How popular isSpectrum?
In September 2026, people searched for Spectrum by name about 1.2 million times in the United States, a 5.2% decrease from the previous year. These searches made up 18.6% of all United States TV provider searches, placing Spectrum second out of six providers. When we asked both ChatGPT and Google AI Overviews about TV providers, Spectrum appeared in three of the five answers and was the most recommended of the six.
Spectrum is the second most searched of 6 competitors and the most recommended in AI answers.
DIRECTVShare of searches 61.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
SpectrumShare of searches 18.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
DISHShare of searches 16.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Verizon FiosShare of searches 1.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
XfinityShare of searches 1.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top TV providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Spectrum was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Spectrum is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- DIRECTV3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Spectrum3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DISH3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Xfinity3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Verizon Fios2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Optimum1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about TV providers
5 answers
Asked ChatGPT
“Which TV provider should I choose in the US?”
Asked ChatGPT
“What are the best cable and satellite TV providers in the US?”
Asked ChatGPT
“What's the cheapest TV provider in the US with local channels?”
Searched Google, AI Overview
“cable tv”
Searched Google, AI Overview
“tv providers”
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which TV providers compete with Spectrum?
Share of searches by month for DIRECTV, Spectrum, DISH. The figures are in the table below the chart.
View monthly share of searches table
| Month | DIRECTV | Spectrum | DISH | Verizon Fios | Xfinity | Optimum |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.9% | 18.7% | 16.6% | 1.5% | 0.92% | 0.41% |
| Nov 2025 | 64% | 15.8% | 17.2% | 1.4% | 1.2% | 0.42% |
| Dec 2025 | 64% | 15.7% | 17.5% | 1.2% | 1.2% | 0.42% |
| Jan 2026 | 66.2% | 13.3% | 17.8% | 1.1% | 1.2% | 0.36% |
| Feb 2026 | 66% | 13.3% | 17.7% | 1.1% | 1.5% | 0.44% |
| Mar 2026 | 66.2% | 13.3% | 17.8% | 1.1% | 1.2% | 0.36% |
| Apr 2026 | 64.1% | 15.8% | 17.5% | 1.2% | 1.2% | 0.35% |
| May 2026 | 66.4% | 13.3% | 17.8% | 1.1% | 0.98% | 0.36% |
| Jun 2026 | 65.6% | 16.2% | 14.7% | 1.3% | 1.8% | 0.44% |
| Jul 2026 | 64.1% | 15.8% | 17.5% | 1.3% | 0.95% | 0.42% |
| Aug 2026 | 66.3% | 13.3% | 18.1% | 0.9% | 0.98% | 0.36% |
| Sep 2026 | 61.7% | 18.6% | 16.8% | 1.3% | 1.1% | 0.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.7% | 1M | 0% | -4.7 points | |
| 2, moved from 3rd to 2nd | 18.6% | 301K | +49.8% | +5.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 16.8% | 273K | 0% | -1.3 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 1.3% | 21.4K | +58.5% | +0.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.1% | 18.1K | +22.3% | +0.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.5% | 8.1K | +50% | +0.1 points |
1.
DIRECTV61.7%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share -4.7 points.
2.
Spectrum18.6%
Moved from 3rd to 2nd. 301K estimated branded searches, +49.8% vs prior month. Share +5.2 points.
3.
DISH16.8%
Moved from 2nd to 3rd. 273K estimated branded searches, 0% vs prior month. Share -1.3 points.
1.3%
Moved from 5th to 4th. 21.4K estimated branded searches, +58.5% vs prior month. Share +0.4 points.
5.
Xfinity1.1%
Moved from 4th to 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
6.
Optimum0.5%
Held 6th. 8.1K estimated branded searches, +50% vs prior month. Share +0.1 points.
Compare popularity between Spectrum and its closest rivals
Every comparison with Spectrum
18 comparisons
- AT&T Fiber vs Spectrum
- Spectrum vs Starlink
- Spectrum vs T-Mobile Home Internet
- AT&T vs Spectrum
- Cricket Wireless vs Spectrum
- Mint Mobile vs Spectrum
- Spectrum vs T-Mobile
- Spectrum vs Verizon
- Spectrum vs Xfinity
- Frontier vs Spectrum
- Spectrum vs Verizon Fios
- DIRECTV vs Spectrum
- DISH vs Spectrum
- Google Fi vs Spectrum
- Google Fiber vs Spectrum
- Cox vs Spectrum
- Optimum vs Spectrum
- Spectrum vs Visible
How has branded search demand for Spectrum changed in the United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Spectrum in the United States fell from 1.3M to 1.2M.
- Across the 12 months ending September 2026, Spectrum’s share of searches among TV providers in the United States peaked at 18.7% in October 2025 and was lowest at 13.3% in February 2026.
How did search popularity change for United States TV providers in September 2026?
5 changes
In September 2026, Spectrum overtook DISH to rank 2nd among TV providers in the United States, with 18.6% of the searches.
In September 2026, DIRECTV lost share of searches among TV providers in the United States, from 66.3% to 61.7%.
In September 2026, DISH lost share of searches among TV providers in the United States, from 18.1% to 16.8%.
In September 2026, Verizon Fios rose from 5th to 4th among TV providers in the United States.
In September 2026, Xfinity fell from 4th to 5th among TV providers in the United States.
How are Spectrum’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Spectrum’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- spectrum internet
- spectrum mobile
- spectrum tv
Who owns Spectrum?
Spectrum is owned by Charter Communications. Brandwave does not track any other brands owned by Charter Communications.
Do you work for Spectrum? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Spectrum compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Wireless carriers | 7th of 9 | 1.6% | Show ranking |
| Internet providers | 3rd of 10 | 12.7% | Show ranking |
| TV providers | 2nd of 6 | 18.6% | Shown above |
Is Spectrum your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.