Brandwave

How popular isCox in search?

In September 2026, people searched for Cox by name about 135,000 times in the United States, an 18.2% decrease from the previous year. These searches made up 3.1% of all United States internet provider searches, placing Cox ninth out of ten providers.

Share of searches, September 2026
  1. Starlink28.1%
  2. AT&T Fiber17.3%
  3. Spectrum12.7%
  4. T-Mobile Home Internet10.4%
  5. Frontier7.6%
  6. Verizon Fios6.9%
  7. Xfinity6.9%
  8. Google Fiber3.8%
  9. Cox3.1%
  10. Optimum3.1%
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Which internet providers compete with Cox?

Cox against internet providers in the United States, by month

Share of searches by month for Starlink, AT&T Fiber, Spectrum, T-Mobile Home Internet, Frontier, Verizon Fios, Xfinity, Google Fiber, Cox, Optimum. The figures are in the table below the chart.

View monthly share of searches table
MonthStarlinkAT&T FiberSpectrumT-Mobile Home InternetFrontierVerizon FiosXfinityGoogle FiberCoxOptimum
Oct 202520.3%15.2%13.6%13.6%9.8%9.1%6.1%5%4.1%3.3%
Nov 202525.6%13.6%11.5%14.1%8.4%9.4%6.3%4.2%3.5%3.5%
Dec 202522.8%14%12.5%12.5%9.1%10.2%6.8%4.6%3.7%3.7%
Jan 202624.7%11.5%13.6%13.6%9.9%9.1%6.1%5%3.3%3.3%
Feb 202627.4%11.9%12.3%12.3%9.1%8.2%6.7%4.5%3.7%3.7%
Mar 202628.6%12.5%12.9%12.9%9.4%7%5.8%4.7%3.2%3.2%
Apr 202629.7%13%11%13.4%8.1%7.3%6%4.9%3.3%3.3%
May 202629.7%13%11%13.4%8.1%7.3%6%4.9%3.3%3.3%
Jun 202629%13.5%10.7%13.1%7.9%8.7%5.8%4.8%3.2%3.2%
Jul 202628.4%13.3%12.8%12.8%8%8.6%5.7%4.7%2.6%3.1%
Aug 202628.3%13.2%12.8%12.8%7.8%8.5%5.7%4.7%3.1%3.1%
Sep 202628.1%17.3%12.7%10.4%7.6%6.9%6.9%3.8%3.1%3.1%

  1. 1.Starlink

    28.1%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.AT&T Fiber

    17.3%

    Held 2nd. 751K estimated branded searches, +32% vs prior month. Share +4.1 points.

  3. 3.Spectrum

    12.7%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.T-Mobile Home Internet

    10.4%

    Held 4th. 450K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  5. 5.Frontier

    7.6%

    Moved from 6th to 5th. 328K estimated branded searches, -1.8% vs prior month. Share -0.2 points.

  6. 6.Verizon Fios

    6.9%

    Moved from 5th to 6th. 301K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  7. 7.Xfinity

    6.9%

    Held 7th. 301K estimated branded searches, +22.4% vs prior month. Share +1.2 points.

  8. 8.Google Fiber

    3.8%

    Held 8th. 165K estimated branded searches, -17.9% vs prior month. Share -0.9 points.

  9. 9.Cox

    3.1%

    Held 9th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Optimum

    3.1%

    Held 10th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Cox and its closest rivals

Every comparison with Cox

9 comparisons

How has branded search demand for Cox changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cox in the United States fell from 165K to 135K.
  • Across the 12 months ending September 2026, Cox’s share of searches among internet providers in the United States decreased from 4.1% to 3.1%.
  • Across the 12 months ending September 2026, Cox’s share of searches among internet providers in the United States peaked at 4.1% in October 2025 and was lowest at 2.6% in July 2026.

How did search popularity change for United States internet providers in September 2026?

6 changes

  1. In September 2026, AT&T Fiber gained share of searches among internet providers in the United States, from 13.2% to 17.3%.

  2. In September 2026, Xfinity gained share of searches among internet providers in the United States, from 5.7% to 6.9%.

  3. In September 2026, T-Mobile Home Internet lost share of searches among internet providers in the United States, from 12.8% to 10.4%.

  4. In September 2026, Verizon Fios lost share of searches among internet providers in the United States, from 8.5% to 6.9%.

  5. In September 2026, Google Fiber lost share of searches among internet providers in the United States, from 4.7% to 3.8%.

  6. Starlink’s share of searches among internet providers in the United States has lost ground for 3 months in a row, from 29% to 28.1% in September 2026.

How are Cox’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Cox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cox internet

Do you work for Cox? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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