Brandwave

How popular isGoogle Fi?

In September 2026, people searched for Google Fi by name about 246,000 times in United States, about the same as the previous year. These searches made up 3.2% of all United States prepaid phone carrier searches, placing Google Fi ninth out of 12 carriers. When we asked both ChatGPT and Google AI Overviews about prepaid phone carriers, Google Fi did not appear in any of the answers.

Search and AI answers in September 2026

Google Fi is the ninth most searched of 12 competitors and not listed in any AI answer.

  1. Boost MobileShare of searches 19.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Metro by T-MobileShare of searches 16%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Straight TalkShare of searches 16%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  4. Cricket WirelessShare of searches 13.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. Google FiShare of searches 3.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+7 more

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Top prepaid phone carriers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Fi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mint Mobile1st
  2. US Mobile2nd
  3. Visible3rd
  4. T-Mobile Prepaid4th
  5. Total Wireless5th
  6. Tello6th
  7. Cricket Wireless7th
  8. +2 more
  9. Metro by T-Mobile–
  10. Consumer Cellular–
  11. Google Fi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mint Mobile5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Visible5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • US Mobile3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • T-Mobile Prepaid3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Straight Talk1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cricket Wireless1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Total Wireless1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tello1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boost Mobile0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Fi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about prepaid phone carriers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which prepaid phone carriers compete with Google Fi?

Google Fi against prepaid phone carriers in United States, by month

Share of searches by month for Boost Mobile, Metro by T-Mobile, Straight Talk, Cricket Wireless, Consumer Cellular, Mint Mobile, Total Wireless, US Mobile, Google Fi. The figures are in the table below the chart.

View monthly share of searches table
MonthBoost MobileMetro by T-MobileStraight TalkCricket WirelessConsumer CellularMint MobileTotal WirelessUS MobileGoogle FiT-Mobile PrepaidTelloVisible
Oct 202524.4%16.3%16.3%13.3%7.3%8.9%6%2.7%2.7%1.2%0.66%0.29%
Nov 202525.2%13.7%16.9%13.7%6.2%9.3%6.2%3.4%3.4%1%0.68%0.31%
Dec 202525.2%13.7%16.8%13.7%6.2%9.2%7.6%2.8%2.8%1%0.68%0.37%
Jan 202623.2%15.5%15.5%12.7%7%10.4%7%3.1%3.1%1.1%0.77%0.51%
Feb 202624%16%16%13.1%7.2%8.8%7.2%2.2%2.6%1.2%0.8%0.65%
Mar 202626.9%14.6%14.6%12%8.1%8.1%6.6%2.4%2.9%1.3%0.89%1.6%
Apr 202623.7%15.8%15.8%12.9%7.1%8.7%7.1%2.6%2.6%1.4%0.78%1.4%
May 202623.5%15.7%15.7%12.8%7.1%8.6%7.1%3.2%2.6%1.4%0.95%1.4%
Jun 202622.6%18.5%15.1%12.3%6.8%8.3%6.8%3%3%1.4%1.1%1.1%
Jul 202621.7%17.8%14.5%11.9%8%9.8%6.5%3.6%2.9%1.3%1.1%1.1%
Aug 202621.4%17.6%14.3%11.7%7.9%9.6%6.4%4.3%3.5%1.3%1.1%0.87%
Sep 202619.6%16%16%13.1%8.8%8.8%7.2%3.9%3.2%1.4%0.97%0.97%

  1. 1.Boost Mobile

    19.6%

    Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share -1.8 points.

  2. 2.Metro by T-Mobile

    16%

    Held 2nd. 1.2M estimated branded searches, -18.7% vs prior month. Share -1.6 points.

  3. 3.Straight Talk

    16%

    Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share +1.7 points.

  4. 4.Cricket Wireless

    13.1%

    Held 4th. 1M estimated branded searches, 0% vs prior month. Share +1.4 points.

  5. 5.Consumer Cellular

    8.8%

    Moved from 6th to 5th. 673K estimated branded searches, 0% vs prior month. Share +0.9 points.

  6. 6.Mint Mobile

    8.8%

    Moved from 5th to 6th. 673K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  7. 7.Total Wireless

    7.2%

    Held 7th. 550K estimated branded searches, 0% vs prior month. Share +0.8 points.

  8. 8.US Mobile

    3.9%

    Held 8th. 301K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  9. 9.Google Fi

    3.2%

    Held 9th. 246K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

  10. 10.T-Mobile Prepaid

    1.4%

    Held 10th. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.

  11. 11.Tello

    0.97%

    Held 11th. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  12. 12.Visible

    0.97%

    Held 12th. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Google Fi and its closest rivals

Every comparison with Google Fi

11 comparisons

How has branded search demand for Google Fi changed in United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Fi in United States held steady at 246K.
  • Across the 12 months ending September 2026, Google Fi’s share of searches among prepaid phone carriers in United States increased from 2.7% to 3.2%.
  • Across the 12 months ending September 2026, Google Fi fell from 8th to 9th among prepaid phone carriers in United States.

How did search popularity change for United States prepaid phone carriers in September 2026?

6 changes

  1. In September 2026, Consumer Cellular overtook Mint Mobile to rank 5th among prepaid phone carriers in United States, with 8.8% of the searches.

  2. In September 2026, Straight Talk gained share of searches among prepaid phone carriers in United States, from 14.3% to 16%.

  3. In September 2026, Cricket Wireless gained share of searches among prepaid phone carriers in United States, from 11.7% to 13.1%.

  4. In September 2026, Total Wireless gained share of searches among prepaid phone carriers in United States, from 6.4% to 7.2%.

  5. In September 2026, Boost Mobile lost share of searches among prepaid phone carriers in United States, from 21.4% to 19.6%.

  6. In September 2026, Metro by T-Mobile lost share of searches among prepaid phone carriers in United States, from 17.6% to 16%.

How are Google Fi’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Google Fi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google fi

How the Brand Demand Index is measured

Who owns Google Fi?

Google Fi is owned by Google. Brandwave also tracks Google Fiber and YouTube TV, owned by the same company, in United States.

Do you work for Google Fi? To request corrections or removal please contact us via our support page and we will be happy to assist.

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