Brandwave

AT&T vs Mint Mobile:Which is more popular?

In September 2026, AT&T had more branded searches than Mint Mobile among wireless carriers in the United States. AT&T had about 5 million branded searches, while Mint Mobile had 673,000. AT&T made up 21.7% of all wireless carrier searches we track, and Mint Mobile accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about wireless carriers, AT&T appeared in all five answers and Mint Mobile in four. AT&T was mentioned before Mint Mobile in every answer.

Among wireless carriers in the United States in September 2026

Who do people search for more?

AT&T, about 7 searches for every 1 for Mint Mobile

AT&T 5M searchesMint Mobile 673K searches

Who does AI mention more?

AT&T, mentioned in every answer we collected

AT&T in 5 of 5Mint Mobile in 4 of 5

Who does AI recommend more?

AT&T, named ahead of Mint Mobile in every answer

AT&T first in 5Mint Mobile never first

Follow AT&T vs Mint Mobile and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top wireless carriers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AT&T appeared in all five answers. Mint Mobile was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. AT&T was listed before Mint Mobile in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Verizon1st
  2. T-Mobile2nd
  3. AT&T3rd
  4. Visible4th
  5. Mint Mobile5th
  6. Cricket Wireless6th
  7. Xfinity7th
  8. Google Fi8th
  9. Spectrum9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • T-Mobile5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Verizon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AT&T5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cricket Wireless4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mint Mobile4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Visible4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xfinity1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spectrum1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Fi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wireless carriers

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Is AT&T or Mint Mobile more popular in search?

This chart shows how often people search Google for AT&T and Mint Mobile by name. Each line represents a brand's share of searches for all nine wireless carriers we track, month by month, from searches in United States.

AT&T and Mint Mobile among wireless carriers in the United States, by month

Share of searches by month for AT&T, Mint Mobile. The figures are in the table below the chart.

View monthly share of searches table
MonthT-MobileVerizonAT&TCricket WirelessMint MobileXfinitySpectrumGoogle FiVisible
Oct 202543.8%24.1%19.7%4.8%3.2%1.8%1.5%0.97%0.11%
Nov 202543.8%24.1%19.7%4.8%3.2%1.8%1.2%1.2%0.11%
Dec 202541.6%28.1%18.8%4.6%3.1%1.7%1.1%0.92%0.12%
Jan 202637.5%30.7%20.5%4.1%3.4%1.5%1.2%1%0.17%
Feb 202639.1%26.2%21.4%5.2%3.5%1.9%1.3%1.1%0.26%
Mar 202643.6%23.9%19.5%4.8%3.2%1.8%1.4%1.2%0.64%
Apr 202638.9%26%21.3%5.2%3.5%1.9%1.6%1%0.57%
May 202639%26.1%21.4%5.2%3.5%1.6%1.6%1%0.57%
Jun 202643.9%24%19.6%4.8%3.2%1.4%1.4%1.2%0.43%
Jul 202643.5%23.8%19.5%4.8%3.9%1.4%1.4%1.2%0.43%
Aug 202641.3%27.6%18.5%4.5%3.7%1.4%1.4%1.4%0.33%
Sep 202639.6%26.5%21.7%4.3%2.9%2%1.6%1.1%0.32%

How has the AT&T and Mint Mobile comparison changed over the last 12 months?

3 findings

How did search popularity change for United States wireless carriers in September 2026?

2 changes
  1. In September 2026, AT&T gained share of searches among wireless carriers in the United States, from 18.5% to 21.7%.

  2. In September 2026, Mint Mobile lost share of searches among wireless carriers in the United States, from 3.7% to 2.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AT&T’s and Mint Mobile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AT&T

1 branded search term

  • at&t

Mint Mobile

1 branded search term

  • mint mobile

How the Brand Demand Index is measured

Other head-to-heads among wireless carriers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.