Redfin vs Zillow:Which is searched more in United States?
In September 2026, Zillow had more branded searches than Redfin among real estate marketplaces in United States. Zillow was estimated to have 20.4M branded searches compared to Redfin’s 1.8M, and held an 85.8% Share of Search versus Redfin’s 7.7%.
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Which is more popular in search, Redfin or Zillow?
Compare the sites people search property on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zillow, Redfin. The figures are in the table below the chart.
View monthly share of search table
| Month | Zillow | Redfin | Realtor.com | Trulia |
|---|---|---|---|---|
| Oct 2025 | 85.3% | 7.7% | 4.2% | 2.8% |
| Nov 2025 | 83.1% | 9.2% | 5% | 2.8% |
| Dec 2025 | 85.2% | 7.7% | 4.2% | 2.8% |
| Jan 2026 | 85.3% | 7.7% | 4.2% | 2.8% |
| Feb 2026 | 85.3% | 7.7% | 4.2% | 2.8% |
| Mar 2026 | 82.6% | 9.1% | 4.9% | 3.3% |
| Apr 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
| May 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
| Jun 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
| Jul 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
| Aug 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
| Sep 2026 | 85.8% | 7.7% | 4.2% | 2.3% |
How has the Redfin and Zillow comparison changed over the last 12 months?
3 findings
- Zillow was ahead of Redfin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Redfin’s estimated Share of Search among real estate marketplaces in United States held steady at 7.7%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 12 months ending September 2026, Zillow’s estimated Share of Search among real estate marketplaces in United States moved from 85.3% to 85.8%, and its estimated monthly branded searches held steady at 20.4M.
How did search popularity change for United States real estate marketplaces in September 2026?
0 changes
Neither Redfin nor Zillow moved beyond provider rounding among real estate marketplaces in September 2026.
Other head-to-heads among real estate marketplaces
How each brand is measured
Brandwave collects information about searches that people make online using Redfin’s and Zillow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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