Brandwave

Google Fi vs Total Wireless:Which is more popular?

In September 2026, Total Wireless had more branded searches than Google Fi among prepaid phone carriers in the United States. Total Wireless had about 550,000 branded searches, while Google Fi had 246,000. Total Wireless made up 7.2% of all prepaid phone carrier searches we track, and Google Fi accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about prepaid phone carriers, Total Wireless appeared in one of the five answers and Google Fi in none.

Among prepaid phone carriers in the United States in September 2026

Who do people search for more?

Total Wireless, about 2 searches for every 1 for Google Fi

Total Wireless 550K searchesGoogle Fi 246K searches

Who does AI mention more?

Total Wireless, mentioned in 1 of 5 answers, Google Fi in 0

Total Wireless in 1 of 5Google Fi in 0 of 5

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Top prepaid phone carriers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Total Wireless was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Google Fi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mint Mobile1st
  2. US Mobile2nd
  3. Visible3rd
  4. T-Mobile Prepaid4th
  5. Total Wireless5th
  6. Tello6th
  7. Cricket Wireless7th
  8. Straight Talk8th
  9. Boost Mobile–
  10. +2 more
  11. Google Fi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mint Mobile5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Visible5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • US Mobile3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • T-Mobile Prepaid3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Straight Talk1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cricket Wireless1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Total Wireless1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tello1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boost Mobile0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Fi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about prepaid phone carriers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Google Fi or Total Wireless more popular in search?

This chart shows how often people search Google for Google Fi and Total Wireless by name. Each line represents a brand's share of searches for all 12 prepaid phone carriers we track, month by month, from searches in United States.

Google Fi and Total Wireless among prepaid phone carriers in the United States, by month

Share of searches by month for Total Wireless, Google Fi. The figures are in the table below the chart.

View monthly share of searches table
MonthBoost MobileMetro by T-MobileStraight TalkCricket WirelessConsumer CellularMint MobileTotal WirelessUS MobileGoogle FiT-Mobile PrepaidTelloVisible
Oct 202524.4%16.3%16.3%13.3%7.3%8.9%6%2.7%2.7%1.2%0.66%0.29%
Nov 202525.2%13.7%16.9%13.7%6.2%9.3%6.2%3.4%3.4%1%0.68%0.31%
Dec 202525.2%13.7%16.8%13.7%6.2%9.2%7.6%2.8%2.8%1%0.68%0.37%
Jan 202623.2%15.5%15.5%12.7%7%10.4%7%3.1%3.1%1.1%0.77%0.51%
Feb 202624%16%16%13.1%7.2%8.8%7.2%2.2%2.6%1.2%0.8%0.65%
Mar 202626.9%14.6%14.6%12%8.1%8.1%6.6%2.4%2.9%1.3%0.89%1.6%
Apr 202623.7%15.8%15.8%12.9%7.1%8.7%7.1%2.6%2.6%1.4%0.78%1.4%
May 202623.5%15.7%15.7%12.8%7.1%8.6%7.1%3.2%2.6%1.4%0.95%1.4%
Jun 202622.6%18.5%15.1%12.3%6.8%8.3%6.8%3%3%1.4%1.1%1.1%
Jul 202621.7%17.8%14.5%11.9%8%9.8%6.5%3.6%2.9%1.3%1.1%1.1%
Aug 202621.4%17.6%14.3%11.7%7.9%9.6%6.4%4.3%3.5%1.3%1.1%0.87%
Sep 202619.6%16%16%13.1%8.8%8.8%7.2%3.9%3.2%1.4%0.97%0.97%

How has the Google Fi and Total Wireless comparison changed over the last 12 months?

3 findings

How did search popularity change for United States prepaid phone carriers in September 2026?

1 change

  1. In September 2026, Total Wireless gained share of searches among prepaid phone carriers in the United States, from 6.4% to 7.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Google Fi’s and Total Wireless’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Fi

1 branded search term

  • google fi

Total Wireless

1 branded search term

  • total wireless

How the Brand Demand Index is measured

Other head-to-heads among prepaid phone carriers

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