Trulia vs Zillow:Which is searched more in United States?
In September 2026, Zillow had more branded searches than Trulia among real estate marketplaces in United States. Zillow was estimated to have 20.4M branded searches compared to Trulia’s 550K, and held an 85.8% Share of Search versus Trulia’s 2.3%.
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Which is more popular in search, Trulia or Zillow?
Compare the sites people search property on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zillow, Trulia. The figures are in the table below the chart.
View monthly share of search table
| Month | Zillow | Redfin | Realtor.com | Trulia |
|---|---|---|---|---|
| Oct 2025 | 85.3% | 7.7% | 4.2% | 2.8% |
| Nov 2025 | 83.1% | 9.2% | 5% | 2.8% |
| Dec 2025 | 85.2% | 7.7% | 4.2% | 2.8% |
| Jan 2026 | 85.3% | 7.7% | 4.2% | 2.8% |
| Feb 2026 | 85.3% | 7.7% | 4.2% | 2.8% |
| Mar 2026 | 82.6% | 9.1% | 4.9% | 3.3% |
| Apr 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
| May 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
| Jun 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
| Jul 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
| Aug 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
| Sep 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
How has the Trulia and Zillow comparison changed over the last 12 months?
3 findings
- Zillow was ahead of Trulia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Trulia’s estimated Share of Search among real estate marketplaces in United States moved from 2.8% to 2.3%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Zillow’s estimated Share of Search among real estate marketplaces in United States moved from 85.3% to 85.8%, and its estimated monthly branded searches held steady at 20.4M.
How did search popularity change for United States real estate marketplaces in September 2026?
1 change
Estimated monthly branded searches for Trulia in United States fell 18.3% over 12 measured months, from 673K to 550K in September 2026.
Other head-to-heads among real estate marketplaces
How each brand is measured
Brandwave collects information about searches that people make online using Trulia’s and Zillow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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