How popular isSling TV?
In September 2026, people searched for Sling TV by name about 673,000 times in the United States, a 44.8% decrease from the previous year. These searches made up 6.4% of all United States live TV streaming service searches, placing Sling TV third out of six services. When we asked both ChatGPT and Google AI Overviews about live TV streaming services, Sling TV appeared in all answers and was the second most recommended of the six.
Sling TV is the third most searched of 6 competitors and the second most recommended in AI answers.
YouTube TVShare of searches 70.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
FuboShare of searches 14.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
Sling TVShare of searches 6.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
HuluShare of searches 4.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
DIRECTV STREAMShare of searches 2.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top live TV streaming services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sling TV appeared in all five answers. Sling TV is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- YouTube TV1st
- Sling TV2nd
- Hulu3rd
Philo4th- Fubo5th
- DIRECTV STREAM6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- YouTube TV5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sling TV5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Philo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fubo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hulu4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DIRECTV STREAM2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about live TV streaming services
5 answers
Asked ChatGPT
“Which live TV streaming service should I get in the US?”
Asked ChatGPT
“What are the best live TV streaming services in the US?”
Asked ChatGPT
“What's the cheapest live TV streaming service in the US with sports?”
Searched Google, AI Overview
“live tv streaming”
Searched Google, AI Overview
“cable alternatives”
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which live TV streaming services compete with Sling TV?
Share of searches by month for YouTube TV, Fubo, Sling TV, Hulu, DIRECTV STREAM. The figures are in the table below the chart.
View monthly share of searches table
| Month | YouTube TV | Fubo | Sling TV | Hulu | DIRECTV STREAM | Philo |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.8% | 14.6% | 9.8% | 9.8% | 3.6% | 2.5% |
| Nov 2025 | 51.9% | 19% | 10.4% | 12.7% | 3.8% | 2.1% |
| Dec 2025 | 59.4% | 14.5% | 9.8% | 9.8% | 3.6% | 3% |
| Jan 2026 | 59% | 17.6% | 9.6% | 7.9% | 2.9% | 3% |
| Feb 2026 | 67.7% | 11.1% | 7.4% | 7.4% | 3.3% | 2.9% |
| Mar 2026 | 58.8% | 14.3% | 6.5% | 14.3% | 3.5% | 2.5% |
| Apr 2026 | 63.2% | 15.5% | 8.5% | 5.7% | 3.8% | 3.3% |
| May 2026 | 67.3% | 13.5% | 7.4% | 5% | 3.3% | 3.5% |
| Jun 2026 | 65.4% | 19.5% | 5.9% | 3.9% | 2.6% | 2.7% |
| Jul 2026 | 64% | 19.1% | 5.8% | 4.7% | 3.1% | 3.4% |
| Aug 2026 | 64.7% | 15.8% | 7.1% | 5.8% | 3.2% | 3.4% |
| Sep 2026 | 70.9% | 14.2% | 6.4% | 4.3% | 2.3% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.9% | 7.5M | +82.9% | +6.2 points | |
| 2, held 2nd | 14.2% | 1.5M | +50% | -1.6 points | |
| 3, held 3rd | 6.4% | 673K | +49.6% | -0.7 points | |
| 4, held 4th | 4.3% | 450K | +22.3% | -1.6 points | |
| 5, moved from 6th to 5th | 2.3% | 246K | +22.4% | -0.8 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.9% | 206K | -4.2% | -1.4 pointsmoved from 5th to 6th |
70.9%
Held 1st. 7.5M estimated branded searches, +82.9% vs prior month. Share +6.2 points.
2.
Fubo14.2%
Held 2nd. 1.5M estimated branded searches, +50% vs prior month. Share -1.6 points.
3.
Sling TV6.4%
Held 3rd. 673K estimated branded searches, +49.6% vs prior month. Share -0.7 points.
4.
Hulu4.3%
Held 4th. 450K estimated branded searches, +22.3% vs prior month. Share -1.6 points.
2.3%
Moved from 6th to 5th. 246K estimated branded searches, +22.4% vs prior month. Share -0.8 points.
6.
Philo1.9%
Moved from 5th to 6th. 206K estimated branded searches, -4.2% vs prior month. Share -1.4 points.
Compare popularity between Sling TV and its closest rivals
Every comparison with Sling TV
5 comparisons
How has branded search demand for Sling TV changed in the United States over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sling TV in the United States fell from 1.2M to 673K.
- Across the 12 months ending September 2026, Sling TV’s share of searches among live TV streaming services in the United States decreased from 9.8% to 6.4%.
- Across the 12 months ending September 2026, Sling TV’s share of searches among live TV streaming services in the United States peaked at 10.4% in November 2025 and was lowest at 5.8% in July 2026.
- Across the 12 months ending September 2026, Sling TV rose from 4th to 3rd among live TV streaming services in the United States.
How did search popularity change for United States live TV streaming services in September 2026?
6 changes
In September 2026, YouTube TV gained share of searches among live TV streaming services in the United States, from 64.7% to 70.9%.
In September 2026, Fubo lost share of searches among live TV streaming services in the United States, from 15.8% to 14.2%.
In September 2026, Hulu lost share of searches among live TV streaming services in the United States, from 5.8% to 4.3%.
In September 2026, Philo lost share of searches among live TV streaming services in the United States, from 3.4% to 1.9%.
In September 2026, DIRECTV STREAM lost share of searches among live TV streaming services in the United States, from 3.2% to 2.3%.
In September 2026, Sling TV lost share of searches among live TV streaming services in the United States, from 7.1% to 6.4%.
How are Sling TV’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Sling TV’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sling tv
Who owns Sling TV?
Sling TV is owned by EchoStar. Brandwave also tracks 
Boost Mobile, owned by the same company, in the United States.
Do you work for Sling TV? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Sling TV your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.