Internet providers in United States:Which are most popular?
In September 2026, Starlink was the most searched internet provider in United States, accounting for 28.1% of all searches among the ten providers we track. When we checked with ChatGPT and Google AI Overviews, AT&T Fiber, Spectrum, T-Mobile Home Internet and Verizon Fios showed up in every answer. AT&T Fiber was recommended most often, coming first in three out of five responses.
StarlinkShare of searches 28.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
AT&T FiberShare of searches 17.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SpectrumShare of searches 12.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
T-Mobile Home InternetShare of searches 10.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
FrontierShare of searches 7.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
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Top internet providers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, AT&T Fiber, Spectrum, T-Mobile Home Internet and Verizon Fios appeared every time. AT&T Fiber was recommended most often, coming first in three out of five answers. Verizon Fios was second, and Google Fiber was third. Cox, which ranked ninth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- AT&T Fiber1st
Verizon Fios2nd
Google Fiber3rd- Spectrum4th
- T-Mobile Home Internet5th
Xfinity6th- Starlink7th
- Frontier8th
Cox–
Optimum–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- AT&T Fiber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Spectrum5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- T-Mobile Home Internet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Verizon Fios5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Fiber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Starlink3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Xfinity3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Frontier1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Optimum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about internet providers
5 answers
Asked ChatGPT
“Which internet provider should I choose in the US?”
Asked ChatGPT
“What are the best home internet providers in the US?”
Asked ChatGPT
“What's the best home internet provider in the US for working from home?”
Searched Google, AI Overview
“internet providers”
Searched Google, AI Overview
“best internet providers”
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which internet providers do people search for most?
This chart shows how often people search Google for each internet provider by name. Each line represents a brand's share of searches for all ten internet providers we track, month by month, from searches in United States.
Share of searches by month for Starlink, AT&T Fiber, Spectrum, T-Mobile Home Internet, Frontier, Verizon Fios, Xfinity, Google Fiber, Cox, Optimum. The figures are in the table below the chart.
View monthly share of searches table
| Month | Starlink | AT&T Fiber | Spectrum | T-Mobile Home Internet | Frontier | Verizon Fios | Xfinity | Google Fiber | Cox | Optimum |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.3% | 15.2% | 13.6% | 13.6% | 9.8% | 9.1% | 6.1% | 5% | 4.1% | 3.3% |
| Nov 2025 | 25.6% | 13.6% | 11.5% | 14.1% | 8.4% | 9.4% | 6.3% | 4.2% | 3.5% | 3.5% |
| Dec 2025 | 22.8% | 14% | 12.5% | 12.5% | 9.1% | 10.2% | 6.8% | 4.6% | 3.7% | 3.7% |
| Jan 2026 | 24.7% | 11.5% | 13.6% | 13.6% | 9.9% | 9.1% | 6.1% | 5% | 3.3% | 3.3% |
| Feb 2026 | 27.4% | 11.9% | 12.3% | 12.3% | 9.1% | 8.2% | 6.7% | 4.5% | 3.7% | 3.7% |
| Mar 2026 | 28.6% | 12.5% | 12.9% | 12.9% | 9.4% | 7% | 5.8% | 4.7% | 3.2% | 3.2% |
| Apr 2026 | 29.7% | 13% | 11% | 13.4% | 8.1% | 7.3% | 6% | 4.9% | 3.3% | 3.3% |
| May 2026 | 29.7% | 13% | 11% | 13.4% | 8.1% | 7.3% | 6% | 4.9% | 3.3% | 3.3% |
| Jun 2026 | 29% | 13.5% | 10.7% | 13.1% | 7.9% | 8.7% | 5.8% | 4.8% | 3.2% | 3.2% |
| Jul 2026 | 28.4% | 13.3% | 12.8% | 12.8% | 8% | 8.6% | 5.7% | 4.7% | 2.6% | 3.1% |
| Aug 2026 | 28.3% | 13.2% | 12.8% | 12.8% | 7.8% | 8.5% | 5.7% | 4.7% | 3.1% | 3.1% |
| Sep 2026 | 28.1% | 17.3% | 12.7% | 10.4% | 7.6% | 6.9% | 6.9% | 3.8% | 3.1% | 3.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.1% | 1.2M | 0% | -0.2 points | |
| 2, held 2nd | 17.3% | 751K | +32% | +4.1 points | |
| 3, held 3rd | 12.7% | 550K | 0% | -0.1 points | |
| 4, held 4th | 10.4% | 450K | -18.2% | -2.4 points | |
| 5, moved from 6th to 5th | 7.6% | 328K | -1.8% | -0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 6.9% | 301K | -18.2% | -1.6 pointsmoved from 5th to 6th | |
| 7, held 7th | 6.9% | 301K | +22.4% | +1.2 points | |
| 8, held 8th | 3.8% | 165K | -17.9% | -0.9 points | |
| 9, held 9th | 3.1% | 135K | 0% | 0 points | |
| 10, held 10th | 3.1% | 135K | 0% | 0 points |
1.
Starlink28.1%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -0.2 points.
17.3%
Held 2nd. 751K estimated branded searches, +32% vs prior month. Share +4.1 points.
3.
Spectrum12.7%
Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.4%
Held 4th. 450K estimated branded searches, -18.2% vs prior month. Share -2.4 points.
5.
Frontier7.6%
Moved from 6th to 5th. 328K estimated branded searches, -1.8% vs prior month. Share -0.2 points.
6.9%
Moved from 5th to 6th. 301K estimated branded searches, -18.2% vs prior month. Share -1.6 points.
7.
Xfinity6.9%
Held 7th. 301K estimated branded searches, +22.4% vs prior month. Share +1.2 points.
3.8%
Held 8th. 165K estimated branded searches, -17.9% vs prior month. Share -0.9 points.
