Brandwave

Starlink vs T-Mobile Home Internet:Which is more popular?

In September 2026, Starlink had more branded searches than T-Mobile Home Internet among internet providers in the United States. Starlink had about 1.2 million branded searches, while T-Mobile Home Internet had 450,000. Starlink made up 28.1% of all internet provider searches we track, and T-Mobile Home Internet accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about internet providers, T-Mobile Home Internet appeared in all five answers and Starlink in three. T-Mobile Home Internet was mentioned before Starlink in every answer.

Among internet providers in the United States in September 2026

Who do people search for more?

Starlink, about 3 searches for every 1 for T-Mobile Home Internet

Starlink 1.2M searchesT-Mobile Home Internet 450K searches

Who does AI mention more?

T-Mobile Home Internet, mentioned in every answer we collected

T-Mobile Home Internet in 5 of 5Starlink in 3 of 5

Who does AI recommend more?

T-Mobile Home Internet, named ahead of Starlink in every answer

T-Mobile Home Internet first in 5Starlink never first

Follow Starlink vs T-Mobile Home Internet and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top internet providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, T-Mobile Home Internet appeared in all five answers. Starlink was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. T-Mobile Home Internet was listed before Starlink in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AT&T Fiber1st
  2. Verizon Fios2nd
  3. Google Fiber3rd
  4. Spectrum4th
  5. T-Mobile Home Internet5th
  6. Xfinity6th
  7. Starlink7th
  8. Frontier8th
  9. Cox–
  10. Optimum–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AT&T Fiber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spectrum5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • T-Mobile Home Internet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Verizon Fios5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Fiber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Starlink3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xfinity3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frontier1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optimum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about internet providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Starlink or T-Mobile Home Internet more popular in search?

This chart shows how often people search Google for Starlink and T-Mobile Home Internet by name. Each line represents a brand's share of searches for all ten internet providers we track, month by month, from searches in United States.

Starlink and T-Mobile Home Internet among internet providers in the United States, by month

Share of searches by month for Starlink, T-Mobile Home Internet. The figures are in the table below the chart.

View monthly share of searches table
MonthStarlinkAT&T FiberSpectrumT-Mobile Home InternetFrontierVerizon FiosXfinityGoogle FiberCoxOptimum
Oct 202520.3%15.2%13.6%13.6%9.8%9.1%6.1%5%4.1%3.3%
Nov 202525.6%13.6%11.5%14.1%8.4%9.4%6.3%4.2%3.5%3.5%
Dec 202522.8%14%12.5%12.5%9.1%10.2%6.8%4.6%3.7%3.7%
Jan 202624.7%11.5%13.6%13.6%9.9%9.1%6.1%5%3.3%3.3%
Feb 202627.4%11.9%12.3%12.3%9.1%8.2%6.7%4.5%3.7%3.7%
Mar 202628.6%12.5%12.9%12.9%9.4%7%5.8%4.7%3.2%3.2%
Apr 202629.7%13%11%13.4%8.1%7.3%6%4.9%3.3%3.3%
May 202629.7%13%11%13.4%8.1%7.3%6%4.9%3.3%3.3%
Jun 202629%13.5%10.7%13.1%7.9%8.7%5.8%4.8%3.2%3.2%
Jul 202628.4%13.3%12.8%12.8%8%8.6%5.7%4.7%2.6%3.1%
Aug 202628.3%13.2%12.8%12.8%7.8%8.5%5.7%4.7%3.1%3.1%
Sep 202628.1%17.3%12.7%10.4%7.6%6.9%6.9%3.8%3.1%3.1%

How has the Starlink and T-Mobile Home Internet comparison changed over the last 12 months?

3 findings

How did search popularity change for United States internet providers in September 2026?

2 changes

  1. In September 2026, T-Mobile Home Internet lost share of searches among internet providers in the United States, from 12.8% to 10.4%.

  2. Starlink’s share of searches among internet providers in the United States has lost ground for 3 months in a row, from 29% to 28.1% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Starlink’s and T-Mobile Home Internet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Starlink

1 branded search term

  • starlink

T-Mobile Home Internet

1 branded search term

  • t-mobile home internet

How the Brand Demand Index is measured

Other head-to-heads among internet providers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free