Spectrum vs Visible:Which is more popular?
In September 2026, Spectrum had more branded searches than Visible among wireless carriers in the United States. Spectrum had about 368,000 branded searches, while Visible had 74,000. Spectrum made up 1.6% of all wireless carrier searches we track, and Visible accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about wireless carriers, Visible appeared in four of the five answers and Spectrum in one. Visible was mentioned before Spectrum in every answer that named either.
Who do people search for more?
Spectrum, about 5 searches for every 1 for Visible
Who does AI mention more?
Visible, mentioned in 4 of 5 answers, Spectrum in 1
Who does AI recommend more?
Visible, named ahead of Spectrum in 4 of 4 answers
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Top wireless carriers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Visible was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Spectrum was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Visible was listed before Spectrum in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Verizon1st
T-Mobile2nd
AT&T3rd- Visible4th
Mint Mobile5th
Cricket Wireless6th
Xfinity7th
Google Fi8th- Spectrum9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- T-Mobile5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Verizon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AT&T5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cricket Wireless4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mint Mobile4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Visible4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Xfinity1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spectrum1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Google Fi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wireless carriers
5 answers
Asked ChatGPT
“What's the best cell phone carrier in the US?”
Asked ChatGPT
“Which US phone carrier has the best coverage?”
Asked ChatGPT
“What are the main cell phone carriers in the US?”
Searched Google, AI Overview
“cell phone carriers”
Searched Google, AI Overview
“wireless carrier”
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Is Spectrum or Visible more popular in search?
This chart shows how often people search Google for Spectrum and Visible by name. Each line represents a brand's share of searches for all nine wireless carriers we track, month by month, from searches in United States.
Share of searches by month for Spectrum, Visible. The figures are in the table below the chart.
View monthly share of searches table
| Month | T-Mobile | Verizon | AT&T | Cricket Wireless | Mint Mobile | Xfinity | Spectrum | Google Fi | Visible |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 24.1% | 19.7% | 4.8% | 3.2% | 1.8% | 1.5% | 0.97% | 0.11% |
| Nov 2025 | 43.8% | 24.1% | 19.7% | 4.8% | 3.2% | 1.8% | 1.2% | 1.2% | 0.11% |
| Dec 2025 | 41.6% | 28.1% | 18.8% | 4.6% | 3.1% | 1.7% | 1.1% | 0.92% | 0.12% |
| Jan 2026 | 37.5% | 30.7% | 20.5% | 4.1% | 3.4% | 1.5% | 1.2% | 1% | 0.17% |
| Feb 2026 | 39.1% | 26.2% | 21.4% | 5.2% | 3.5% | 1.9% | 1.3% | 1.1% | 0.26% |
| Mar 2026 | 43.6% | 23.9% | 19.5% | 4.8% | 3.2% | 1.8% | 1.4% | 1.2% | 0.64% |
| Apr 2026 | 38.9% | 26% | 21.3% | 5.2% | 3.5% | 1.9% | 1.6% | 1% | 0.57% |
| May 2026 | 39% | 26.1% | 21.4% | 5.2% | 3.5% | 1.6% | 1.6% | 1% | 0.57% |
| Jun 2026 | 43.9% | 24% | 19.6% | 4.8% | 3.2% | 1.4% | 1.4% | 1.2% | 0.43% |
| Jul 2026 | 43.5% | 23.8% | 19.5% | 4.8% | 3.9% | 1.4% | 1.4% | 1.2% | 0.43% |
| Aug 2026 | 41.3% | 27.6% | 18.5% | 4.5% | 3.7% | 1.4% | 1.4% | 1.4% | 0.33% |
| Sep 2026 | 39.6% | 26.5% | 21.7% | 4.3% | 2.9% | 2% | 1.6% | 1.1% | 0.32% |
How has the Spectrum and Visible comparison changed over the last 12 months?
3 findings
- Spectrum was ahead of Visible in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Spectrum’s share of searches among wireless carriers in the United States moved from 1.5% to 1.6%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Visible’s share of searches among wireless carriers in the United States moved from 0.11% to 0.32%, and its estimated monthly branded searches moved from 27.1K to 74K.
How did search popularity change for United States wireless carriers in September 2026?
2 changes
In September 2026, Xfinity overtook Google Fi and Spectrum to rank 6th among wireless carriers in the United States, with 2% of the searches.
Estimated monthly branded searches for Visible in the United States rose 173.1% over 12 measured months, from 27.1K to 74K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Spectrum’s and Visible’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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