9.
Cox3.1%
Held 9th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Optimum3.1%
Held 10th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among internet providers in United States?
10 brands
In September 2026, Starlink was the most searched among internet providers in United States, with an estimated 1.2M branded searches, 28.1% of all searches for the ten we track. AT&T Fiber is in 2nd place, 10.8 percentage points behind at 17.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Starlink | 20.3% → 28.1% | 29.7%Apr 2026 | 20.3%Oct 2025 | 1st |
| AT&T Fiber | 15.2% → 17.3% | 17.3%Sep 2026 | 11.5%Jan 2026 | 2nd |
| Spectrum | 13.6% → 12.7% | 13.6%Oct 2025 | 10.7%Jun 2026 | 3rd |
| T-Mobile Home Internet | 13.6% → 10.4% | 14.1%Nov 2025 | 10.4%Sep 2026 | 4th |
| Frontier | 9.8% → 7.6% | 9.9%Jan 2026 | 7.6%Sep 2026 | 5th |
| Verizon Fios | 9.1% → 6.9% | 10.2%Dec 2025 | 6.9%Sep 2026 | 6th |
| Xfinity | 6.1% → 6.9% | 6.9%Sep 2026 | 5.7%Aug 2026 | 7th |
| Google Fiber | 5% → 3.8% | 5%Oct 2025 | 3.8%Sep 2026 | 8th |
| Cox | 4.1% → 3.1% | 4.1%Oct 2025 | 2.6%Jul 2026 | 9th |
| Optimum | 3.3% → 3.1% | 3.7%Dec 2025 | 3.1%Sep 2026 | 10th |
Each finding as a sentence
- Across the 12 months ending September 2026, Starlink’s share of searches among internet providers in United States increased from 20.3% to 28.1%.
- Across the 12 months ending September 2026, AT&T Fiber’s share of searches among internet providers in United States increased from 15.2% to 17.3%.
- Across the 12 months ending September 2026, Spectrum’s share of searches among internet providers in United States decreased from 13.6% to 12.7%.
- Across the 12 months ending September 2026, T-Mobile Home Internet’s share of searches among internet providers in United States decreased from 13.6% to 10.4%.
- Across the 12 months ending September 2026, Frontier’s share of searches among internet providers in United States decreased from 9.8% to 7.6%.
- Across the 12 months ending September 2026, Verizon Fios’ share of searches among internet providers in United States decreased from 9.1% to 6.9%.
- Across the 12 months ending September 2026, Xfinity’s share of searches among internet providers in United States increased from 6.1% to 6.9%.
- Across the 12 months ending September 2026, Google Fiber’s share of searches among internet providers in United States decreased from 5% to 3.8%.
- Across the 12 months ending September 2026, Cox’s share of searches among internet providers in United States decreased from 4.1% to 3.1%.
- Across the 12 months ending September 2026, Starlink’s share of searches among internet providers in United States peaked at 29.7% in April 2026 and was lowest at 20.3% in October 2025.
- Across the 12 months ending September 2026, AT&T Fiber’s share of searches among internet providers in United States peaked at 17.3% in September 2026 and was lowest at 11.5% in January 2026.
- Across the 12 months ending September 2026, Spectrum’s share of searches among internet providers in United States peaked at 13.6% in October 2025 and was lowest at 10.7% in June 2026.
- Across the 12 months ending September 2026, T-Mobile Home Internet’s share of searches among internet providers in United States peaked at 14.1% in November 2025 and was lowest at 10.4% in September 2026.
- Across the 12 months ending September 2026, Frontier’s share of searches among internet providers in United States peaked at 9.9% in January 2026 and was lowest at 7.6% in September 2026.
- Across the 12 months ending September 2026, Verizon Fios’ share of searches among internet providers in United States peaked at 10.2% in December 2025 and was lowest at 6.9% in September 2026.
- Across the 12 months ending September 2026, Xfinity’s share of searches among internet providers in United States peaked at 6.9% in September 2026 and was lowest at 5.7% in August 2026.
- Across the 12 months ending September 2026, Cox’s share of searches among internet providers in United States peaked at 4.1% in October 2025 and was lowest at 2.6% in July 2026.
- Across the 12 months ending September 2026, Optimum held steady: its share of searches among internet providers in United States moved less than 0.5 percentage points.
How did search popularity change for United States internet providers in September 2026?
8 changes
In September 2026, AT&T Fiber gained share of searches among internet providers in United States, from 13.2% to 17.3%.
In September 2026, Xfinity gained share of searches among internet providers in United States, from 5.7% to 6.9%.
In September 2026, T-Mobile Home Internet lost share of searches among internet providers in United States, from 12.8% to 10.4%.
In September 2026, Verizon Fios lost share of searches among internet providers in United States, from 8.5% to 6.9%.
In September 2026, Google Fiber lost share of searches among internet providers in United States, from 4.7% to 3.8%.
Starlink’s share of searches among internet providers in United States has lost ground for 3 months in a row, from 29% to 28.1% in September 2026.
In September 2026, Frontier rose from 6th to 5th among internet providers in United States.
Estimated monthly branded searches for Cox in United States fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Compare popularity between leading brands
- Starlink vs AT&T Fiber: compare popularity
- Starlink vs Spectrum: compare popularity
- Starlink vs T-Mobile Home Internet: compare popularity
- Starlink vs Frontier: compare popularity
- AT&T Fiber vs Spectrum: compare popularity
- AT&T Fiber vs T-Mobile Home Internet: compare popularity
- AT&T Fiber vs Frontier: compare popularity
- Spectrum vs T-Mobile Home Internet: compare popularity
- Spectrum vs Frontier: compare popularity
- T-Mobile Home Internet vs Frontier: compare popularity
- Compare any of these brands
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