Brandwave

How popular isLongHorn Steakhouse?

In September 2026, people searched for LongHorn Steakhouse by name about 2.7 million times in the United States, an 18.2% decrease from the previous year. These searches made up 19.4% of all United States steakhouse chain searches, placing LongHorn Steakhouse second out of seven chains. When we asked both ChatGPT and Google AI Overviews about steakhouse chains, LongHorn Steakhouse appeared in three of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

LongHorn Steakhouse is the second most searched of 7 competitors and the second most recommended in AI answers.

  1. Texas RoadhouseShare of searches 53%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. LongHorn SteakhouseShare of searches 19.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Outback SteakhouseShare of searches 15.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. The Capital GrilleShare of searches 3.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. Saltgrass Steak HouseShare of searches 3.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top steakhouse chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LongHorn Steakhouse was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. LongHorn Steakhouse is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ruth's Chris Steak House1st
  2. LongHorn Steakhouse2nd
  3. The Capital Grille3rd
  4. Texas Roadhouse4th
  5. Outback Steakhouse5th
  6. Saltgrass Steak House–
  7. Logan's Roadhouse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Texas Roadhouse3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LongHorn Steakhouse3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Outback Steakhouse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Capital Grille2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ruth's Chris Steak House2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Saltgrass Steak House0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Logan's Roadhouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about steakhouse chains

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which steakhouse chains compete with LongHorn Steakhouse?

LongHorn Steakhouse against steakhouse chains in the United States, by month

Share of searches by month for Texas Roadhouse, LongHorn Steakhouse, Outback Steakhouse, The Capital Grille, Saltgrass Steak House, Ruth's Chris Steak House, Logan's Roadhouse. The figures are in the table below the chart.

View monthly share of searches table
MonthTexas RoadhouseLongHorn SteakhouseOutback SteakhouseThe Capital GrilleSaltgrass Steak HouseRuth's Chris Steak HouseLogan's Roadhouse
Oct 202554.6%20%13.4%4.2%2.7%3.3%1.8%
Nov 202557.7%17.4%14.2%3.9%2.3%2.9%1.6%
Dec 202557.2%17.3%14.1%4.2%2.8%2.8%1.6%
Jan 202657.9%17.5%14.3%3.5%2.3%2.9%1.6%
Feb 202654.8%20.2%13.5%3.7%2.7%3.3%1.8%
Mar 202656%20.6%13.8%3.1%2.3%2.3%1.9%
Apr 202655.2%20.2%13.5%3.7%2.7%2.7%1.8%
May 202655.5%20.5%13.7%3.5%2.8%2.3%1.8%
Jun 202653.8%19.7%16.1%3.4%2.6%2.2%2.2%
Jul 202655.6%20.4%13.6%3.2%2.7%2.2%2.2%
Aug 202653.6%19.6%16.1%3.3%2.6%2.6%2.2%
Sep 202653%19.4%15.9%3.8%3.2%2.6%2.1%

  1. 1.Texas Roadhouse

    53%

    Held 1st. 7.5M estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  2. 2.LongHorn Steakhouse

    19.4%

    Held 2nd. 2.7M estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  3. 3.Outback Steakhouse

    15.9%

    Held 3rd. 2.2M estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  4. 4.The Capital Grille

    3.8%

    Held 4th. 533K estimated branded searches, -6.3% vs prior month. Share +0.4 points.

  5. 5.Saltgrass Steak House

    3.2%

    Moved from 6th to 5th. 450K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Ruth's Chris Steak House

    2.6%

    Moved from 5th to 6th. 368K estimated branded searches, -18.2% vs prior month. Share 0 points.

  7. 7.Logan's Roadhouse

    2.1%

    Held 7th. 301K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between LongHorn Steakhouse and its closest rivals

Every comparison with LongHorn Steakhouse

14 comparisons

How has branded search demand for LongHorn Steakhouse changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for LongHorn Steakhouse in the United States fell from 3.4M to 2.7M.
  • Across the 12 months ending September 2026, LongHorn Steakhouse’s share of searches among steakhouse chains in the United States decreased from 20% to 19.4%.
  • Across the 12 months ending September 2026, LongHorn Steakhouse’s share of searches among steakhouse chains in the United States peaked at 20.6% in March 2026 and was lowest at 17.3% in December 2025.

How did search popularity change for United States steakhouse chains in September 2026?

5 changes

  1. In September 2026, Saltgrass Steak House overtook Ruth's Chris Steak House to rank 5th among steakhouse chains in the United States, with 3.2% of the searches.

  2. In September 2026, Texas Roadhouse lost share of searches among steakhouse chains in the United States, from 53.6% to 53%.

  3. Estimated monthly branded searches for Ruth's Chris Steak House in the United States fell 33.1% over 12 measured months, from 550K to 368K in September 2026.

  4. Estimated monthly branded searches for The Capital Grille in the United States fell 23.4% over 12 measured months, from 696K to 533K in September 2026.

  5. Estimated monthly branded searches for LongHorn Steakhouse in the United States fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

How are LongHorn Steakhouse’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using LongHorn Steakhouse’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • longhorn steakhouse

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How the Brand Demand Index is measured

Where does LongHorn Steakhouse compete?

LongHorn Steakhouse is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Casual dining chains6th of 107.2%Show ranking
Steakhouse chains2nd of 719.4%Shown above
Creator with pink hair and a pink jacket

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