DIRECTV vs DISH:Which is searched more in the United States?
In September 2026, DIRECTV had more branded searches than DISH among TV providers in the United States. DIRECTV had about 1 million branded searches, while DISH had 273,000. DIRECTV made up 61.7% of all TV provider searches we track, and DISH accounted for 16.8%.
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Is DIRECTV or DISH more popular in search?
Compare the cable and satellite TV providers people in the US subscribe to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for DIRECTV, DISH. The figures are in the table below the chart.
View monthly share of searches table
| Month | DIRECTV | Spectrum | DISH | Verizon Fios | Xfinity | Optimum |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.9% | 18.7% | 16.6% | 1.5% | 0.92% | 0.41% |
| Nov 2025 | 64% | 15.8% | 17.2% | 1.4% | 1.2% | 0.42% |
| Dec 2025 | 64% | 15.7% | 17.5% | 1.2% | 1.2% | 0.42% |
| Jan 2026 | 66.2% | 13.3% | 17.8% | 1.1% | 1.2% | 0.36% |
| Feb 2026 | 66% | 13.3% | 17.7% | 1.1% | 1.5% | 0.44% |
| Mar 2026 | 66.2% | 13.3% | 17.8% | 1.1% | 1.2% | 0.36% |
| Apr 2026 | 64.1% | 15.8% | 17.5% | 1.2% | 1.2% | 0.35% |
| May 2026 | 66.4% | 13.3% | 17.8% | 1.1% | 0.98% | 0.36% |
| Jun 2026 | 65.6% | 16.2% | 14.7% | 1.3% | 1.8% | 0.44% |
| Jul 2026 | 64.1% | 15.8% | 17.5% | 1.3% | 0.95% | 0.42% |
| Aug 2026 | 66.3% | 13.3% | 18.1% | 0.9% | 0.98% | 0.36% |
| Sep 2026 | 61.7% | 18.6% | 16.8% | 1.3% | 1.1% | 0.5% |
How has the DIRECTV and DISH comparison changed over the last 12 months?
3 findings
- DIRECTV was ahead of DISH in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DIRECTV’s share of searches among TV providers in the United States moved from 61.9% to 61.7%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 12 months ending September 2026, DISH’s share of searches among TV providers in the United States moved from 16.6% to 16.8%, and its estimated monthly branded searches moved from 328K to 273K.
How did search popularity change for United States TV providers in September 2026?
3 changes
In September 2026, Spectrum overtook DISH to rank 2nd among TV providers in the United States, with 18.6% of the searches.
In September 2026, DIRECTV lost share of searches among TV providers in the United States, from 66.3% to 61.7%.
In September 2026, DISH lost share of searches among TV providers in the United States, from 18.1% to 16.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using DIRECTV’s and DISH’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among TV providers
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