Spectrum vs Verizon:Which is more popular?
In September 2026, Verizon had more branded searches than Spectrum among wireless carriers in the United States. Verizon had about 6.1 million branded searches, while Spectrum had 368,000. Verizon made up 26.5% of all wireless carrier searches we track, and Spectrum accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about wireless carriers, Verizon appeared in all five answers and Spectrum in one. Verizon was mentioned before Spectrum in every answer.
Who do people search for more?
Verizon, about 17 searches for every 1 for Spectrum
Who does AI mention more?
Verizon, mentioned in every answer we collected
Who does AI recommend more?
Verizon, named ahead of Spectrum in every answer
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Top wireless carriers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Verizon appeared in all five answers. Spectrum was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Verizon was listed before Spectrum in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Verizon1st
T-Mobile2nd
AT&T3rd
Visible4th
Mint Mobile5th
Cricket Wireless6th
Xfinity7th
Google Fi8th
Spectrum9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- T-Mobile5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Verizon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AT&T5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cricket Wireless4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mint Mobile4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Visible4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Xfinity1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spectrum1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Google Fi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wireless carriers
5 answers
Asked ChatGPT
“What's the best cell phone carrier in the US?”
Asked ChatGPT
“Which US phone carrier has the best coverage?”
Asked ChatGPT
“What are the main cell phone carriers in the US?”
Searched Google, AI Overview
“cell phone carriers”
Searched Google, AI Overview
“wireless carrier”
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Is Spectrum or Verizon more popular in search?
This chart shows how often people search Google for Spectrum and Verizon by name. Each line represents a brand's share of searches for all nine wireless carriers we track, month by month, from searches in United States.
Share of searches by month for Verizon, Spectrum. The figures are in the table below the chart.
View monthly share of searches table
| Month | T-Mobile | Verizon | AT&T | Cricket Wireless | Mint Mobile | Xfinity | Spectrum | Google Fi | Visible |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 24.1% | 19.7% | 4.8% | 3.2% | 1.8% | 1.5% | 0.97% | 0.11% |
| Nov 2025 | 43.8% | 24.1% | 19.7% | 4.8% | 3.2% | 1.8% | 1.2% | 1.2% | 0.11% |
| Dec 2025 | 41.6% | 28.1% | 18.8% | 4.6% | 3.1% | 1.7% | 1.1% | 0.92% | 0.12% |
| Jan 2026 | 37.5% | 30.7% | 20.5% | 4.1% | 3.4% | 1.5% | 1.2% | 1% | 0.17% |
| Feb 2026 | 39.1% | 26.2% | 21.4% | 5.2% | 3.5% | 1.9% | 1.3% | 1.1% | 0.26% |
| Mar 2026 | 43.6% | 23.9% | 19.5% | 4.8% | 3.2% | 1.8% | 1.4% | 1.2% | 0.64% |
| Apr 2026 | 38.9% | 26% | 21.3% | 5.2% | 3.5% | 1.9% | 1.6% | 1% | 0.57% |
| May 2026 | 39% | 26.1% | 21.4% | 5.2% | 3.5% | 1.6% | 1.6% | 1% | 0.57% |
| Jun 2026 | 43.9% | 24% | 19.6% | 4.8% | 3.2% | 1.4% | 1.4% | 1.2% | 0.43% |
| Jul 2026 | 43.5% | 23.8% | 19.5% | 4.8% | 3.9% | 1.4% | 1.4% | 1.2% | 0.43% |
| Aug 2026 | 41.3% | 27.6% | 18.5% | 4.5% | 3.7% | 1.4% | 1.4% | 1.4% | 0.33% |
| Sep 2026 | 39.6% | 26.5% | 21.7% | 4.3% | 2.9% | 2% | 1.6% | 1.1% | 0.32% |
How has the Spectrum and Verizon comparison changed over the last 12 months?
3 findings
- Verizon was ahead of Spectrum in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Spectrum’s share of searches among wireless carriers in the United States moved from 1.5% to 1.6%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Verizon’s share of searches among wireless carriers in the United States moved from 24.1% to 26.5%, and its estimated monthly branded searches held steady at 6.1M.
How did search popularity change for United States wireless carriers in September 2026?
2 changes
In September 2026, Xfinity overtook Google Fi and Spectrum to rank 6th among wireless carriers in the United States, with 2% of the searches.
In September 2026, Verizon lost share of searches among wireless carriers in the United States, from 27.6% to 26.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Spectrum’s and Verizon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wireless carriers
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