Brandwave

How popular isOptimum?

In September 2026, people searched for Optimum by name about 143,000 times in the United States, about the same as the previous year. These searches made up 3.1% of all United States internet provider searches, placing Optimum tenth out of ten providers. When we asked both ChatGPT and Google AI Overviews about internet providers, Optimum did not appear in any of the answers.

Search and AI answers in September 2026

Optimum is the tenth most searched of 10 competitors and not listed in any AI answer.

  1. StarlinkShare of searches 28.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  2. AT&T FiberShare of searches 17.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. SpectrumShare of searches 12.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  4. T-Mobile Home InternetShare of searches 10.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  5. OptimumShare of searches 3.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top internet providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Optimum did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AT&T Fiber1st
  2. Verizon Fios2nd
  3. Google Fiber3rd
  4. Spectrum4th
  5. T-Mobile Home Internet5th
  6. Xfinity6th
  7. Starlink7th
  8. Frontier8th
  9. Cox–
  10. Optimum–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AT&T Fiber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spectrum5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • T-Mobile Home Internet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Verizon Fios5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Fiber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Starlink3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xfinity3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frontier1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optimum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about internet providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which internet providers compete with Optimum?

Optimum against internet providers in the United States, by month

Share of searches by month for Starlink, AT&T Fiber, Spectrum, T-Mobile Home Internet, Frontier, Verizon Fios, Xfinity, Google Fiber, Cox, Optimum. The figures are in the table below the chart.

View monthly share of searches table
MonthStarlinkAT&T FiberSpectrumT-Mobile Home InternetFrontierVerizon FiosXfinityGoogle FiberCoxOptimum
Oct 202520.3%15.2%13.6%13.6%9.8%9.1%6.1%5%4.1%3.3%
Nov 202525.6%13.6%11.5%14.1%8.4%9.4%6.3%4.2%3.5%3.5%
Dec 202522.8%14%12.5%12.5%9.1%10.2%6.8%4.6%3.7%3.7%
Jan 202624.7%11.5%13.6%13.6%9.9%9.1%6.1%5%3.3%3.3%
Feb 202627.4%11.9%12.3%12.3%9.1%8.2%6.7%4.5%3.7%3.7%
Mar 202628.6%12.5%12.9%12.9%9.4%7%5.8%4.7%3.2%3.2%
Apr 202629.7%13%11%13.4%8.1%7.3%6%4.9%3.3%3.3%
May 202629.7%13%11%13.4%8.1%7.3%6%4.9%3.3%3.3%
Jun 202629%13.5%10.7%13.1%7.9%8.7%5.8%4.8%3.2%3.2%
Jul 202628.4%13.3%12.8%12.8%8%8.6%5.7%4.7%2.6%3.1%
Aug 202628.3%13.2%12.8%12.8%7.8%8.5%5.7%4.7%3.1%3.1%
Sep 202628.1%17.3%12.7%10.4%7.6%6.9%6.9%3.8%3.1%3.1%

  1. 1.Starlink

    28.1%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.AT&T Fiber

    17.3%

    Held 2nd. 751K estimated branded searches, +32% vs prior month. Share +4.1 points.

  3. 3.Spectrum

    12.7%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.T-Mobile Home Internet

    10.4%

    Held 4th. 450K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  5. 5.Frontier

    7.6%

    Moved from 6th to 5th. 328K estimated branded searches, -1.8% vs prior month. Share -0.2 points.

  6. 6.Verizon Fios

    6.9%

    Moved from 5th to 6th. 301K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  7. 7.Xfinity

    6.9%

    Held 7th. 301K estimated branded searches, +22.4% vs prior month. Share +1.2 points.

  8. 8.Google Fiber

    3.8%

    Held 8th. 165K estimated branded searches, -17.9% vs prior month. Share -0.9 points.

  9. 9.Cox

    3.1%

    Held 9th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Optimum

    3.1%

    Held 10th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Optimum and its closest rivals

Every comparison with Optimum

11 comparisons

How has branded search demand for Optimum changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Optimum in the United States held steady at 143K.
  • Across the 12 months ending September 2026, Optimum’s share of searches among internet providers in the United States held steady, from 3.3% to 3.1%.

How did search popularity change for United States internet providers in September 2026?

6 changes

  1. In September 2026, AT&T Fiber gained share of searches among internet providers in the United States, from 13.2% to 17.3%.

  2. In September 2026, Xfinity gained share of searches among internet providers in the United States, from 5.7% to 6.9%.

  3. In September 2026, T-Mobile Home Internet lost share of searches among internet providers in the United States, from 12.8% to 10.4%.

  4. In September 2026, Verizon Fios lost share of searches among internet providers in the United States, from 8.5% to 6.9%.

  5. In September 2026, Google Fiber lost share of searches among internet providers in the United States, from 4.7% to 3.8%.

  6. Starlink’s share of searches among internet providers in the United States has lost ground for 3 months in a row, from 29% to 28.1% in September 2026.

How are Optimum’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Optimum’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • optimum internet
  • optimum tv

Do you work for Optimum? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Optimum compete?

Optimum is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Internet providers10th of 103.1%Shown above
TV providers6th of 60.5%Show ranking
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Is Optimum your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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