AT&T vs Google Fi:Which is more popular?
In September 2026, AT&T had more branded searches than Google Fi among wireless carriers in the United States. AT&T had about 5 million branded searches, while Google Fi had 246,000. AT&T made up 21.7% of all wireless carrier searches we track, and Google Fi accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about wireless carriers, AT&T appeared in all five answers and Google Fi in one. AT&T was mentioned before Google Fi in every answer.
Who do people search for more?
AT&T, about 20 searches for every 1 for Google Fi
Who does AI mention more?
AT&T, mentioned in every answer we collected
Who does AI recommend more?
AT&T, named ahead of Google Fi in every answer
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Top wireless carriers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AT&T appeared in all five answers. Google Fi was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. AT&T was listed before Google Fi in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Verizon1st
T-Mobile2nd- AT&T3rd
Visible4th
Mint Mobile5th
Cricket Wireless6th
Xfinity7th
Google Fi8th
Spectrum9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- T-Mobile5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Verizon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AT&T5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cricket Wireless4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mint Mobile4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Visible4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Xfinity1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spectrum1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Google Fi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wireless carriers
5 answers
Asked ChatGPT
“What's the best cell phone carrier in the US?”
Asked ChatGPT
“Which US phone carrier has the best coverage?”
Asked ChatGPT
“What are the main cell phone carriers in the US?”
Searched Google, AI Overview
“cell phone carriers”
Searched Google, AI Overview
“wireless carrier”
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Is AT&T or Google Fi more popular in search?
This chart shows how often people search Google for AT&T and Google Fi by name. Each line represents a brand's share of searches for all nine wireless carriers we track, month by month, from searches in United States.
Share of searches by month for AT&T, Google Fi. The figures are in the table below the chart.
View monthly share of searches table
| Month | T-Mobile | Verizon | AT&T | Cricket Wireless | Mint Mobile | Xfinity | Spectrum | Google Fi | Visible |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 24.1% | 19.7% | 4.8% | 3.2% | 1.8% | 1.5% | 0.97% | 0.11% |
| Nov 2025 | 43.8% | 24.1% | 19.7% | 4.8% | 3.2% | 1.8% | 1.2% | 1.2% | 0.11% |
| Dec 2025 | 41.6% | 28.1% | 18.8% | 4.6% | 3.1% | 1.7% | 1.1% | 0.92% | 0.12% |
| Jan 2026 | 37.5% | 30.7% | 20.5% | 4.1% | 3.4% | 1.5% | 1.2% | 1% | 0.17% |
| Feb 2026 | 39.1% | 26.2% | 21.4% | 5.2% | 3.5% | 1.9% | 1.3% | 1.1% | 0.26% |
| Mar 2026 | 43.6% | 23.9% | 19.5% | 4.8% | 3.2% | 1.8% | 1.4% | 1.2% | 0.64% |
| Apr 2026 | 38.9% | 26% | 21.3% | 5.2% | 3.5% | 1.9% | 1.6% | 1% | 0.57% |
| May 2026 | 39% | 26.1% | 21.4% | 5.2% | 3.5% | 1.6% | 1.6% | 1% | 0.57% |
| Jun 2026 | 43.9% | 24% | 19.6% | 4.8% | 3.2% | 1.4% | 1.4% | 1.2% | 0.43% |
| Jul 2026 | 43.5% | 23.8% | 19.5% | 4.8% | 3.9% | 1.4% | 1.4% | 1.2% | 0.43% |
| Aug 2026 | 41.3% | 27.6% | 18.5% | 4.5% | 3.7% | 1.4% | 1.4% | 1.4% | 0.33% |
| Sep 2026 | 39.6% | 26.5% | 21.7% | 4.3% | 2.9% | 2% | 1.6% | 1.1% | 0.32% |
How has the AT&T and Google Fi comparison changed over the last 12 months?
3 findings
- AT&T was ahead of Google Fi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AT&T’s share of searches among wireless carriers in the United States moved from 19.7% to 21.7%, and its estimated monthly branded searches held steady at 5M.
- Across the 12 months ending September 2026, Google Fi’s share of searches among wireless carriers in the United States moved from 0.97% to 1.1%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for United States wireless carriers in September 2026?
2 changes
In September 2026, Xfinity overtook Google Fi and Spectrum to rank 6th among wireless carriers in the United States, with 2% of the searches.
In September 2026, AT&T gained share of searches among wireless carriers in the United States, from 18.5% to 21.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AT&T’s and Google Fi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wireless carriers
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