How popular isAT&T?
In September 2026, people searched for AT&T by name about 5 million times in the United States, about the same as the previous year. These searches made up 21.7% of all United States wireless carrier searches, placing AT&T third out of nine carriers. When we asked both ChatGPT and Google AI Overviews about wireless carriers, AT&T appeared in all answers and was the third most recommended of the nine.
AT&T is the third most searched of 9 competitors and the third most recommended in AI answers.
T-MobileShare of searches 39.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
VerizonShare of searches 26.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
AT&TShare of searches 21.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Cricket WirelessShare of searches 4.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
Mint MobileShare of searches 2.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
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Top wireless carriers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AT&T appeared in all five answers. AT&T is the third most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Verizon1st
- T-Mobile2nd
- AT&T3rd
Visible4th- Mint Mobile5th
- Cricket Wireless6th
Xfinity7th
Google Fi8th
Spectrum9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- T-Mobile5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Verizon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AT&T5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cricket Wireless4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mint Mobile4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Visible4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Xfinity1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spectrum1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Google Fi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wireless carriers
5 answers
Asked ChatGPT
“What's the best cell phone carrier in the US?”
Asked ChatGPT
“Which US phone carrier has the best coverage?”
Asked ChatGPT
“What are the main cell phone carriers in the US?”
Searched Google, AI Overview
“cell phone carriers”
Searched Google, AI Overview
“wireless carrier”
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Which wireless carriers compete with AT&T?
Share of searches by month for T-Mobile, Verizon, AT&T, Cricket Wireless, Mint Mobile. The figures are in the table below the chart.
View monthly share of searches table
| Month | T-Mobile | Verizon | AT&T | Cricket Wireless | Mint Mobile | Xfinity | Spectrum | Google Fi | Visible |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 24.1% | 19.7% | 4.8% | 3.2% | 1.8% | 1.5% | 0.97% | 0.11% |
| Nov 2025 | 43.8% | 24.1% | 19.7% | 4.8% | 3.2% | 1.8% | 1.2% | 1.2% | 0.11% |
| Dec 2025 | 41.6% | 28.1% | 18.8% | 4.6% | 3.1% | 1.7% | 1.1% | 0.92% | 0.12% |
| Jan 2026 | 37.5% | 30.7% | 20.5% | 4.1% | 3.4% | 1.5% | 1.2% | 1% | 0.17% |
| Feb 2026 | 39.1% | 26.2% | 21.4% | 5.2% | 3.5% | 1.9% | 1.3% | 1.1% | 0.26% |
| Mar 2026 | 43.6% | 23.9% | 19.5% | 4.8% | 3.2% | 1.8% | 1.4% | 1.2% | 0.64% |
| Apr 2026 | 38.9% | 26% | 21.3% | 5.2% | 3.5% | 1.9% | 1.6% | 1% | 0.57% |
| May 2026 | 39% | 26.1% | 21.4% | 5.2% | 3.5% | 1.6% | 1.6% | 1% | 0.57% |
| Jun 2026 | 43.9% | 24% | 19.6% | 4.8% | 3.2% | 1.4% | 1.4% | 1.2% | 0.43% |
| Jul 2026 | 43.5% | 23.8% | 19.5% | 4.8% | 3.9% | 1.4% | 1.4% | 1.2% | 0.43% |
| Aug 2026 | 41.3% | 27.6% | 18.5% | 4.5% | 3.7% | 1.4% | 1.4% | 1.4% | 0.33% |
| Sep 2026 | 39.6% | 26.5% | 21.7% | 4.3% | 2.9% | 2% | 1.6% | 1.1% | 0.32% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.6% | 9.1M | 0% | -1.6 points | |
| 2, held 2nd | 26.5% | 6.1M | 0% | -1.1 points | |
| 3, held 3rd | 21.7% | 5M | +22.2% | +3.2 points | |
| 4, held 4th | 4.3% | 1M | 0% | -0.2 points | |
| 5, held 5th | 2.9% | 673K | -18.2% | -0.8 points | |
| 6, moved from 8th to 6th | 2% | 450K | +49.5% | +0.6 pointsmoved from 8th to 6th | |
| 7, held 7th | 1.6% | 368K | +22.3% | +0.2 points | |
| 8, moved from 6th to 8th | 1.1% | 246K | -18.3% | -0.3 pointsmoved from 6th to 8th | |
| 9, held 9th | 0.32% | 74K | 0% | 0 points |
1.
T-Mobile39.6%
Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -1.6 points.
2.
Verizon26.5%
Held 2nd. 6.1M estimated branded searches, 0% vs prior month. Share -1.1 points.
3.
AT&T21.7%
Held 3rd. 5M estimated branded searches, +22.2% vs prior month. Share +3.2 points.
4.3%
Held 4th. 1M estimated branded searches, 0% vs prior month. Share -0.2 points.
2.9%
Held 5th. 673K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
6.
Xfinity2%
Moved from 8th to 6th. 450K estimated branded searches, +49.5% vs prior month. Share +0.6 points.
7.
Spectrum1.6%
Held 7th. 368K estimated branded searches, +22.3% vs prior month. Share +0.2 points.
1.1%
Moved from 6th to 8th. 246K estimated branded searches, -18.3% vs prior month. Share -0.3 points.
9.
Visible0.32%
Held 9th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between AT&T and its closest rivals
Every comparison with AT&T
8 comparisons
How has branded search demand for AT&T changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for AT&T in the United States held steady at 5M.
- Across the 12 months ending September 2026, AT&T’s share of searches among wireless carriers in the United States increased from 19.7% to 21.7%.
- Across the 12 months ending September 2026, AT&T’s share of searches among wireless carriers in the United States peaked at 21.7% in September 2026 and was lowest at 18.5% in August 2026.
How did search popularity change for United States wireless carriers in September 2026?
6 changes
In September 2026, Xfinity overtook Google Fi and Spectrum to rank 6th among wireless carriers in the United States, with 2% of the searches.
In September 2026, AT&T gained share of searches among wireless carriers in the United States, from 18.5% to 21.7%.
In September 2026, T-Mobile lost share of searches among wireless carriers in the United States, from 41.3% to 39.6%.
In September 2026, Verizon lost share of searches among wireless carriers in the United States, from 27.6% to 26.5%.
In September 2026, Mint Mobile lost share of searches among wireless carriers in the United States, from 3.7% to 2.9%.
Estimated monthly branded searches for Visible in the United States rose 173.1% over 12 measured months, from 27.1K to 74K in September 2026.
How are AT&T’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using AT&T’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- at&t
Who owns AT&T?
AT&T is owned by AT&T. Brandwave also tracks Cricket Wireless and AT&T Fiber, owned by the same company, in the United States.
Do you work for AT&T? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is AT&T your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.