Brandwave

How popular isStarlink?

In September 2026, people searched for Starlink by name about 1.2 million times in the United States, a 48.2% increase from the previous year. These searches made up 28.1% of all United States internet provider searches, placing Starlink first out of ten providers. When we asked both ChatGPT and Google AI Overviews about internet providers, Starlink appeared in three of the five answers and was the seventh most recommended of the ten.

Search and AI answers in September 2026

Starlink is the most searched of 10 competitors and the seventh most recommended in AI answers.

  1. StarlinkShare of searches 28.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  2. AT&T FiberShare of searches 17.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. SpectrumShare of searches 12.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  4. T-Mobile Home InternetShare of searches 10.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  5. FrontierShare of searches 7.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

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Top internet providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Starlink was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Starlink is the seventh most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AT&T Fiber1st
  2. Verizon Fios2nd
  3. Google Fiber3rd
  4. Spectrum4th
  5. T-Mobile Home Internet5th
  6. Xfinity6th
  7. Starlink7th
  8. Frontier8th
  9. Cox–
  10. Optimum–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AT&T Fiber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spectrum5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • T-Mobile Home Internet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Verizon Fios5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Fiber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Starlink3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xfinity3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frontier1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optimum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about internet providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which internet providers compete with Starlink?

Starlink against internet providers in the United States, by month

Share of searches by month for Starlink, AT&T Fiber, Spectrum, T-Mobile Home Internet, Frontier, Verizon Fios, Xfinity, Google Fiber, Cox, Optimum. The figures are in the table below the chart.

View monthly share of searches table
MonthStarlinkAT&T FiberSpectrumT-Mobile Home InternetFrontierVerizon FiosXfinityGoogle FiberCoxOptimum
Oct 202520.3%15.2%13.6%13.6%9.8%9.1%6.1%5%4.1%3.3%
Nov 202525.6%13.6%11.5%14.1%8.4%9.4%6.3%4.2%3.5%3.5%
Dec 202522.8%14%12.5%12.5%9.1%10.2%6.8%4.6%3.7%3.7%
Jan 202624.7%11.5%13.6%13.6%9.9%9.1%6.1%5%3.3%3.3%
Feb 202627.4%11.9%12.3%12.3%9.1%8.2%6.7%4.5%3.7%3.7%
Mar 202628.6%12.5%12.9%12.9%9.4%7%5.8%4.7%3.2%3.2%
Apr 202629.7%13%11%13.4%8.1%7.3%6%4.9%3.3%3.3%
May 202629.7%13%11%13.4%8.1%7.3%6%4.9%3.3%3.3%
Jun 202629%13.5%10.7%13.1%7.9%8.7%5.8%4.8%3.2%3.2%
Jul 202628.4%13.3%12.8%12.8%8%8.6%5.7%4.7%2.6%3.1%
Aug 202628.3%13.2%12.8%12.8%7.8%8.5%5.7%4.7%3.1%3.1%
Sep 202628.1%17.3%12.7%10.4%7.6%6.9%6.9%3.8%3.1%3.1%

  1. 1.Starlink

    28.1%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.AT&T Fiber

    17.3%

    Held 2nd. 751K estimated branded searches, +32% vs prior month. Share +4.1 points.

  3. 3.Spectrum

    12.7%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.T-Mobile Home Internet

    10.4%

    Held 4th. 450K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  5. 5.Frontier

    7.6%

    Moved from 6th to 5th. 328K estimated branded searches, -1.8% vs prior month. Share -0.2 points.

  6. 6.Verizon Fios

    6.9%

    Moved from 5th to 6th. 301K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  7. 7.Xfinity

    6.9%

    Held 7th. 301K estimated branded searches, +22.4% vs prior month. Share +1.2 points.

  8. 8.Google Fiber

    3.8%

    Held 8th. 165K estimated branded searches, -17.9% vs prior month. Share -0.9 points.

  9. 9.Cox

    3.1%

    Held 9th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Optimum

    3.1%

    Held 10th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Starlink and its closest rivals

Every comparison with Starlink

9 comparisons

How has branded search demand for Starlink changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Starlink in the United States rose from 823K to 1.2M.
  • Across the 12 months ending September 2026, Starlink’s share of searches among internet providers in the United States increased from 20.3% to 28.1%.
  • Across the 12 months ending September 2026, Starlink’s share of searches among internet providers in the United States peaked at 29.7% in April 2026 and was lowest at 20.3% in October 2025.

How did search popularity change for United States internet providers in September 2026?

6 changes

  1. In September 2026, AT&T Fiber gained share of searches among internet providers in the United States, from 13.2% to 17.3%.

  2. In September 2026, Xfinity gained share of searches among internet providers in the United States, from 5.7% to 6.9%.

  3. In September 2026, T-Mobile Home Internet lost share of searches among internet providers in the United States, from 12.8% to 10.4%.

  4. In September 2026, Verizon Fios lost share of searches among internet providers in the United States, from 8.5% to 6.9%.

  5. In September 2026, Google Fiber lost share of searches among internet providers in the United States, from 4.7% to 3.8%.

  6. Starlink’s share of searches among internet providers in the United States has lost ground for 3 months in a row, from 29% to 28.1% in September 2026.

How are Starlink’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Starlink’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • starlink

How the Brand Demand Index is measured

Who owns Starlink?

Starlink is owned by SpaceXAI. Brandwave does not track any other brands owned by SpaceXAI.

Do you work for Starlink? To request corrections or removal please contact us via our support page and we will be happy to assist.

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