Cox vs Optimum:Which is searched more in the United States?
In September 2026, Cox and Optimum were level in searches among internet providers in the United States, with an estimated 135K branded searches each, at 3.1% of the total each.
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Is Cox or Optimum more popular in search?
Compare the companies that provide home internet by cable, fiber, 5G and satellite. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Cox, Optimum. The figures are in the table below the chart.
View monthly share of searches table
| Month | Starlink | AT&T Fiber | Spectrum | T-Mobile Home Internet | Frontier | Verizon Fios | Xfinity | Google Fiber | Cox | Optimum |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.3% | 15.2% | 13.6% | 13.6% | 9.8% | 9.1% | 6.1% | 5% | 4.1% | 3.3% |
| Nov 2025 | 25.6% | 13.6% | 11.5% | 14.1% | 8.4% | 9.4% | 6.3% | 4.2% | 3.5% | 3.5% |
| Dec 2025 | 22.8% | 14% | 12.5% | 12.5% | 9.1% | 10.2% | 6.8% | 4.6% | 3.7% | 3.7% |
| Jan 2026 | 24.7% | 11.5% | 13.6% | 13.6% | 9.9% | 9.1% | 6.1% | 5% | 3.3% | 3.3% |
| Feb 2026 | 27.4% | 11.9% | 12.3% | 12.3% | 9.1% | 8.2% | 6.7% | 4.5% | 3.7% | 3.7% |
| Mar 2026 | 28.6% | 12.5% | 12.9% | 12.9% | 9.4% | 7% | 5.8% | 4.7% | 3.2% | 3.2% |
| Apr 2026 | 29.7% | 13% | 11% | 13.4% | 8.1% | 7.3% | 6% | 4.9% | 3.3% | 3.3% |
| May 2026 | 29.7% | 13% | 11% | 13.4% | 8.1% | 7.3% | 6% | 4.9% | 3.3% | 3.3% |
| Jun 2026 | 29% | 13.5% | 10.7% | 13.1% | 7.9% | 8.7% | 5.8% | 4.8% | 3.2% | 3.2% |
| Jul 2026 | 28.4% | 13.3% | 12.8% | 12.8% | 8% | 8.6% | 5.7% | 4.7% | 2.6% | 3.1% |
| Aug 2026 | 28.3% | 13.2% | 12.8% | 12.8% | 7.8% | 8.5% | 5.7% | 4.7% | 3.1% | 3.1% |
| Sep 2026 | 28.1% | 17.3% | 12.7% | 10.4% | 7.6% | 6.9% | 6.9% | 3.8% | 3.1% | 3.1% |
How has the Cox and Optimum comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Optimum took it in July 2026.
- Across the 12 months ending September 2026, Cox’s share of searches among internet providers in the United States moved from 4.1% to 3.1%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Optimum’s share of searches among internet providers in the United States moved from 3.3% to 3.1%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for United States internet providers in September 2026?
1 change
Estimated monthly branded searches for Cox in the United States fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cox’s and Optimum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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