Brandwave

AT&T Fiber vs T-Mobile Home Internet:Which is more popular?

In September 2026, AT&T Fiber had more branded searches than T-Mobile Home Internet among internet providers in the United States. AT&T Fiber had about 751,000 branded searches, while T-Mobile Home Internet had 450,000. AT&T Fiber made up 17.3% of all internet provider searches we track, and T-Mobile Home Internet accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about internet providers, both AT&T Fiber and T-Mobile Home Internet appeared in all five answers. AT&T Fiber was mentioned before T-Mobile Home Internet in every answer.

Among internet providers in the United States in September 2026

Who do people search for more?

AT&T Fiber, about 67% more searches than T-Mobile Home Internet

AT&T Fiber 751K searchesT-Mobile Home Internet 450K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

AT&T Fiber in 5 of 5T-Mobile Home Internet in 5 of 5

Who does AI recommend more?

AT&T Fiber, named ahead of T-Mobile Home Internet in every answer

AT&T Fiber first in 5T-Mobile Home Internet never first

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Top internet providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both AT&T Fiber and T-Mobile Home Internet showed up in all five answers. AT&T Fiber was listed before T-Mobile Home Internet in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AT&T Fiber1st
  2. Verizon Fios2nd
  3. Google Fiber3rd
  4. Spectrum4th
  5. T-Mobile Home Internet5th
  6. Xfinity6th
  7. Starlink7th
  8. Frontier8th
  9. Cox–
  10. Optimum–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AT&T Fiber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spectrum5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • T-Mobile Home Internet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Verizon Fios5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Fiber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Starlink3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xfinity3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frontier1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optimum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about internet providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is AT&T Fiber or T-Mobile Home Internet more popular in search?

This chart shows how often people search Google for AT&T Fiber and T-Mobile Home Internet by name. Each line represents a brand's share of searches for all ten internet providers we track, month by month, from searches in United States.

AT&T Fiber and T-Mobile Home Internet among internet providers in the United States, by month

Share of searches by month for AT&T Fiber, T-Mobile Home Internet. The figures are in the table below the chart.

View monthly share of searches table
MonthStarlinkAT&T FiberSpectrumT-Mobile Home InternetFrontierVerizon FiosXfinityGoogle FiberCoxOptimum
Oct 202520.3%15.2%13.6%13.6%9.8%9.1%6.1%5%4.1%3.3%
Nov 202525.6%13.6%11.5%14.1%8.4%9.4%6.3%4.2%3.5%3.5%
Dec 202522.8%14%12.5%12.5%9.1%10.2%6.8%4.6%3.7%3.7%
Jan 202624.7%11.5%13.6%13.6%9.9%9.1%6.1%5%3.3%3.3%
Feb 202627.4%11.9%12.3%12.3%9.1%8.2%6.7%4.5%3.7%3.7%
Mar 202628.6%12.5%12.9%12.9%9.4%7%5.8%4.7%3.2%3.2%
Apr 202629.7%13%11%13.4%8.1%7.3%6%4.9%3.3%3.3%
May 202629.7%13%11%13.4%8.1%7.3%6%4.9%3.3%3.3%
Jun 202629%13.5%10.7%13.1%7.9%8.7%5.8%4.8%3.2%3.2%
Jul 202628.4%13.3%12.8%12.8%8%8.6%5.7%4.7%2.6%3.1%
Aug 202628.3%13.2%12.8%12.8%7.8%8.5%5.7%4.7%3.1%3.1%
Sep 202628.1%17.3%12.7%10.4%7.6%6.9%6.9%3.8%3.1%3.1%

How has the AT&T Fiber and T-Mobile Home Internet comparison changed over the last 12 months?

3 findings

How did search popularity change for United States internet providers in September 2026?

2 changes

  1. In September 2026, AT&T Fiber gained share of searches among internet providers in the United States, from 13.2% to 17.3%.

  2. In September 2026, T-Mobile Home Internet lost share of searches among internet providers in the United States, from 12.8% to 10.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using AT&T Fiber’s and T-Mobile Home Internet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AT&T Fiber

2 branded search terms

  • att fiber
  • att internet

T-Mobile Home Internet

1 branded search term

  • t-mobile home internet

How the Brand Demand Index is measured

Other head-to-heads among internet providers

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