Brandwave

Cricket Wireless vs T-Mobile:Which is more popular?

In September 2026, T-Mobile had more branded searches than Cricket Wireless among wireless carriers in the United States. T-Mobile had about 9.1 million branded searches, while Cricket Wireless had 1 million. T-Mobile made up 39.6% of all wireless carrier searches we track, and Cricket Wireless accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about wireless carriers, T-Mobile appeared in all five answers and Cricket Wireless in four. T-Mobile was mentioned before Cricket Wireless in every answer.

Among wireless carriers in the United States in September 2026

Who do people search for more?

T-Mobile, about 9 searches for every 1 for Cricket Wireless

T-Mobile 9.1M searchesCricket Wireless 1M searches

Who does AI mention more?

T-Mobile, mentioned in every answer we collected

T-Mobile in 5 of 5Cricket Wireless in 4 of 5

Who does AI recommend more?

T-Mobile, named ahead of Cricket Wireless in every answer

T-Mobile first in 5Cricket Wireless never first

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Top wireless carriers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, T-Mobile appeared in all five answers. Cricket Wireless was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. T-Mobile was listed before Cricket Wireless in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Verizon1st
  2. T-Mobile2nd
  3. AT&T3rd
  4. Visible4th
  5. Mint Mobile5th
  6. Cricket Wireless6th
  7. Xfinity7th
  8. Google Fi8th
  9. Spectrum9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • T-Mobile5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Verizon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AT&T5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cricket Wireless4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mint Mobile4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Visible4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xfinity1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spectrum1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Fi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wireless carriers

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Is Cricket Wireless or T-Mobile more popular in search?

This chart shows how often people search Google for Cricket Wireless and T-Mobile by name. Each line represents a brand's share of searches for all nine wireless carriers we track, month by month, from searches in United States.

Cricket Wireless and T-Mobile among wireless carriers in the United States, by month

Share of searches by month for T-Mobile, Cricket Wireless. The figures are in the table below the chart.

View monthly share of searches table
MonthT-MobileVerizonAT&TCricket WirelessMint MobileXfinitySpectrumGoogle FiVisible
Oct 202543.8%24.1%19.7%4.8%3.2%1.8%1.5%0.97%0.11%
Nov 202543.8%24.1%19.7%4.8%3.2%1.8%1.2%1.2%0.11%
Dec 202541.6%28.1%18.8%4.6%3.1%1.7%1.1%0.92%0.12%
Jan 202637.5%30.7%20.5%4.1%3.4%1.5%1.2%1%0.17%
Feb 202639.1%26.2%21.4%5.2%3.5%1.9%1.3%1.1%0.26%
Mar 202643.6%23.9%19.5%4.8%3.2%1.8%1.4%1.2%0.64%
Apr 202638.9%26%21.3%5.2%3.5%1.9%1.6%1%0.57%
May 202639%26.1%21.4%5.2%3.5%1.6%1.6%1%0.57%
Jun 202643.9%24%19.6%4.8%3.2%1.4%1.4%1.2%0.43%
Jul 202643.5%23.8%19.5%4.8%3.9%1.4%1.4%1.2%0.43%
Aug 202641.3%27.6%18.5%4.5%3.7%1.4%1.4%1.4%0.33%
Sep 202639.6%26.5%21.7%4.3%2.9%2%1.6%1.1%0.32%

How has the Cricket Wireless and T-Mobile comparison changed over the last 12 months?

3 findings

How did search popularity change for United States wireless carriers in September 2026?

2 changes
  1. In September 2026, T-Mobile lost share of searches among wireless carriers in the United States, from 41.3% to 39.6%.

  2. Estimated monthly branded searches for Cricket Wireless in the United States fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cricket Wireless’ and T-Mobile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cricket Wireless

1 branded search term

  • cricket wireless

T-Mobile

1 branded search term

  • t-mobile

How the Brand Demand Index is measured

Other head-to-heads among wireless carriers

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