Frontier vs Starlink:Which is searched more in the United States?
In September 2026, Starlink had more branded searches than Frontier among internet providers in the United States. Starlink had about 1.2 million branded searches, while Frontier had 328,000. Starlink made up 28.1% of all internet provider searches we track, and Frontier accounted for 7.6%.
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Is Frontier or Starlink more popular in search?
Compare the companies that provide home internet by cable, fiber, 5G and satellite. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Starlink, Frontier. The figures are in the table below the chart.
View monthly share of searches table
| Month | Starlink | AT&T Fiber | Spectrum | T-Mobile Home Internet | Frontier | Verizon Fios | Xfinity | Google Fiber | Cox | Optimum |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.3% | 15.2% | 13.6% | 13.6% | 9.8% | 9.1% | 6.1% | 5% | 4.1% | 3.3% |
| Nov 2025 | 25.6% | 13.6% | 11.5% | 14.1% | 8.4% | 9.4% | 6.3% | 4.2% | 3.5% | 3.5% |
| Dec 2025 | 22.8% | 14% | 12.5% | 12.5% | 9.1% | 10.2% | 6.8% | 4.6% | 3.7% | 3.7% |
| Jan 2026 | 24.7% | 11.5% | 13.6% | 13.6% | 9.9% | 9.1% | 6.1% | 5% | 3.3% | 3.3% |
| Feb 2026 | 27.4% | 11.9% | 12.3% | 12.3% | 9.1% | 8.2% | 6.7% | 4.5% | 3.7% | 3.7% |
| Mar 2026 | 28.6% | 12.5% | 12.9% | 12.9% | 9.4% | 7% | 5.8% | 4.7% | 3.2% | 3.2% |
| Apr 2026 | 29.7% | 13% | 11% | 13.4% | 8.1% | 7.3% | 6% | 4.9% | 3.3% | 3.3% |
| May 2026 | 29.7% | 13% | 11% | 13.4% | 8.1% | 7.3% | 6% | 4.9% | 3.3% | 3.3% |
| Jun 2026 | 29% | 13.5% | 10.7% | 13.1% | 7.9% | 8.7% | 5.8% | 4.8% | 3.2% | 3.2% |
| Jul 2026 | 28.4% | 13.3% | 12.8% | 12.8% | 8% | 8.6% | 5.7% | 4.7% | 2.6% | 3.1% |
| Aug 2026 | 28.3% | 13.2% | 12.8% | 12.8% | 7.8% | 8.5% | 5.7% | 4.7% | 3.1% | 3.1% |
| Sep 2026 | 28.1% | 17.3% | 12.7% | 10.4% | 7.6% | 6.9% | 6.9% | 3.8% | 3.1% | 3.1% |
How has the Frontier and Starlink comparison changed over the last 12 months?
3 findings
- Starlink was ahead of Frontier in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Frontier’s share of searches among internet providers in the United States moved from 9.8% to 7.6%, and its estimated monthly branded searches moved from 395K to 328K.
- Across the 12 months ending September 2026, Starlink’s share of searches among internet providers in the United States moved from 20.3% to 28.1%, and its estimated monthly branded searches moved from 823K to 1.2M.
How did search popularity change for United States internet providers in September 2026?
2 changes
Starlink’s share of searches among internet providers in the United States has lost ground for 3 months in a row, from 29% to 28.1% in September 2026.
In September 2026, Frontier rose from 6th to 5th among internet providers in the United States.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Frontier’s and Starlink’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among internet providers
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- AT&T Fiber vs T-Mobile Home Internet: compare search popularity
- AT&T Fiber vs Frontier: compare search popularity
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