Brandwave

How popular isDIRECTV in search?

In September 2026, people searched for DIRECTV by name about 1 million times in the United States, an 18% decrease from the previous year. These searches made up 61.7% of all United States TV provider searches, placing DIRECTV first out of six providers.

Share of searches, September 2026
  1. DIRECTV61.7%
  2. Spectrum18.6%
  3. DISH16.8%
  4. Verizon Fios1.3%
  5. Xfinity1.1%
  6. Optimum0.5%
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Which TV providers compete with DIRECTV?

DIRECTV against TV providers in the United States, by month

Share of searches by month for DIRECTV, Spectrum, DISH. The figures are in the table below the chart.

View monthly share of searches table
MonthDIRECTVSpectrumDISHVerizon FiosXfinityOptimum
Oct 202561.9%18.7%16.6%1.5%0.92%0.41%
Nov 202564%15.8%17.2%1.4%1.2%0.42%
Dec 202564%15.7%17.5%1.2%1.2%0.42%
Jan 202666.2%13.3%17.8%1.1%1.2%0.36%
Feb 202666%13.3%17.7%1.1%1.5%0.44%
Mar 202666.2%13.3%17.8%1.1%1.2%0.36%
Apr 202664.1%15.8%17.5%1.2%1.2%0.35%
May 202666.4%13.3%17.8%1.1%0.98%0.36%
Jun 202665.6%16.2%14.7%1.3%1.8%0.44%
Jul 202664.1%15.8%17.5%1.3%0.95%0.42%
Aug 202666.3%13.3%18.1%0.9%0.98%0.36%
Sep 202661.7%18.6%16.8%1.3%1.1%0.5%

  1. 1.DIRECTV

    61.7%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -4.7 points.

  2. 2.Spectrum

    18.6%

    Moved from 3rd to 2nd. 301K estimated branded searches, +49.8% vs prior month. Share +5.2 points.

  3. 3.DISH

    16.8%

    Moved from 2nd to 3rd. 273K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Verizon Fios

    1.3%

    Moved from 5th to 4th. 21.4K estimated branded searches, +58.5% vs prior month. Share +0.4 points.

  5. 5.Xfinity

    1.1%

    Moved from 4th to 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  6. 6.Optimum

    0.5%

    Held 6th. 8.1K estimated branded searches, +50% vs prior month. Share +0.1 points.

Compare search popularity between DIRECTV and its closest rivals

Every comparison with DIRECTV

5 comparisons

How has branded search demand for DIRECTV changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for DIRECTV in the United States fell from 1.2M to 1M.
  • Across the 12 months ending September 2026, DIRECTV’s share of searches among TV providers in the United States peaked at 66.4% in May 2026 and was lowest at 61.7% in September 2026.

How did search popularity change for United States TV providers in September 2026?

5 changes

  1. In September 2026, Spectrum overtook DISH to rank 2nd among TV providers in the United States, with 18.6% of the searches.

  2. In September 2026, DIRECTV lost share of searches among TV providers in the United States, from 66.3% to 61.7%.

  3. In September 2026, DISH lost share of searches among TV providers in the United States, from 18.1% to 16.8%.

  4. In September 2026, Verizon Fios rose from 5th to 4th among TV providers in the United States.

  5. In September 2026, Xfinity fell from 4th to 5th among TV providers in the United States.

How are DIRECTV’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using DIRECTV’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • directv

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How the Brand Demand Index is measured

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