How popular isT-Mobile in search?
In September 2026, people searched for T-Mobile by name about 9.1 million times in the United States, a 17.7% decrease from the previous year. These searches made up 39.6% of all United States wireless carrier searches, placing T-Mobile first out of nine carriers.
T-Mobile39.6%
Verizon26.5%
AT&T21.7%
Cricket Wireless4.3%
Mint Mobile2.9%
Xfinity2%
Spectrum1.6%
Google Fi1.1%
Visible0.32%
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Which wireless carriers compete with T-Mobile?
Share of searches by month for T-Mobile, Verizon, AT&T, Cricket Wireless, Mint Mobile. The figures are in the table below the chart.
View monthly share of searches table
| Month | T-Mobile | Verizon | AT&T | Cricket Wireless | Mint Mobile | Xfinity | Spectrum | Google Fi | Visible |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 24.1% | 19.7% | 4.8% | 3.2% | 1.8% | 1.5% | 0.97% | 0.11% |
| Nov 2025 | 43.8% | 24.1% | 19.7% | 4.8% | 3.2% | 1.8% | 1.2% | 1.2% | 0.11% |
| Dec 2025 | 41.6% | 28.1% | 18.8% | 4.6% | 3.1% | 1.7% | 1.1% | 0.92% | 0.12% |
| Jan 2026 | 37.5% | 30.7% | 20.5% | 4.1% | 3.4% | 1.5% | 1.2% | 1% | 0.17% |
| Feb 2026 | 39.1% | 26.2% | 21.4% | 5.2% | 3.5% | 1.9% | 1.3% | 1.1% | 0.26% |
| Mar 2026 | 43.6% | 23.9% | 19.5% | 4.8% | 3.2% | 1.8% | 1.4% | 1.2% | 0.64% |
| Apr 2026 | 38.9% | 26% | 21.3% | 5.2% | 3.5% | 1.9% | 1.6% | 1% | 0.57% |
| May 2026 | 39% | 26.1% | 21.4% | 5.2% | 3.5% | 1.6% | 1.6% | 1% | 0.57% |
| Jun 2026 | 43.9% | 24% | 19.6% | 4.8% | 3.2% | 1.4% | 1.4% | 1.2% | 0.43% |
| Jul 2026 | 43.5% | 23.8% | 19.5% | 4.8% | 3.9% | 1.4% | 1.4% | 1.2% | 0.43% |
| Aug 2026 | 41.3% | 27.6% | 18.5% | 4.5% | 3.7% | 1.4% | 1.4% | 1.4% | 0.33% |
| Sep 2026 | 39.6% | 26.5% | 21.7% | 4.3% | 2.9% | 2% | 1.6% | 1.1% | 0.32% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.6% | 9.1M | 0% | -1.6 points | |
| 2, held 2nd | 26.5% | 6.1M | 0% | -1.1 points | |
| 3, held 3rd | 21.7% | 5M | +22.2% | +3.2 points | |
| 4, held 4th | 4.3% | 1M | 0% | -0.2 points | |
| 5, held 5th | 2.9% | 673K | -18.2% | -0.8 points | |
| 6, moved from 8th to 6th | 2% | 450K | +49.5% | +0.6 pointsmoved from 8th to 6th | |
| 7, held 7th | 1.6% | 368K | +22.3% | +0.2 points | |
| 8, moved from 6th to 8th | 1.1% | 246K | -18.3% | -0.3 pointsmoved from 6th to 8th | |
| 9, held 9th | 0.32% | 74K | 0% | 0 points |
1.
T-Mobile39.6%
Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -1.6 points.
2.
Verizon26.5%
Held 2nd. 6.1M estimated branded searches, 0% vs prior month. Share -1.1 points.
3.
AT&T21.7%
Held 3rd. 5M estimated branded searches, +22.2% vs prior month. Share +3.2 points.
4.3%
Held 4th. 1M estimated branded searches, 0% vs prior month. Share -0.2 points.
2.9%
Held 5th. 673K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
6.
Xfinity2%
Moved from 8th to 6th. 450K estimated branded searches, +49.5% vs prior month. Share +0.6 points.
7.
Spectrum1.6%
Held 7th. 368K estimated branded searches, +22.3% vs prior month. Share +0.2 points.
1.1%
Moved from 6th to 8th. 246K estimated branded searches, -18.3% vs prior month. Share -0.3 points.
9.
Visible0.32%
Held 9th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between T-Mobile and its closest rivals
Every comparison with T-Mobile
8 comparisons
How has branded search demand for T-Mobile changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for T-Mobile in the United States fell from 11.1M to 9.1M.
- Across the 12 months ending September 2026, T-Mobile’s share of searches among wireless carriers in the United States decreased from 43.8% to 39.6%.
- Across the 12 months ending September 2026, T-Mobile’s share of searches among wireless carriers in the United States peaked at 43.9% in June 2026 and was lowest at 37.5% in January 2026.
How did search popularity change for United States wireless carriers in September 2026?
6 changes
In September 2026, Xfinity overtook Google Fi and Spectrum to rank 6th among wireless carriers in the United States, with 2% of the searches.
In September 2026, AT&T gained share of searches among wireless carriers in the United States, from 18.5% to 21.7%.
In September 2026, T-Mobile lost share of searches among wireless carriers in the United States, from 41.3% to 39.6%.
In September 2026, Verizon lost share of searches among wireless carriers in the United States, from 27.6% to 26.5%.
In September 2026, Mint Mobile lost share of searches among wireless carriers in the United States, from 3.7% to 2.9%.
Estimated monthly branded searches for Visible in the United States rose 173.1% over 12 measured months, from 27.1K to 74K in September 2026.
How are T-Mobile’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using T-Mobile’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- t-mobile
Who owns T-Mobile?
T-Mobile is owned by T-Mobile. Brandwave also tracks Mint Mobile, 
Metro by T-Mobile, T-Mobile Home Internet and 
T-Mobile Prepaid, owned by the same company, in the United States.
Do you work for T-Mobile? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is T-Mobile your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.