How popular isYouTube TV?
In September 2026, people searched for YouTube TV by name about 7.5 million times in United States, about the same as the previous year. These searches made up 70.9% of all United States live TV streaming services in the U searches, placing YouTube TV first out of six brands. When we asked both ChatGPT and Google AI Overviews about live TV streaming services in the US, YouTube TV appeared in all answers and was the most recommended of the six.
YouTube TV is the most searched of 6 competitors and the most recommended in AI answers.
YouTube TVShare of searches 70.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
FuboShare of searches 14.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
Sling TVShare of searches 6.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
HuluShare of searches 4.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
DIRECTV STREAMShare of searches 2.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top live TV streaming services in the US in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, YouTube TV appeared in all five answers. YouTube TV is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- YouTube TV1st
- Sling TV2nd
- Hulu3rd
Philo4th- Fubo5th
- DIRECTV STREAM6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- YouTube TV5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sling TV5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Philo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fubo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hulu4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DIRECTV STREAM2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about live TV streaming services in the US
5 answers
Asked ChatGPT
“Which live TV streaming service should I get in the US?”
Asked ChatGPT
“What are the best live TV streaming services in the US?”
Asked ChatGPT
“What's the cheapest live TV streaming service in the US with sports?”
Searched Google, AI Overview
“live tv streaming”
Searched Google, AI Overview
“cable alternatives”
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which live TV streaming services in the US compete with YouTube TV?
Share of searches by month for YouTube TV, Fubo, Sling TV, Hulu, DIRECTV STREAM. The figures are in the table below the chart.
View monthly share of searches table
| Month | YouTube TV | Fubo | Sling TV | Hulu | DIRECTV STREAM | Philo |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.8% | 14.6% | 9.8% | 9.8% | 3.6% | 2.5% |
| Nov 2025 | 51.9% | 19% | 10.4% | 12.7% | 3.8% | 2.1% |
| Dec 2025 | 59.4% | 14.5% | 9.8% | 9.8% | 3.6% | 3% |
| Jan 2026 | 59% | 17.6% | 9.6% | 7.9% | 2.9% | 3% |
| Feb 2026 | 67.7% | 11.1% | 7.4% | 7.4% | 3.3% | 2.9% |
| Mar 2026 | 58.8% | 14.3% | 6.5% | 14.3% | 3.5% | 2.5% |
| Apr 2026 | 63.2% | 15.5% | 8.5% | 5.7% | 3.8% | 3.3% |
| May 2026 | 67.3% | 13.5% | 7.4% | 5% | 3.3% | 3.5% |
| Jun 2026 | 65.4% | 19.5% | 5.9% | 3.9% | 2.6% | 2.7% |
| Jul 2026 | 64% | 19.1% | 5.8% | 4.7% | 3.1% | 3.4% |
| Aug 2026 | 64.7% | 15.8% | 7.1% | 5.8% | 3.2% | 3.4% |
| Sep 2026 | 70.9% | 14.2% | 6.4% | 4.3% | 2.3% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.9% | 7.5M | +82.9% | +6.2 points | |
| 2, held 2nd | 14.2% | 1.5M | +50% | -1.6 points | |
| 3, held 3rd | 6.4% | 673K | +49.6% | -0.7 points | |
| 4, held 4th | 4.3% | 450K | +22.3% | -1.6 points | |
| 5, moved from 6th to 5th | 2.3% | 246K | +22.4% | -0.8 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.9% | 206K | -4.2% | -1.4 pointsmoved from 5th to 6th |
70.9%
Held 1st. 7.5M estimated branded searches, +82.9% vs prior month. Share +6.2 points.
2.
Fubo14.2%
Held 2nd. 1.5M estimated branded searches, +50% vs prior month. Share -1.6 points.
3.
Sling TV6.4%
Held 3rd. 673K estimated branded searches, +49.6% vs prior month. Share -0.7 points.
4.
Hulu4.3%
Held 4th. 450K estimated branded searches, +22.3% vs prior month. Share -1.6 points.
2.3%
Moved from 6th to 5th. 246K estimated branded searches, +22.4% vs prior month. Share -0.8 points.
6.
Philo1.9%
Moved from 5th to 6th. 206K estimated branded searches, -4.2% vs prior month. Share -1.4 points.
Compare popularity between YouTube TV and its closest rivals
Every comparison with YouTube TV
5 comparisons
How has branded search demand for YouTube TV changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for YouTube TV in United States held steady at 7.5M.
- Across the 12 months ending September 2026, YouTube TV’s share of searches among live TV streaming services in the US in United States increased from 59.8% to 70.9%.
- Across the 12 months ending September 2026, YouTube TV’s share of searches among live TV streaming services in the US in United States peaked at 70.9% in September 2026 and was lowest at 51.9% in November 2025.
How did search popularity change for United States live TV streaming services in the US in September 2026?
6 changes
In September 2026, YouTube TV gained share of searches among live TV streaming services in the US in United States, from 64.7% to 70.9%.
In September 2026, Fubo lost share of searches among live TV streaming services in the US in United States, from 15.8% to 14.2%.
In September 2026, Hulu lost share of searches among live TV streaming services in the US in United States, from 5.8% to 4.3%.
In September 2026, Philo lost share of searches among live TV streaming services in the US in United States, from 3.4% to 1.9%.
In September 2026, DIRECTV STREAM lost share of searches among live TV streaming services in the US in United States, from 3.2% to 2.3%.
In September 2026, Sling TV lost share of searches among live TV streaming services in the US in United States, from 7.1% to 6.4%.
How are YouTube TV’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using YouTube TV’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- youtube tv
Who owns YouTube TV?
YouTube TV is owned by 
Google. Brandwave also tracks 
Google Fi and 
Google Fiber, owned by the same company, in United States.
Do you work for YouTube TV? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is YouTube TV your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.