AT&T vs Visible:Which is more popular?
In September 2026, AT&T had more branded searches than Visible among wireless carriers in the United States. AT&T had about 5 million branded searches, while Visible had 74,000. AT&T made up 21.7% of all wireless carrier searches we track, and Visible accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about wireless carriers, AT&T appeared in all five answers and Visible in four. AT&T was mentioned before Visible in every answer.
Who do people search for more?
AT&T, about 68 searches for every 1 for Visible
Who does AI mention more?
AT&T, mentioned in every answer we collected
Who does AI recommend more?
AT&T, named ahead of Visible in every answer
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Top wireless carriers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AT&T appeared in all five answers. Visible was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. AT&T was listed before Visible in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Verizon1st
T-Mobile2nd- AT&T3rd
Visible4th
Mint Mobile5th
Cricket Wireless6th
Xfinity7th
Google Fi8th
Spectrum9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- T-Mobile5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Verizon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AT&T5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cricket Wireless4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mint Mobile4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Visible4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Xfinity1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spectrum1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Google Fi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wireless carriers
5 answers
Asked ChatGPT
“What's the best cell phone carrier in the US?”
Asked ChatGPT
“Which US phone carrier has the best coverage?”
Asked ChatGPT
“What are the main cell phone carriers in the US?”
Searched Google, AI Overview
“cell phone carriers”
Searched Google, AI Overview
“wireless carrier”
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Is AT&T or Visible more popular in search?
This chart shows how often people search Google for AT&T and Visible by name. Each line represents a brand's share of searches for all nine wireless carriers we track, month by month, from searches in United States.
Share of searches by month for AT&T, Visible. The figures are in the table below the chart.
View monthly share of searches table
| Month | T-Mobile | Verizon | AT&T | Cricket Wireless | Mint Mobile | Xfinity | Spectrum | Google Fi | Visible |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 24.1% | 19.7% | 4.8% | 3.2% | 1.8% | 1.5% | 0.97% | 0.11% |
| Nov 2025 | 43.8% | 24.1% | 19.7% | 4.8% | 3.2% | 1.8% | 1.2% | 1.2% | 0.11% |
| Dec 2025 | 41.6% | 28.1% | 18.8% | 4.6% | 3.1% | 1.7% | 1.1% | 0.92% | 0.12% |
| Jan 2026 | 37.5% | 30.7% | 20.5% | 4.1% | 3.4% | 1.5% | 1.2% | 1% | 0.17% |
| Feb 2026 | 39.1% | 26.2% | 21.4% | 5.2% | 3.5% | 1.9% | 1.3% | 1.1% | 0.26% |
| Mar 2026 | 43.6% | 23.9% | 19.5% | 4.8% | 3.2% | 1.8% | 1.4% | 1.2% | 0.64% |
| Apr 2026 | 38.9% | 26% | 21.3% | 5.2% | 3.5% | 1.9% | 1.6% | 1% | 0.57% |
| May 2026 | 39% | 26.1% | 21.4% | 5.2% | 3.5% | 1.6% | 1.6% | 1% | 0.57% |
| Jun 2026 | 43.9% | 24% | 19.6% | 4.8% | 3.2% | 1.4% | 1.4% | 1.2% | 0.43% |
| Jul 2026 | 43.5% | 23.8% | 19.5% | 4.8% | 3.9% | 1.4% | 1.4% | 1.2% | 0.43% |
| Aug 2026 | 41.3% | 27.6% | 18.5% | 4.5% | 3.7% | 1.4% | 1.4% | 1.4% | 0.33% |
| Sep 2026 | 39.6% | 26.5% | 21.7% | 4.3% | 2.9% | 2% | 1.6% | 1.1% | 0.32% |
How has the AT&T and Visible comparison changed over the last 12 months?
3 findings
- AT&T was ahead of Visible in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AT&T’s share of searches among wireless carriers in the United States moved from 19.7% to 21.7%, and its estimated monthly branded searches held steady at 5M.
- Across the 12 months ending September 2026, Visible’s share of searches among wireless carriers in the United States moved from 0.11% to 0.32%, and its estimated monthly branded searches moved from 27.1K to 74K.
How did search popularity change for United States wireless carriers in September 2026?
2 changes
In September 2026, AT&T gained share of searches among wireless carriers in the United States, from 18.5% to 21.7%.
Estimated monthly branded searches for Visible in the United States rose 173.1% over 12 measured months, from 27.1K to 74K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AT&T’s and Visible’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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