Spectrum vs T-Mobile:Which is searched more in the United States?
In September 2026, T-Mobile had more branded searches than Spectrum among wireless carriers in the United States. T-Mobile had about 9.1 million branded searches, while Spectrum had 368,000. T-Mobile made up 39.6% of all wireless carrier searches we track, and Spectrum accounted for 1.6%.
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Is Spectrum or T-Mobile more popular in search?
Compare the phone carriers people in the US choose for their mobile plan. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for T-Mobile, Spectrum. The figures are in the table below the chart.
View monthly share of searches table
| Month | T-Mobile | Verizon | AT&T | Cricket Wireless | Mint Mobile | Xfinity | Spectrum | Google Fi | Visible |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 24.1% | 19.7% | 4.8% | 3.2% | 1.8% | 1.5% | 0.97% | 0.11% |
| Nov 2025 | 43.8% | 24.1% | 19.7% | 4.8% | 3.2% | 1.8% | 1.2% | 1.2% | 0.11% |
| Dec 2025 | 41.6% | 28.1% | 18.8% | 4.6% | 3.1% | 1.7% | 1.1% | 0.92% | 0.12% |
| Jan 2026 | 37.5% | 30.7% | 20.5% | 4.1% | 3.4% | 1.5% | 1.2% | 1% | 0.17% |
| Feb 2026 | 39.1% | 26.2% | 21.4% | 5.2% | 3.5% | 1.9% | 1.3% | 1.1% | 0.26% |
| Mar 2026 | 43.6% | 23.9% | 19.5% | 4.8% | 3.2% | 1.8% | 1.4% | 1.2% | 0.64% |
| Apr 2026 | 38.9% | 26% | 21.3% | 5.2% | 3.5% | 1.9% | 1.6% | 1% | 0.57% |
| May 2026 | 39% | 26.1% | 21.4% | 5.2% | 3.5% | 1.6% | 1.6% | 1% | 0.57% |
| Jun 2026 | 43.9% | 24% | 19.6% | 4.8% | 3.2% | 1.4% | 1.4% | 1.2% | 0.43% |
| Jul 2026 | 43.5% | 23.8% | 19.5% | 4.8% | 3.9% | 1.4% | 1.4% | 1.2% | 0.43% |
| Aug 2026 | 41.3% | 27.6% | 18.5% | 4.5% | 3.7% | 1.4% | 1.4% | 1.4% | 0.33% |
| Sep 2026 | 39.6% | 26.5% | 21.7% | 4.3% | 2.9% | 2% | 1.6% | 1.1% | 0.32% |
How has the Spectrum and T-Mobile comparison changed over the last 12 months?
3 findings
- T-Mobile was ahead of Spectrum in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Spectrum’s share of searches among wireless carriers in the United States moved from 1.5% to 1.6%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, T-Mobile’s share of searches among wireless carriers in the United States moved from 43.8% to 39.6%, and its estimated monthly branded searches moved from 11.1M to 9.1M.
How did search popularity change for United States wireless carriers in September 2026?
2 changes
In September 2026, Xfinity overtook Google Fi and Spectrum to rank 6th among wireless carriers in the United States, with 2% of the searches.
In September 2026, T-Mobile lost share of searches among wireless carriers in the United States, from 41.3% to 39.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Spectrum’s and T-Mobile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wireless carriers
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