Google Fiber vs Spectrum:Which is searched more in the United States?
In September 2026, Spectrum had more branded searches than Google Fiber among internet providers in the United States. Spectrum had about 550,000 branded searches, while Google Fiber had 165,000. Spectrum made up 12.7% of all internet provider searches we track, and Google Fiber accounted for 3.8%.
Follow Google Fiber vs Spectrum and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Google Fiber or Spectrum more popular in search?
Compare the companies that provide home internet by cable, fiber, 5G and satellite. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Spectrum, Google Fiber. The figures are in the table below the chart.
View monthly share of searches table
| Month | Starlink | AT&T Fiber | Spectrum | T-Mobile Home Internet | Frontier | Verizon Fios | Xfinity | Google Fiber | Cox | Optimum |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.3% | 15.2% | 13.6% | 13.6% | 9.8% | 9.1% | 6.1% | 5% | 4.1% | 3.3% |
| Nov 2025 | 25.6% | 13.6% | 11.5% | 14.1% | 8.4% | 9.4% | 6.3% | 4.2% | 3.5% | 3.5% |
| Dec 2025 | 22.8% | 14% | 12.5% | 12.5% | 9.1% | 10.2% | 6.8% | 4.6% | 3.7% | 3.7% |
| Jan 2026 | 24.7% | 11.5% | 13.6% | 13.6% | 9.9% | 9.1% | 6.1% | 5% | 3.3% | 3.3% |
| Feb 2026 | 27.4% | 11.9% | 12.3% | 12.3% | 9.1% | 8.2% | 6.7% | 4.5% | 3.7% | 3.7% |
| Mar 2026 | 28.6% | 12.5% | 12.9% | 12.9% | 9.4% | 7% | 5.8% | 4.7% | 3.2% | 3.2% |
| Apr 2026 | 29.7% | 13% | 11% | 13.4% | 8.1% | 7.3% | 6% | 4.9% | 3.3% | 3.3% |
| May 2026 | 29.7% | 13% | 11% | 13.4% | 8.1% | 7.3% | 6% | 4.9% | 3.3% | 3.3% |
| Jun 2026 | 29% | 13.5% | 10.7% | 13.1% | 7.9% | 8.7% | 5.8% | 4.8% | 3.2% | 3.2% |
| Jul 2026 | 28.4% | 13.3% | 12.8% | 12.8% | 8% | 8.6% | 5.7% | 4.7% | 2.6% | 3.1% |
| Aug 2026 | 28.3% | 13.2% | 12.8% | 12.8% | 7.8% | 8.5% | 5.7% | 4.7% | 3.1% | 3.1% |
| Sep 2026 | 28.1% | 17.3% | 12.7% | 10.4% | 7.6% | 6.9% | 6.9% | 3.8% | 3.1% | 3.1% |
How has the Google Fiber and Spectrum comparison changed over the last 12 months?
3 findings
- Spectrum was ahead of Google Fiber in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Fiber’s share of searches among internet providers in the United States moved from 5% to 3.8%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Spectrum’s share of searches among internet providers in the United States moved from 13.6% to 12.7%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for United States internet providers in September 2026?
1 change
In September 2026, Google Fiber lost share of searches among internet providers in the United States, from 4.7% to 3.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Google Fiber’s and Spectrum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Fiber
1 branded search term
- google fiber
Spectrum
1 branded search term
- spectrum internet
Other head-to-heads among internet providers
Starlink vs AT&T Fiber: compare search popularity- Starlink vs Spectrum: compare search popularity
Starlink vs T-Mobile Home Internet: compare search popularity
Starlink vs Frontier: compare search popularity- AT&T Fiber vs Spectrum: compare search popularity
- AT&T Fiber vs T-Mobile Home Internet: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.