Starlink vs Verizon Fios:Which is searched more in the United States?
In September 2026, Starlink had more branded searches than Verizon Fios among internet providers in the United States. Starlink had about 1.2 million branded searches, while Verizon Fios had 301,000. Starlink made up 28.1% of all internet provider searches we track, and Verizon Fios accounted for 6.9%.
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Is Starlink or Verizon Fios more popular in search?
Compare the companies that provide home internet by cable, fiber, 5G and satellite. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Starlink, Verizon Fios. The figures are in the table below the chart.
View monthly share of searches table
| Month | Starlink | AT&T Fiber | Spectrum | T-Mobile Home Internet | Frontier | Verizon Fios | Xfinity | Google Fiber | Cox | Optimum |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.3% | 15.2% | 13.6% | 13.6% | 9.8% | 9.1% | 6.1% | 5% | 4.1% | 3.3% |
| Nov 2025 | 25.6% | 13.6% | 11.5% | 14.1% | 8.4% | 9.4% | 6.3% | 4.2% | 3.5% | 3.5% |
| Dec 2025 | 22.8% | 14% | 12.5% | 12.5% | 9.1% | 10.2% | 6.8% | 4.6% | 3.7% | 3.7% |
| Jan 2026 | 24.7% | 11.5% | 13.6% | 13.6% | 9.9% | 9.1% | 6.1% | 5% | 3.3% | 3.3% |
| Feb 2026 | 27.4% | 11.9% | 12.3% | 12.3% | 9.1% | 8.2% | 6.7% | 4.5% | 3.7% | 3.7% |
| Mar 2026 | 28.6% | 12.5% | 12.9% | 12.9% | 9.4% | 7% | 5.8% | 4.7% | 3.2% | 3.2% |
| Apr 2026 | 29.7% | 13% | 11% | 13.4% | 8.1% | 7.3% | 6% | 4.9% | 3.3% | 3.3% |
| May 2026 | 29.7% | 13% | 11% | 13.4% | 8.1% | 7.3% | 6% | 4.9% | 3.3% | 3.3% |
| Jun 2026 | 29% | 13.5% | 10.7% | 13.1% | 7.9% | 8.7% | 5.8% | 4.8% | 3.2% | 3.2% |
| Jul 2026 | 28.4% | 13.3% | 12.8% | 12.8% | 8% | 8.6% | 5.7% | 4.7% | 2.6% | 3.1% |
| Aug 2026 | 28.3% | 13.2% | 12.8% | 12.8% | 7.8% | 8.5% | 5.7% | 4.7% | 3.1% | 3.1% |
| Sep 2026 | 28.1% | 17.3% | 12.7% | 10.4% | 7.6% | 6.9% | 6.9% | 3.8% | 3.1% | 3.1% |
How has the Starlink and Verizon Fios comparison changed over the last 12 months?
3 findings
- Starlink was ahead of Verizon Fios in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Starlink’s share of searches among internet providers in the United States moved from 20.3% to 28.1%, and its estimated monthly branded searches moved from 823K to 1.2M.
- Across the 12 months ending September 2026, Verizon Fios’ share of searches among internet providers in the United States moved from 9.1% to 6.9%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for United States internet providers in September 2026?
2 changes
In September 2026, Verizon Fios lost share of searches among internet providers in the United States, from 8.5% to 6.9%.
Starlink’s share of searches among internet providers in the United States has lost ground for 3 months in a row, from 29% to 28.1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Starlink’s and Verizon Fios’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Starlink
1 branded search term
- starlink
Verizon Fios
1 branded search term
- verizon fios
Other head-to-heads among internet providers
Starlink vs AT&T Fiber: compare search popularity
Starlink vs Spectrum: compare search popularity
Starlink vs T-Mobile Home Internet: compare search popularity
Starlink vs Frontier: compare search popularity- AT&T Fiber vs Spectrum: compare search popularity
- AT&T Fiber vs T-Mobile Home Internet: compare search popularity
Put your own brand in this comparison
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