNet7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zillow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Redfin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Realtor.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Homes.com3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trulia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LoopNet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Apartments.com2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about real estate marketplaces

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Which real estate marketplaces compete with Apartments.com?

Apartments.com against real estate marketplaces in the United States, by month

Share of searches by month for Zillow, Redfin, Realtor.com, Trulia, Apartments.com. The figures are in the table below the chart.

View monthly share of searches table
MonthZillowRedfinRealtor.comTruliaLoopNetApartments.comHomes.com
Oct 202582.4%7.4%4%2.7%1.5%0.99%0.99%
Nov 202580%8.8%4.8%2.7%1.8%0.97%0.97%
Dec 202582%7.4%4.1%2.7%1.8%0.99%0.99%
Jan 202682.1%7.4%4%2.7%1.8%0.99%0.99%
Feb 202682.2%7.4%4%2.7%1.5%0.99%1.2%
Mar 202679.1%8.7%4.7%3.2%2.1%0.95%1.2%
Apr 202683%7.5%4.1%2.2%1.5%0.67%1%
May 202683%7.5%4.1%2.2%1.5%0.67%1%
Jun 202683.4%7.5%4.1%2.3%1.2%0.67%0.82%
Jul 202683.3%7.5%4.1%2.3%1.2%0.82%0.82%
Aug 202683.1%7.5%4.1%2.2%1.5%0.82%0.82%
Sep 202683.1%7.5%4.1%2.2%1.5%0.82%0.82%

  1. 1.Zillow

    83.1%

    Held 1st. 20.4M estimated branded searches, -18.1% vs prior month. Share 0 points.

  2. 2.Redfin

    7.5%

    Held 2nd. 1.8M estimated branded searches, -18.3% vs prior month. Share 0 points.

  3. 3.Realtor.com

    4.1%

    Held 3rd. 1M estimated branded searches, -18% vs prior month. Share 0 points.

  4. 4.Trulia

    2.2%

    Held 4th. 550K estimated branded searches, -18.3% vs prior month. Share 0 points.

  5. 5.LoopNet

    1.5%

    Held 5th. 368K estimated branded searches, -18.2% vs prior month. Share 0 points.

  6. 6.Apartments.com

    0.82%

    Held 6th. 201K estimated branded searches, -18.3% vs prior month. Share 0 points.

  7. 7.Homes.com

    0.82%

    Held 7th. 201K estimated branded searches, -18.3% vs prior month. Share 0 points.

Compare popularity between Apartments.com and its closest rivals

Every comparison with Apartments.com

6 comparisons

How has branded search demand for Apartments.com changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Apartments.com in the United States fell from 246K to 201K.
  • Across the 12 months ending September 2026, Apartments.com’s share of searches among real estate marketplaces in the United States held steady, from 0.99% to 0.82%.

How did search popularity change for United States real estate marketplaces in September 2026?

3 changes

  1. Estimated monthly branded searches for Apartments.com in the United States fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  2. Estimated monthly branded searches for Homes.com in the United States fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  3. Estimated monthly branded searches for Trulia in the United States fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

How are Apartments.com’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Apartments.com’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • apartments com
  • apartments.com

How the Brand Demand Index is measured

Who owns Apartments.com?

Apartments.com is owned by CoStar Group. Brandwave also tracks LoopNet, owned by the same company, in the United States.

Do you work for Apartments.com? To request corrections or removal please contact us via our support page and we will be happy to assist.

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