Brandwave

How popular isVisible?

In September 2026, people searched for Visible by name about 74,000 times in the United States, a 173.1% increase from the previous year. These searches made up 0.32% of all United States wireless carrier searches, placing Visible ninth out of nine carriers. When we asked both ChatGPT and Google AI Overviews about wireless carriers, Visible appeared in four of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Visible is the ninth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. T-MobileShare of searches 39.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. VerizonShare of searches 26.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. AT&TShare of searches 21.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. Cricket WirelessShare of searches 4.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
  5. VisibleShare of searches 0.32%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top wireless carriers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Visible was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Visible is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Verizon1st
  2. T-Mobile2nd
  3. AT&T3rd
  4. Visible4th
  5. Mint Mobile5th
  6. Cricket Wireless6th
  7. Xfinity7th
  8. Google Fi8th
  9. Spectrum9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • T-Mobile5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Verizon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AT&T5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cricket Wireless4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mint Mobile4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Visible4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xfinity1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spectrum1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Fi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wireless carriers

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Which wireless carriers compete with Visible?

Visible against wireless carriers in the United States, by month

Share of searches by month for T-Mobile, Verizon, AT&T, Cricket Wireless, Mint Mobile, Visible. The figures are in the table below the chart.

View monthly share of searches table
MonthT-MobileVerizonAT&TCricket WirelessMint MobileXfinitySpectrumGoogle FiVisible
Oct 202543.8%24.1%19.7%4.8%3.2%1.8%1.5%0.97%0.11%
Nov 202543.8%24.1%19.7%4.8%3.2%1.8%1.2%1.2%0.11%
Dec 202541.6%28.1%18.8%4.6%3.1%1.7%1.1%0.92%0.12%
Jan 202637.5%30.7%20.5%4.1%3.4%1.5%1.2%1%0.17%
Feb 202639.1%26.2%21.4%5.2%3.5%1.9%1.3%1.1%0.26%
Mar 202643.6%23.9%19.5%4.8%3.2%1.8%1.4%1.2%0.64%
Apr 202638.9%26%21.3%5.2%3.5%1.9%1.6%1%0.57%
May 202639%26.1%21.4%5.2%3.5%1.6%1.6%1%0.57%
Jun 202643.9%24%19.6%4.8%3.2%1.4%1.4%1.2%0.43%
Jul 202643.5%23.8%19.5%4.8%3.9%1.4%1.4%1.2%0.43%
Aug 202641.3%27.6%18.5%4.5%3.7%1.4%1.4%1.4%0.33%
Sep 202639.6%26.5%21.7%4.3%2.9%2%1.6%1.1%0.32%

  1. 1.T-Mobile

    39.6%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Verizon

    26.5%

    Held 2nd. 6.1M estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.AT&T

    21.7%

    Held 3rd. 5M estimated branded searches, +22.2% vs prior month. Share +3.2 points.

  4. 4.Cricket Wireless

    4.3%

    Held 4th. 1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Mint Mobile

    2.9%

    Held 5th. 673K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  6. 6.Xfinity

    2%

    Moved from 8th to 6th. 450K estimated branded searches, +49.5% vs prior month. Share +0.6 points.

  7. 7.Spectrum

    1.6%

    Held 7th. 368K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  8. 8.Google Fi

    1.1%

    Moved from 6th to 8th. 246K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

  9. 9.Visible

    0.32%

    Held 9th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Visible and its closest rivals

Every comparison with Visible

16 comparisons

How has branded search demand for Visible changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Visible in the United States rose from 27.1K to 74K.
  • Across the 12 months ending September 2026, Visible’s share of searches among wireless carriers in the United States held steady, from 0.11% to 0.32%.

How did search popularity change for United States wireless carriers in September 2026?

6 changes

  1. In September 2026, Xfinity overtook Google Fi and Spectrum to rank 6th among wireless carriers in the United States, with 2% of the searches.

  2. In September 2026, AT&T gained share of searches among wireless carriers in the United States, from 18.5% to 21.7%.

  3. In September 2026, T-Mobile lost share of searches among wireless carriers in the United States, from 41.3% to 39.6%.

  4. In September 2026, Verizon lost share of searches among wireless carriers in the United States, from 27.6% to 26.5%.

  5. In September 2026, Mint Mobile lost share of searches among wireless carriers in the United States, from 3.7% to 2.9%.

  6. Estimated monthly branded searches for Visible in the United States rose 173.1% over 12 measured months, from 27.1K to 74K in September 2026.

How are Visible’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Visible’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • visible wireless

How the Brand Demand Index is measured

Who owns Visible?

Visible is owned by Verizon. Brandwave also tracks Straight Talk, Total Wireless, Verizon and Verizon Fios, owned by the same company, in the United States.

Do you work for Visible? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Visible compete?

Visible is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wireless carriers9th of 90.32%Shown above
Prepaid phone carriers12th of 120.97%Show ranking
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Is Visible your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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