Brandwave

How popular isXfinity?

In September 2026, people searched for Xfinity by name about 769,000 times in the United States, a 7.7% increase from the previous year. These searches made up 2% of all United States wireless carrier searches, placing Xfinity sixth out of nine carriers. When we asked both ChatGPT and Google AI Overviews about wireless carriers, Xfinity appeared in one of the five answers and was the seventh most recommended of the nine.

Search and AI answers in September 2026

Xfinity is the sixth most searched of 9 competitors and the seventh most recommended in AI answers.

  1. T-MobileShare of searches 39.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. VerizonShare of searches 26.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. AT&TShare of searches 21.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. Cricket WirelessShare of searches 4.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
  5. XfinityShare of searches 2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

+4 more

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Top wireless carriers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Xfinity was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Xfinity is the seventh most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Verizon1st
  2. T-Mobile2nd
  3. AT&T3rd
  4. Visible4th
  5. Mint Mobile5th
  6. Cricket Wireless6th
  7. Xfinity7th
  8. Google Fi8th
  9. Spectrum9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • T-Mobile5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Verizon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AT&T5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cricket Wireless4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mint Mobile4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Visible4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xfinity1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spectrum1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Fi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wireless carriers

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Which wireless carriers compete with Xfinity?

Xfinity against wireless carriers in the United States, by month

Share of searches by month for T-Mobile, Verizon, AT&T, Cricket Wireless, Mint Mobile, Xfinity. The figures are in the table below the chart.

View monthly share of searches table
MonthT-MobileVerizonAT&TCricket WirelessMint MobileXfinitySpectrumGoogle FiVisible
Oct 202543.8%24.1%19.7%4.8%3.2%1.8%1.5%0.97%0.11%
Nov 202543.8%24.1%19.7%4.8%3.2%1.8%1.2%1.2%0.11%
Dec 202541.6%28.1%18.8%4.6%3.1%1.7%1.1%0.92%0.12%
Jan 202637.5%30.7%20.5%4.1%3.4%1.5%1.2%1%0.17%
Feb 202639.1%26.2%21.4%5.2%3.5%1.9%1.3%1.1%0.26%
Mar 202643.6%23.9%19.5%4.8%3.2%1.8%1.4%1.2%0.64%
Apr 202638.9%26%21.3%5.2%3.5%1.9%1.6%1%0.57%
May 202639%26.1%21.4%5.2%3.5%1.6%1.6%1%0.57%
Jun 202643.9%24%19.6%4.8%3.2%1.4%1.4%1.2%0.43%
Jul 202643.5%23.8%19.5%4.8%3.9%1.4%1.4%1.2%0.43%
Aug 202641.3%27.6%18.5%4.5%3.7%1.4%1.4%1.4%0.33%
Sep 202639.6%26.5%21.7%4.3%2.9%2%1.6%1.1%0.32%

  1. 1.T-Mobile

    39.6%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Verizon

    26.5%

    Held 2nd. 6.1M estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.AT&T

    21.7%

    Held 3rd. 5M estimated branded searches, +22.2% vs prior month. Share +3.2 points.

  4. 4.Cricket Wireless

    4.3%

    Held 4th. 1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Mint Mobile

    2.9%

    Held 5th. 673K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  6. 6.Xfinity

    2%

    Moved from 8th to 6th. 450K estimated branded searches, +49.5% vs prior month. Share +0.6 points.

  7. 7.Spectrum

    1.6%

    Held 7th. 368K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  8. 8.Google Fi

    1.1%

    Moved from 6th to 8th. 246K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

  9. 9.Visible

    0.32%

    Held 9th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Xfinity and its closest rivals

Every comparison with Xfinity

18 comparisons

How has branded search demand for Xfinity changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Xfinity in the United States rose from 714K to 769K.
  • Across the 12 months ending September 2026, Xfinity’s share of searches among wireless carriers in the United States held steady, from 1.8% to 2%.

How did search popularity change for United States wireless carriers in September 2026?

6 changes

  1. In September 2026, Xfinity overtook Google Fi and Spectrum to rank 6th among wireless carriers in the United States, with 2% of the searches.

  2. In September 2026, AT&T gained share of searches among wireless carriers in the United States, from 18.5% to 21.7%.

  3. In September 2026, T-Mobile lost share of searches among wireless carriers in the United States, from 41.3% to 39.6%.

  4. In September 2026, Verizon lost share of searches among wireless carriers in the United States, from 27.6% to 26.5%.

  5. In September 2026, Mint Mobile lost share of searches among wireless carriers in the United States, from 3.7% to 2.9%.

  6. Estimated monthly branded searches for Visible in the United States rose 173.1% over 12 measured months, from 27.1K to 74K in September 2026.

How are Xfinity’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Xfinity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • xfinity internet
  • xfinity mobile
  • xfinity tv

How the Brand Demand Index is measured

Who owns Xfinity?

Xfinity is owned by Comcast. Brandwave does not track any other brands owned by Comcast.

Do you work for Xfinity? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Xfinity compete?

Xfinity is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wireless carriers6th of 92%Shown above
Internet providers7th of 106.9%Show ranking
TV providers5th of 61.1%Show ranking
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Is Xfinity your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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