Brandwave

Google Fiber vs Starlink:Which is more popular?

In September 2026, Starlink had more branded searches than Google Fiber among internet providers in the United States. Starlink had about 1.2 million branded searches, while Google Fiber had 165,000. Starlink made up 28.1% of all internet provider searches we track, and Google Fiber accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about internet providers, Google Fiber appeared in four of the five answers and Starlink in three. Google Fiber was mentioned before Starlink in four out of five answers.

Among internet providers in the United States in September 2026

Who do people search for more?

Starlink, about 7 searches for every 1 for Google Fiber

Starlink 1.2M searchesGoogle Fiber 165K searches

Who does AI mention more?

Google Fiber, mentioned in 4 of 5 answers, Starlink in 3

Google Fiber in 4 of 5Starlink in 3 of 5

Who does AI recommend more?

Google Fiber, named ahead of Starlink in 4 of 5 answers

Google Fiber first in 4Starlink first in 1

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Top internet providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Fiber was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Starlink was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Google Fiber was listed before Starlink in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AT&T Fiber1st
  2. Verizon Fios2nd
  3. Google Fiber3rd
  4. Spectrum4th
  5. T-Mobile Home Internet5th
  6. Xfinity6th
  7. Starlink7th
  8. Frontier8th
  9. Cox–
  10. Optimum–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AT&T Fiber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spectrum5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • T-Mobile Home Internet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Verizon Fios5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Fiber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Starlink3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xfinity3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frontier1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optimum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about internet providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Google Fiber or Starlink more popular in search?

This chart shows how often people search Google for Google Fiber and Starlink by name. Each line represents a brand's share of searches for all ten internet providers we track, month by month, from searches in United States.

Google Fiber and Starlink among internet providers in the United States, by month

Share of searches by month for Starlink, Google Fiber. The figures are in the table below the chart.

View monthly share of searches table
MonthStarlinkAT&T FiberSpectrumT-Mobile Home InternetFrontierVerizon FiosXfinityGoogle FiberCoxOptimum
Oct 202520.3%15.2%13.6%13.6%9.8%9.1%6.1%5%4.1%3.3%
Nov 202525.6%13.6%11.5%14.1%8.4%9.4%6.3%4.2%3.5%3.5%
Dec 202522.8%14%12.5%12.5%9.1%10.2%6.8%4.6%3.7%3.7%
Jan 202624.7%11.5%13.6%13.6%9.9%9.1%6.1%5%3.3%3.3%
Feb 202627.4%11.9%12.3%12.3%9.1%8.2%6.7%4.5%3.7%3.7%
Mar 202628.6%12.5%12.9%12.9%9.4%7%5.8%4.7%3.2%3.2%
Apr 202629.7%13%11%13.4%8.1%7.3%6%4.9%3.3%3.3%
May 202629.7%13%11%13.4%8.1%7.3%6%4.9%3.3%3.3%
Jun 202629%13.5%10.7%13.1%7.9%8.7%5.8%4.8%3.2%3.2%
Jul 202628.4%13.3%12.8%12.8%8%8.6%5.7%4.7%2.6%3.1%
Aug 202628.3%13.2%12.8%12.8%7.8%8.5%5.7%4.7%3.1%3.1%
Sep 202628.1%17.3%12.7%10.4%7.6%6.9%6.9%3.8%3.1%3.1%

How has the Google Fiber and Starlink comparison changed over the last 12 months?

3 findings

How did search popularity change for United States internet providers in September 2026?

2 changes

  1. In September 2026, Google Fiber lost share of searches among internet providers in the United States, from 4.7% to 3.8%.

  2. Starlink’s share of searches among internet providers in the United States has lost ground for 3 months in a row, from 29% to 28.1% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Google Fiber’s and Starlink’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Fiber

1 branded search term

  • google fiber

Starlink

1 branded search term

  • starlink

How the Brand Demand Index is measured

Other head-to-heads among internet providers

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