Homes.com vs Zillow:Which is more popular?
In September 2026, Zillow had more branded searches than Homes.com among real estate marketplaces in the United States. Zillow had about 20.4 million branded searches, while Homes.com had 201,000. Zillow made up 83.1% of all real estate marketplace searches we track, and Homes.com accounted for 0.82%. When we asked ChatGPT and Google AI Overviews about real estate marketplaces, Zillow appeared in all five answers and Homes.com in three. Zillow was mentioned before Homes.com in every answer.
Who do people search for more?
Zillow, about 101 searches for every 1 for Homes.com
Who does AI mention more?
Zillow, mentioned in every answer we collected
Who does AI recommend more?
Zillow, named ahead of Homes.com in every answer
Follow Homes.com vs Zillow and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top real estate marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zillow appeared in all five answers. Homes.com was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zillow was listed before Homes.com in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Zillow1st
Redfin2nd
Realtor.com3rd
Homes.com4th
Apartments.com5th
Trulia6th
LoopNet7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zillow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Redfin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Realtor.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Homes.com3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trulia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LoopNet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Apartments.com2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about real estate marketplaces
5 answers
Asked ChatGPT
“Which real estate marketplace should I use in the US?”
Asked ChatGPT
“What are the best real estate marketplaces in the US?”
Asked ChatGPT
“What's the best real estate marketplace in the US for finding a first home?”
Searched Google, AI Overview
“homes for sale”
Searched Google, AI Overview
“real estate websites”
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Homes.com or Zillow more popular in search?
This chart shows how often people search Google for Homes.com and Zillow by name. Each line represents a brand's share of searches for all seven real estate marketplaces we track, month by month, from searches in United States.
Share of searches by month for Zillow, Homes.com. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zillow | Redfin | Realtor.com | Trulia | LoopNet | Apartments.com | Homes.com |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 82.4% | 7.4% | 4% | 2.7% | 1.5% | 0.99% | 0.99% |
| Nov 2025 | 80% | 8.8% | 4.8% | 2.7% | 1.8% | 0.97% | 0.97% |
| Dec 2025 | 82% | 7.4% | 4.1% | 2.7% | 1.8% | 0.99% | 0.99% |
| Jan 2026 | 82.1% | 7.4% | 4% | 2.7% | 1.8% | 0.99% | 0.99% |
| Feb 2026 | 82.2% | 7.4% | 4% | 2.7% | 1.5% | 0.99% | 1.2% |
| Mar 2026 | 79.1% | 8.7% | 4.7% | 3.2% | 2.1% | 0.95% | 1.2% |
| Apr 2026 | 83% | 7.5% | 4.1% | 2.2% | 1.5% | 0.67% | 1% |
| May 2026 | 83% | 7.5% | 4.1% | 2.2% | 1.5% | 0.67% | 1% |
| Jun 2026 | 83.4% | 7.5% | 4.1% | 2.3% | 1.2% | 0.67% | 0.82% |
| Jul 2026 | 83.3% | 7.5% | 4.1% | 2.3% | 1.2% | 0.82% | 0.82% |
| Aug 2026 | 83.1% | 7.5% | 4.1% | 2.2% | 1.5% | 0.82% | 0.82% |
| Sep 2026 | 83.1% | 7.5% | 4.1% | 2.2% | 1.5% | 0.82% | 0.82% |
How has the Homes.com and Zillow comparison changed over the last 12 months?
3 findings
- Zillow was ahead of Homes.com in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Homes.com’s share of searches among real estate marketplaces in the United States moved from 0.99% to 0.82%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, Zillow’s share of searches among real estate marketplaces in the United States moved from 82.4% to 83.1%, and its estimated monthly branded searches held steady at 20.4M.
How did search popularity change for United States real estate marketplaces in September 2026?
1 change
Estimated monthly branded searches for Homes.com in the United States fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Homes.com’s and Zillow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among real estate marketplaces
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.