Brandwave

Apartments.com vs Homes.com:Which is searched more in the United States?

In September 2026, Apartments.com and Homes.com were level in searches among real estate marketplaces in the United States, with an estimated 201K branded searches each, at 0.82% of the total each.

Share of searches among real estate marketplaces in the United States in September 2026Is Apartments.com or Homes.com more popular in search?
Apartments.com0.82%201K searches
vs
Homes.com0.82%201K searches

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Is Apartments.com or Homes.com more popular in search?

Compare the sites people search property on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Apartments.com and Homes.com among real estate marketplaces in the United States, by month

Share of searches by month for Apartments.com, Homes.com. The figures are in the table below the chart.

View monthly share of searches table
MonthZillowRedfinRealtor.comTruliaLoopNetApartments.comHomes.com
Oct 202582.4%7.4%4%2.7%1.5%0.99%0.99%
Nov 202580%8.8%4.8%2.7%1.8%0.97%0.97%
Dec 202582%7.4%4.1%2.7%1.8%0.99%0.99%
Jan 202682.1%7.4%4%2.7%1.8%0.99%0.99%
Feb 202682.2%7.4%4%2.7%1.5%0.99%1.2%
Mar 202679.1%8.7%4.7%3.2%2.1%0.95%1.2%
Apr 202683%7.5%4.1%2.2%1.5%0.67%1%
May 202683%7.5%4.1%2.2%1.5%0.67%1%
Jun 202683.4%7.5%4.1%2.3%1.2%0.67%0.82%
Jul 202683.3%7.5%4.1%2.3%1.2%0.82%0.82%
Aug 202683.1%7.5%4.1%2.2%1.5%0.82%0.82%
Sep 202683.1%7.5%4.1%2.2%1.5%0.82%0.82%

How has the Apartments.com and Homes.com comparison changed over the last 12 months?

3 findings

How did search popularity change for United States real estate marketplaces in September 2026?

2 changes
  1. Estimated monthly branded searches for Apartments.com in the United States fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  2. Estimated monthly branded searches for Homes.com in the United States fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Apartments.com’s and Homes.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apartments.com

2 branded search terms

  • apartments com
  • apartments.com

Homes.com

1 branded search term

  • homes.com

How the Brand Demand Index is measured

Other head-to-heads among real estate marketplaces

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