DIRECTV vs Verizon Fios:Which is searched more in the United States?
In September 2026, DIRECTV had more branded searches than Verizon Fios among TV providers in the United States. DIRECTV had about 1 million branded searches, while Verizon Fios had 21,400. DIRECTV made up 61.7% of all TV provider searches we track, and Verizon Fios accounted for 1.3%.
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Is DIRECTV or Verizon Fios more popular in search?
Compare the cable and satellite TV providers people in the US subscribe to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for DIRECTV, Verizon Fios. The figures are in the table below the chart.
View monthly share of searches table
| Month | DIRECTV | Spectrum | DISH | Verizon Fios | Xfinity | Optimum |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.9% | 18.7% | 16.6% | 1.5% | 0.92% | 0.41% |
| Nov 2025 | 64% | 15.8% | 17.2% | 1.4% | 1.2% | 0.42% |
| Dec 2025 | 64% | 15.7% | 17.5% | 1.2% | 1.2% | 0.42% |
| Jan 2026 | 66.2% | 13.3% | 17.8% | 1.1% | 1.2% | 0.36% |
| Feb 2026 | 66% | 13.3% | 17.7% | 1.1% | 1.5% | 0.44% |
| Mar 2026 | 66.2% | 13.3% | 17.8% | 1.1% | 1.2% | 0.36% |
| Apr 2026 | 64.1% | 15.8% | 17.5% | 1.2% | 1.2% | 0.35% |
| May 2026 | 66.4% | 13.3% | 17.8% | 1.1% | 0.98% | 0.36% |
| Jun 2026 | 65.6% | 16.2% | 14.7% | 1.3% | 1.8% | 0.44% |
| Jul 2026 | 64.1% | 15.8% | 17.5% | 1.3% | 0.95% | 0.42% |
| Aug 2026 | 66.3% | 13.3% | 18.1% | 0.9% | 0.98% | 0.36% |
| Sep 2026 | 61.7% | 18.6% | 16.8% | 1.3% | 1.1% | 0.5% |
How has the DIRECTV and Verizon Fios comparison changed over the last 12 months?
3 findings
- DIRECTV was ahead of Verizon Fios in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DIRECTV’s share of searches among TV providers in the United States moved from 61.9% to 61.7%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 12 months ending September 2026, Verizon Fios’ share of searches among TV providers in the United States moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 30.2K to 21.4K.
How did search popularity change for United States TV providers in September 2026?
2 changes
In September 2026, DIRECTV lost share of searches among TV providers in the United States, from 66.3% to 61.7%.
In September 2026, Verizon Fios rose from 5th to 4th among TV providers in the United States.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using DIRECTV’s and Verizon Fios’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DIRECTV
1 branded search term
- directv
Verizon Fios
2 branded search terms
- fios tv
- verizon fios tv
Other head-to-heads among TV providers
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